Marketing Executive

Nabeel Ahmed

703-***-**** ********@*****.***

Objective

Marketing and business development expert with over 16 years of progressive responsibility in business-to-business, business-

to-consumer and non for profit operations seeks the opportunity to develop and manage marketing communication programs

for an organization committed to growth, customer service and depth in market share. Solid background in all marketing

communications areas with heavy focus on business development, online, social and mobile marketing. A high energy, results-

driven, innovative frontrunner with extensive experience in: marketing automaiton; marketing research and analysis; targeting

and segmentation; buying cycles; strategy and positioning; business development; B2B sales strategies and value propositions;

sales coaching; relationship marketing; global brand launches; pricing, packaging, merchandising and promotions; brand

essence, brand architecture and corporate identity; new products, product reformulation and product testing; marketing

channels; integrated marketing and communications planning; media planning; TV, radio, print and outdoor advertising;

advertising strategy; advertising development; public relations; direct mail; web site and intranet communications; marketing

collateral development; events, sponsorships and partnership assessments; trade show and sales support; CRM and CEM

systems; internal communications, budget management; financial analysis; team supervision; agency management and

marketing implementation.

Skills Summary

Go to Market Strategy Brand Management Event Marketing

Road Maps Demand Generation Creative Services

Brand Awareness Business Development Product Launches

Marketing Automation Product Positioning Product Marketing

Lead Generation Programs Social Media Marketing Mobile Marketing

Pay Per Click Partner Marketing Affiliate Marketing

Digital Marketing Advertising Regional Marketing

Online Marketing Communications Display Ads

Search Engine Optimization Public Relations Ethnic Marketing

Expertise and Accomplishments

Expertise in traditional, online and mobile strategic and tactical marketing, social media marketing, digital relationship

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marketing, e-commerce, marketing communications, and lead generation.

Oversaw and scaled global marketing efforts for Software AG in 70 countries worldwide and managed a marketing

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budget of $14M.

Adept at understanding and explaining digital marketing and social media integrations. Developed overall digital

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strategy for over 20 small and large businesses.

Developed and launched five successful marketing products for Network Solutions which resulted in significant

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growth in B2C and B2B enterprise technology client acquisitions.

Extensive experience in diversity and ethnic-centric marketing. Launched a multi-lingual marketing campaign for

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Department of Labor for the census initiative.

Experienced executive with extensive working closely with the C-Level team as well as board of directors.

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Business Development

Proven record of successfully growing a business with expanded customers and markets

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Demonstrated experience planning and executing multi million dollar marketing campaigns

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Experience building and managing customer relationships to seek out and identify new business

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opportunities

Strong ability to operate independently but still retain an enterprise focus and develop an environment of

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collaboration

Professional Experience

APPEALCULTURE SR. MARKETING CONSULTANT 2014-PRESENT

• Oversee the creation of a master marketing plan for B2B, B2C and Non for Profit client organizations.

• Ensure that marketing strategies, brand and advertising campaigns, promotions and/or web marketing campaigns

address changing markets and competitive conditions.

• Evaluate the performance of assigned aspects of the consumer marketing function against desired outcomes.

• Approve marketing concepts, media or venue selections and budgets.

• Direct other executives accountable for several discrete consumer marketing functions.

• Develop short- to long-term objectives for areas of accountability.

• Set, approve and adjust major policies and operating procedures.

• Negotiate complex deals, at top management level, that affect major aspects of the function's performance.

CIGC [APPEALCULTURE-ONSITE ASSIGNMENT] SR. VICE PRESIDENT OF MARKETING 2013-2014

Developed, launched and managed a new CIGC brand for a prominent women’s healthcare organization.

Managed and coordinated the development of key messages, preparation of sales aids, controlled advertising,

influenced public relations projects, and recommended media outlets and tools best suited to increase traffic.

Developed and executed the annual marketing plan and the strategies, tactics and resources necessary to accomplish

complex objectives and goals.

