Business Lead

PRADEEP RAJU BHUPATHIRAJU

***** ** ******** ***, *********, USA-97006

+1-224-***-**** ************@*******.***

EDUCATION

****-**** ******* ********** ***

Master of Business Administration, Major in Strategy & Finance

• Cornell Merit Scholarship; Associate in BR Venture Fund; GPA: 3.8/4

2004-2006 NATIONAL UNIVERSITY OF SINGAPORE Singapore

Master of Technology Design, Major in New Product Development- Mechatronics

• Full Fellowship award from Singapore Government; GPA: 4/5

2000-2004 ANDHRA UNIVERSITY India

Bachelor of Engineering, Major in Electronics and Communications

• Distinction Award; GPA: 82.5%

EXPERIENCE

2012- 2014 ROCKWELL AUTOMATION Singapore

Global Product Manager- Business Lead

• Responsible for overall operational management, sales strategy and strategic roadmap of

manufacturing software and hardware business with global annual revenue of $200M.

• Analyzed industry trends to identify gaps in business portfolio and received approval from

senior leadership team for new project investments to grow global market share by 2%.

• Recommended a migration strategy to senior leadership team and increased customer

conversions by 20%, to next generation platforms by working with worldwide sales,

channel partners and commercial marketing teams.

• Collaborated with strategic sourcing teams to negotiate financial terms of investment by

our component suppliers in their manufacturing facilities to meet new product standards.

• Led a global cross-functional product team to release an industrial product with first year

revenue of $2M and annual growth rate of 30%.

• Demonstrated organizational change and thought leadership by building a framework for

"World Class Talent in OEM Solutions" across the company.

• Redefined the pricing strategy for the responsible product lines to be more competitive in

the global market, leading to $10M in annual price realization.

2011-2012 SINGAPORE ECONOMIC DEVELOPMENT BOARD Singapore

Assistant Head- Strategic Planning

• Led the growth strategy for the Data Centre Industry in Singapore and helped multinational

companies setup Data Centers with fixed asset investments ranging from $100M to $300M.

• Established the criteria for creation and promotion of Special Economic Zones (SEZ) in the

ASEAN region to grow the regional manufacturing industry.

• Analyzed business models of Fortune 500 companies in ICT industry and negotiated

government financial grants for establishment of regional business hubs in Singapore.

• Built a marketing plan to establish and promote the Singapore Data Centre Park and drafted

proposals for $10M investments in green data centers.

2006-2010 ROCKWELL AUTOMATION Singapore

Project Lead- Engineering

• Led a global product team to develop a next generation platform focused on the emerging

markets and managed a project budget of over $5M.

• Partnered with global business units to improve business process performance metrics and

establish a regional product design base in Asia-Pacific region.

• Recruited and mentored interns from top universities in Singapore.

ADDITIONAL DATA

• Volunteering as a mentor for small business owners in MicroMentor organization

• Captain of Rockwell Futsal team since 2012 and represented company in charity events.

• Enjoy sea-kayaking expeditions.

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