JUAN MARTINEZ SALADIN
519-***-**** ***********@*******.***
SUMMARY OF QUALIFICATIONS
. Over 18 years of experience in marketing, advertising, sales
. Exemplary skills in establishing and maintaining position customer
relationships
. Strong experience in sales and negotiations
. Solid skills in photography (manual, automatic, digital)
. Skilled on Mac and IBM platforms
. Proficient in MS Office, Dreamweaver, Adobe Illustrator, Adobe
Photoshop, Corel Draw, Freehand
. Knowledge of SAP and Libra software
. Fluent in English, Spanish
. Proactive and organized
. Team player, able to motivate coworkers
PROFESSIONAL EXPERIENCE
Support Manager July 2014 - Present
Walmart The Boardwalk, Waterloo, Ontario
. Supervise, evaluate hourly associates, operations, merchandising and
financial areas
. Log received merchandise into customized software system
Freelancer, Hi-Lo, Jamaica
2014
Designed and created promotion materials for flyers and newspapers
Marketing and Advertising Coordinator 2005 - 2014
Bravo Supermarkets, Santo Domingo, Dominican Republic
. Developed innovative offers, promotions and campaigns such as pricing,
value offers, raffles
. Designed weekly flyers using Adobe Illustrator and Photoshop CS6
. Communicated with 6 store managers regularly to design provide
promotional materials; printed using large format plotters
. Administered social media content for sales; increase from 0 to
100,000 members in 1.5 years
. Supervised team of 5 graphic designers and 1 assistant
. Conducted negotiations for contracts with radio stations, televisions,
newspapers, websites, billboards and created messaging, promotions,
press releases
. Purchased and customized CRM loyalty software for customer rewards
system and monitor customer visits and consumption of specific
products
. Managed in-store sales promoters and negotiated with product vendors
for additional spaces
. Conferred with news reporters for Public Relations related to support
and initiatives for groups such as local producers, schools
. Creation and launching of several image and other type of campaigns
. Led team for implementation of first and most important change in
Bravo's image, 2008
Account Executive & Designer (Owner), Primary account PriceSmart,
Dominicana) 2001 - 2004
Segmento Grupo Publicitario
. Created private advertising agency for 4 large customers: PriceSmart
Dominicana, Church's Chicken, Bistro Xpress, Hache Hardware
. Developed customer base through in-person visits, managed
relationships
. Designed, presented and recommended campaigns, promotions, price
offers
. Developed strong relationships with major newspapers to access
promotional opportunities
. Photographed products and incorporated into Graphic Design
JUAN MARTINEZ SALADIN ***********@*******.***
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PROFESSIONAL EXPERIENCE (continued)
Marketing and Advertising Coordinator 1995 - 2001
Centro Cuesta Nacional, Santo Domingo, Dominican Republic
. Analysed and reported competitor's prices by visiting stores
. Created graphic design of promotional materials for 5 hardware stores,
primarily signage
. Communicated with stores regularly, proofread newspaper ads and
materials from external advertising agencies;
. Assisted Marketing Department, reporting to 2 Vice Presidents
(Supermarket and Home Center)
. Created daily price reports required purchasing department
. Uninterrupted producer of POP materials much needed on a daily basis
in SUPERMERCADOS NACIONAL AND CUESTA CENTRO DEL HOGAR
EDUCATION
.
. Certificate in Merchandising, University of Toronto, Toronto, Ontario
2013
Tools and Fundamentals of Retail Merchandising
Creating Consumer-Oriented Merchandising Programs
Bachelor's Degree in Marketing 2012
Catholic University of Santo Domingo, Dominican Republic
(Evaluated by World Education Services as equivalent to Bachelor's
Degree in Canada)
TRAINING
Adobe Dreamweaver CS6, University of Waterloo, Waterloo, Ontario 2014
Web Page Creation, University of Waterloo, Waterloo, Ontario
2014
Branding and Brand Management 2013
Iberoamerican University, Creat Creative Academy, Santo Domingo, Dom
Rep.
Adobe Photoshop 2013
Ilustrator CS6 Technics, SDQ Training Center, Santo Domingo, Dom Rep.
Photograph Advance Technics 2012
SDQ Training Center, Santo Domingo, Dom Rep.
Modern Oratory 2012
CIC International Communication Center, Santo Domingo, Dom Rep.
The Spring Conference Leading with Emotional Intelligence by Daniel
Goleman 2010
INTRAS Integral Training Solutions, Santo Domingo, Dom Rep.