Manager Marketing

LISA MONA D. CARIASO (Leslie)

** ******* **. ******* ***** Village

Muntinlupa City 1770

Contact details: 842.8488 (landline) 0933.4012870 (Sun mobile)

*********@*****.***

CAREER OBJECTIVE: To contribute significantly in the corporate and/or academic setting on any of the

following areas:

: corporate communications, marketing communications, & corporate branding

: events management, social media marketing and content generation

: Anything & everything corporate social responsibility (CSR) related

SKILLS/competencies

Communication planning, proofreading/editing

Corporate branding, marketing communications, people skills

Speech, public speaking coach, public relations

Events management/planning of events and CSR activities

Project management; social media content planning & marketing relations

Spanish language (reading, speaking, basic writing)

Current tasks & responsibilities

:

** Marketing Communications, Administrative Manager of Fuerza Digital Systems and Networks

(family business) March 2010 – up to present

** Part time college faculty at San Beda College Alabang, Speech and Theatre Arts

** Social Media Communications consultant of The Younghusband Football Academy (TYFA) & the

Chelsea FC Soccer School Philippines

** Free lance voice over/public speaking coach

** Volunteer facebook administrator of our Parish church

** Free lance copywriter, editor/proof reader, Spanish translator

** Volunteer/organizer in community and alumni

feeding programs,

medical missions,

football development in the outskirts of San Fernando La Union for the Bukas Palad

Foundation

avid supporter and volunteer of projectbravekids.org

Corporate experience:

Marketing Senior Officer for European Dealers

SunPower Corporation (Phils) Oct 2008 – Feb 2010

Highlights:

• Developed and implemented marketing programs for SunPower Spanish dealers

and lead generation programs

• Was part of the organizing committee during the SunPower Annual Dealers

Conference in Madrid, Spain and Verona, Italy in May 2009

• Oversaw content development for the Dealer Portal website and managed the

portal in coordination with the Spanish dealers and the IT department.

• Processed orders/shipment requests for marketing materials of European dealers,

facilitating all documents & paper work involved in the process in close

coordination with the Dealer Service Representatives

Assistant Manager for Employee Communications

United Laboratories Inc. (UNILAB) Mar 2004 – Apr 2007

Highlights:

• Led the team that won an Anvil Award of Merit for the Internal Publications

Category in the 2007 Anvil Awards (the Oscars of Public Relations in the

Philippines), for the Bayanihan monthly newsletter of Unilab in February of

2007. Was the Managing Editor of the winning issues for the year 2004 to 2006.

It was the first time that Unilab joined the Anvil Awards.

• Spearheaded the planning, production, & launching of the Corporate

Identity Manual to 6,000 employees from top management down to the last

employee hired. Ensured that Manual was given to all the divisions, including

suppliers and service providers. Conducted a briefing to all concerned to ensure

that the corporate look & feel was maintained in all corporate communication

collaterals

• Custodian & guardian of Unilab’s corporate identity, oversaw the proper use

of the corporate logo and the implementation of guidelines. Made sure that the

new corporate logo was used well in all communication channels

• Managed publication, editing, proofreading of contents of all communication

materials . Ensured editorial quality and standards of all contents and all forms

of communication to employees and overseas internal branding.

Closely coordinated with the 3rd party service providers.

• Developed creative ways of communicating corporate and divisional news and

information for maximum impact on target audiences – top management, middle

managers, supervisors, office staff, up to the factory operators.

• Oversaw efficient and effective coordination of corporate events and activities.

- The quarterly business update meetings (logistics, program, technical needs, & documentation)

- The formal public launch of the Healthcare Professionals section of the corporate

website to medical practitioners

- Testimonial dinners for the Secretary of Health and other international guests

- Unilab’s participation in major national and international summits and exhibits such as

the recent Chemical Pharmaceutical Ingredients Exhibition in Shanghai, China among

others

- Corporate social responsibility-related activities and events, such as the ceremonial

turnover of houses to Gawad Kalinga beneficiaries, etc.

• Oversaw the maintenance and effectiveness of the corporate website in

partnership with the corporate IT group. Was in-charge of the marketing of the new

website internally and externally in collaboration with the Consumer and Ethical

marketing divisions.

Self employed: Retail and trading Oct 2002 – Feb 2004

Senior Communications Officer

Intel Philippines Oct 1999 – Sept 2002

Highlights:

• Was the Site Editor when Intel Phils. garnered highest scores among all Asia

Pacific Intel Sites during the 2000 Worldwide Employee Communications

Survey specifically in the areas of genuine concern about keeping employees

well-informed, employee satisfaction with the news & information received from

Intel & access of employees to timely accurate employee information that has

positive impact on their job performance.

• Spearheaded an internal publicity campaign in the Philippines for the

Positive Employee Relations Self-Assessment conducted among the various

Intel Sites. Strategized a campaign that ensured employee awareness,

knowledge, acceptance and participation to the yearly evaluation.

• Implemented and coordinated the business-related communication

processes of Intel Phil. through communication planning, strategic

communication & research. Ensured that news and information was delivered to

employees to create an understanding of Intel’s business, culture and strategies.

Responsible for marketing HR and Employee Services, Compensation &

Benefits’ key messages and programs to 6,300 employees.

PR Officer

Anglo Asian Strategic Management Inc. (AASMI) Apr 1998 – Sept 1999

Experience in the Academe

June to September 2007

Part time faculty member (Languages Department and Communication& Media Studies

•

Department)

San Beda College, Alabang Academic year 2011 12 up to present

Nine (9) years of teaching/coaching/mentoring experience

•

University of Asia & the Pacific (UA&P) June 1989 – Mar 1998

Senior Student Affairs Officer

Spearheaded the Spanish language & culture enrichment, in partnership with the

University of Navarre in 1997

Organized the very first glee club and other CSR related activities & projects

Led the activities & events during the World Youth Day 1995 and the CMMA awards held

at the CCP

EDUCATIONAL ATTAINMENT:

M.A. in Liberal Arts (Area of specialization: Broadcast Journalism)

•

University of Navarre, Spain 1988

• B.A. in Mass Communication (Major in Broadcasting)

University of the Philippines, Diliman, Quezon City 1986

PERSONAL INFORMATION

Fullname: Lisa Mona D. Cariaso (nickname: Leslie)

Spouse: Edilberto Z. Cariaso, Jr. (employee / entrepreneur)

Children: Abbie (13 years old) & Thirdie (11 years old)

Birthdate: 25 May 1966 (birth place: Cebu City)

Languages: English (oral & written), Spanish (conversational, simple written), Filipino

(conversational), Cebuano dialect (conversational)

Interests & skills: Music, musicals, bowling, singing. I like learning about different cultures,

and dealing with different kinds of people.

I’ve always spearheaded medical missions, feeding programs, various out-reach projects

for my previous employers, high school alumni association and our village

association. I look forward to more opportunities to do so.

If I were to describe myself in a few words: a people-person, level-headed, focused, diligent,

dynamic. Resilient and always willing to learn. A strong advocate of unity. Resourceful. I

value all kinds of honest feedback. I still consider myself a work-in-progress. Positive energy.

REFERENCES: Available upon request

26 October 2014

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