Marketing Manager
Resume:
Robert D. Small
Corte Madera, CA 94925
*********@*****.***
Profile
Direct marketing and customer relationship expert, experienced in database driven
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acquisition, conversion and retention marketing strategies, frequency/loyalty programs,
customer contact strategies, segmentation, analysis, advertising and media
Well rounded, with both agency and Fortune 500 experience
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Wide ranging experience, including consumer, business and financial services
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Qualifications
Broad range of direct marketing experience, with a concentration in direct mail and e mail
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marketing, including circulation planning, and segmentation of customer house files
Management of data processing from inception of project, through mailing and results analysis
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Lead decision making based on results around strategic test plans
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Extensive involvement in strategy development for online retailers, consumer goods, and
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financial marketers
• Highly skilled in the development of presentations and comfortable presenting to all levels
of agency and client management
Proven strength in building relationships with clients, partner agencies and outside vendors
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Experienced in managing and leading team members
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Business Experience
Direct Marketing Consultant, Corte Madera, CA 05/13 Present
Direct marketing and database marketing practice
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Clients:
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o Goodman Marketing Partners, Vistage International
Developed multi media direct response campaigns for business to business
seminars
o Mediacentric, Medtronic, Underground Agency, Prof. & Tech. Engineers (AFL CIO)
Negotiated and planned healthcare related print media plan
Developed mutli media direct response campaign for local union
o Pahlmeyer LLC – Napa Valley Winery
Re segmented customer file, leading to increase in seasonal wine sales
Hands on experience with AMS, wine industry software
Merkle Inc., San Francisco, CA 08/12 04/13
Associate Director
• Circulation and data processing management for consumer and business to business
catalogs
• Responsible for list selection, vendor management and results analysis on all clients
Clients: J&P Cycles, Lydia’s Uniforms, Motorcycle Superstore, Next Retail Ltd.,
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Quartermaster
CBS Interactive, San Francisco, CA 04/11 06/12
Senior Product Manager, Email & Subscription Database
• Management of email newsletter subscription lists for business tech websites including
SmartPlanet, TechRepublic and ZDNet
• Development of new re marketing strategies resulting in 400% improvement in re activation of
lapsed newsletter subscribers
• Launch of new onsite offers to increase newsletter subscriptions
• Maximizing monetization of lists through 3rd party relationships
Haggin Marketing, Inc./SolutionSet, Mill Valley, CA 04/04 04/11
Marketing Director, Direct Marketing Consultant
• Acted as agency interface on all direct mail and e mail circulation planning for assigned clients,
working directly with client marketing and product management departments
• Developed circulation test strategies that maximized response and profitability, which led to a
doubling of annual program budget
• Revised analytic process for major client, changing focus from product to customer, resulting in
more strategic and profitable marketing efforts
• Clients: eBay, AT&T, Sunglass Hut, Shutterfly, Dell Computers, KeyBank, CCA Global
Partners, Carpet One, Masco Corp., WellHome
360 Group, San Rafael, CA 08/99 3/04
Media Director
• Solely responsible for all planning and placement of direct response media, including direct mail,
e mail, print, broadcast and alternative media
• Managed in house service bureau on client mailings, ensuring proper data processing, and
maximum postal discounts
• Clients: Add A Bed, BabyCenter.com, Barclays Global Investors, Cricket Wireless, INVESTools,
Men’s Wearhouse, ScholarShare, SCORE! Educational Centers, University of Phoenix
PE Biosystems, Foster City, CA 06/98 07/99
Marketing List Manager
• Managed business to business biotech customer file, for use in all direct mail, telemarketing
and field sales efforts
Wunderman Cato Johnson, San Francisco, CA 09/97 04/98
Media Supervisor
• Responsible for planning, placement and results analysis of integrated, multi media
advertising campaigns for various marketers
Time Life, Inc., Alexandria, VA 01/92 02/97
Media Director, List Manager
Responsible for profitable placement and management of print and direct mail
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campaigns for various book, music and video products; management of Managers and Assistant
Manager
Responsible for maximizing list rental income of Time Life house file, through
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attendance of various trade shows, as well as management of an outside sales organization
Wunderman Worldwide, New York, NY 12/87 01/91
Media Planning Supervisor
Solely responsible for direction of all media activity and the supervision of Media
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Planners and Assistant Planners on planning, buying, results projections and analysis
Certifications, Awards
Wine & Spirit Education Trust (WSET)
Intermediate, Level 2 Certification
Education
New York University, New York, NY
Diploma in Direct Marketing, School of Continuing Education
Ohio Wesleyan University, Delaware, OH
B.A. English Literature, Minor in Economics
Kent School, Kent, CT
College Preparatory School
REFERENCES AVAILABLE UPON REQUEST
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