Increased online and social media conversions by 40% in two quarters, generating profits of over two million dollars.

Enhanced brand statement by developing a target message map that clarified the brand’s key points of difference.

Oversaw and provided direction to market and competitor analysis.

Provided leadership, direction and management of the market research.

Ensured the tracking, measurement and analysis of performance by line of business.

APPEALCULTURE SR. VICE PRESIDENT OF MARKETING 2012-2013

Monitored and managed presence on external sites in relation to the brand; created and maintained a strategy for

improving the user experience on all websites, with the goal of building a more interactive environment for each

audience.

Oversaw strategic planning, development and coordination of all marketing communications programs to promote

key products and further the company's efforts to identify, create, qualify and capture new business in support of the

export objectives.

Managed and coordinated the development of key messages, preparation of sales aids, controlled advertising,

influenced public relations projects, and recommended media outlets and tools best suited to sell specific products or

services in specific markets for AppealCulture and its client base.

Represented the product at lead generation event, user groups, prospect presentations and demonstrations as well

as annual conferences for clients.

Oversaw strategic planning, development and coordination of all marketing communications programs to promote

key products and further the company's efforts to identify, create, qualify and capture new business in support of the

export objectives.

Consulted with Business Development within the sectors, international sales representatives, advertising agencies,

and internal teams to leverage all possible tool sets – including online marketing, exhibition activity, direct marketing

and integrated public relations efforts in support of international business objectives.

Collected market requirements in support of product enhancements and new product development.

Authored thought leadership white papers.

Monitored sales, product adoption, pricing and discounting.

SOFTWARE AG SENIOR DIRECTOR OF GLOBAL MARKETING 2011-2012

Lead and managed the Creative Services Marketing teams in Germany, Bulgaria and in the US.

Lead the marketing and strategic plan development for a business portfolio representing $800 Million in revenues

worldwide.

Worked closely with vendors and teams that provided support in the areas of SEO, SEM, Social Media, Copywriting,

Brand management, Design, Web sites (17 globally, 9 languages), Collateral (international, 6 languages), Translations,

Online lead generation and Intranets.

Managed online and offline marketing, including managing both creative and analytical aspects of marketing

processes.

Provided strategic leadership and marketing consultation to field marketing teams in 18 countries/regions around the

world driving campaign adoption up from 20% to nearly 100%.

Developed successful, repeatable content marketing strategy to efficiently and effectively address thought

leadership, branding, nurturing and demand generation goals.

Guided and motivated product marketing and other subject matter experts to contribute to marketing strategies and

programs.

iBelong networks Senior director of marketing 2009-2010

Developed the overall marketing and social media strategy for a venture-backed start-up that delivers social media

software to business-to-business markets. Developed the marketing plan as well as defined the product marketing

strategy for all of its core products and services for domestic and emerging markets.

Created and managed metrics for marketing, lead generation, & lead conversion performance reporting on

team/individual results.

Led interactive media planning, buying, reporting, and optimization and aggressively negotiated and secured media

using all available analytic resources.

NETWORK SOLUTIONS SR. PROJECT MANAGER PRODUCT MARKETING 2005-2009

Managed a primary role developing the online and social media strategy and vision of Network Solutions and their

core products.

Projects involved collecting and analyzing prospect and customer data to support marketing and research programs,

including evaluating existing and potential product and service markets.

Managed and developed content for these portals to support revenue goals and objectives. Tracked metrics used to

support marketing programs and research. Analyzes data and makes recommendations based on findings.

Marketing & Technical Skills

HubSpot Salesforce Mobile Platforms

SugarCRM NetSuite Adobe Fireworks

SilverPop Parature Adobe Photoshop

ConstantContact Oracle Adobe Dreamweaver

SAVO Slack DOZ

Various CMS Joomla Drupal

Eloqua MailChimp Basecamp

Education & References

B.B.A. 1997 - European Business University, Nottingham, Derbyshire, U.K.

References Please visit http://www.nabeelahmed.name for professional references

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