Sales Manager

DOUGLAS L. BRELSFORD

[pic] **** Pin Oak Lane ~ Prospect Heights, IL 60070

847-***-**** / ******@***.***

PROFESSIONAL SUMMARY

Sales & Marketing/General Management Professional with extensive experience

in Building Materials, Cabinetry and Plumbing Products. Demonstrated

management leadership capabilities in both sales and staff functions.

Strong organizational aptitude coupled with good oral and written

communication skills. Proven capacity to manage multiple projects while

maintaining above average results. High work standards with a focus on

attention to detail. Areas of expertise include:

Business Development Coach / Mentor Project Management

Strategic Development Negotiations P & L Management

Sales Recruiting / Restructuring Customer Focused Service

Training Delivery

PROFESSIONAL EXPERIENCE

MANSFIELD PLUMBING PRODUCTS, Perrysville, OH

1/08-11/01/13

Division of Corona Corporation, the world's 5th largest manufacturer of

vitreous china plumbing fixtures headquartered in Bogota Colombia.

VICE PRESIDENT OF SALES AND MARKETING

. Increased average selling price over 28% by implementing pricing

controls and product mix.

. 30% + increase in sales in a down economy via: target account programs

that added new customers.

. Operated within established expense budgets every year, 2013's budget

was $2.5M.

. Managed Wholesale & Retail Sales forces, Marketing & Customer Service

departments.

. Supervised a staff of 17 employees; 8 direct reports and 43 sales

agencies.

. Responsible for over $100+ million in sales throughout US and Canada.

ELKAY MANUFACTURING CO, Chicago, IL

1994 - 2007

Held various positions in this family owned group off companies. Elkay

employs 5,000 + people in numerous production and distribution facilities

throughout North America and select international markets. Elkay

manufactures steel sinks, faucets, water coolers, drinking fountains,

cabinet s and counter tops.

VICE PRESIDENT OF SALES AND MARKETING - Yorktowne Cabinet Division, York,

PA 2005-2007

. Condensed 10 sales compensation plans into 2, saved $650K per year.

. Instituted a price deviation policy which resulted in the highest

operating income in the company's history in 2005 & second highest in

2006.

. Developed & introduced an extensive semi-custom closet product line.

. Implemented a systematic method of new product development and

introduction.

. Responsible for all sales and marketing functions of this $130M semi

custom cabinet manufacturer.

SALES MANAGER / EASTERN REGION - Elkay Plumbing Division, Chicago, IL

1994-2005

10 Sales Management responsibility for $80 million in sales to traditional

plumbing wholesale channel funneled through 14 rep agencies operating

east of the Mississippi River.

. Responsibilities included agency performance evaluation, marketing

program implementation, and participation in National trade shows &

Buying Group meetings.

. Administered co-op advertising and sales program development to

stimulate sales.

. Grew sales revenue from $40 million to $80 million.

Special Projects while functioning as the Eastern Region Sales Manager:

GENERAL MANAGER - Elkay / Revere Sink Division

2001-2004

Developmental assignment guided the efforts of Revere Sink

Company's Vice President of Sales & Marketing, and small

administrative staff.

DOUGLAS L. BRELSFORD

Page Two

. Product line revitalization and strategic market segmentation

repositioning were major accomplishments which led to SKU

eliminations and selective new product additions.

. Developed new product catalogs, price lists, sales brochures,

policy manual and a website to support new market positioning.

WEBSITE PROJECT LEADER - Elkay Corporate

2002-2003

. Project leader responsible for directing a 5 member cross-

functional team that developed a new corporate website.

. Defined the website concept, established project objectives,

delegated work load, and sourced and hired a qualified Web design

firm (successfully launched on time within the established $65,000

budget).

[pic]

Other Positions Held:

NATIONAL SALES MANAGER = SBS Products, Saginaw, MI

. Supervised Industrial Division sales force consisting of 13 factory

sales reps and 5 independent rep agencies.

. Responsibilities included gross margin performance, budgets, pricing,

program development, hiring and training new reps. Increased gross

margin 1.5% and sales 5%, reversing a 3-year downward trend.

MIDWEST REGIONAL MANAGER = Eljer Plumbingware, Chicago, IL

. $12 million sales plan covering 12 states in the greater Midwest.

. Duties included gross margin performance, budgets, training, and

motivating 6 factory sales reps.

. Added 25 new accounts, increased sales $2 million and boosted gross

margin performance to top Region in 1991 and 1992.

AREA SALES MANAGER = Sterling Plumbing Group / Kohler, Schaumburg, IL

Retained by Sterling after purchasing div. from Owens Corning

Managed 2 factory sales reps and 2 sales agencies, covering 7 states

in the Midwest.

Responsibilities included development of sales plans, standards of

performance, personnel and customer reviews.

Appointed to the Chairman's Club = 25% increase in sales.

AREA SALES MANAGER = Owens Corning Fiberglas, Toledo, OH, Grand Rapids, MI,

Cincinnati, OH, Chicago, IL

HR Specialist, Toledo, Oh

Distribution & Contractor Sales, Grand Rapids, MI,

Distribution Sales, Cincinnati, OH

MANAGEMENT TRAINING

Elkay: Leadership Development program

Owens Corning Fiberglas: General Management School, Coaching and training

Counseling, Managing in an Affirmative Action Environment, Targeted

Selection Interviewing

SALES TRAINING

Certified Professional Manufacturers Rep Training

Owens Corning Fiberglas: Sales Development Program

Xerox-Professional, Selling Skills, PSS instructor II and III

Social Style Awareness and Recognition Selling

EDUCATION

Miami University, Oxford, OH

- Bachelor of Science, Business Management

- Major: Marketing; Minor: Management

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