Marketing Sales

Fatima Islam

** **** ******, ********, *** *T* – 416-***-**** – ***********@*****.***

Highlights

Three years’ experienced marketing professional offering a comprehensive background

in the development and execution of tactical marketing strategies

Well-versed in B2B, B2C marketing techniques with strong emphasis on member

acquisition, retention and brand development

Expertise in managing and increasing the social media presence of companies

Skilled at updating and maintaining corporate websites and databases

Extensive experience of managing publicity campaigns and writing press releases

Master’s degree in Mass Communications with a major in marketing

Excellent communication skills with an extensive command of the English language

Experience

Marketing & Business Development Manager 2014 - Oct

DK International Group Mississauga, ON

Proposed, planned and lead the development of a completely revamped corporate website:

Developed business requirements and product specification documentation while managing

the project from inception to launch

Orchestrated the overhaul of company’s logo and an entire marketing campaign, including

email communications, media kit, catalogue and postcards

Designed a consistent look for all marketing collateral that led to increased clients and

business inquiries

Directly managed all web marketing efforts and significantly increased lead conversions

from all sources, including: organic search, paid search, social media marketing

Editor & Marketing Coordinator 2012 - 2014

Quantum SEO Labs Inc., Mississauga, ON

Increased 25% sales of Quantum SEO Labs in Canada by giving presentations and

interviews at webinars and local events and by using B2B techniques

Handled all social media engagement with readers, driving up the number of likes and

followers to five times previous levels on Facebook, Twitter and Pinterest

Contributed to relevant blogs, conferences and events both off-line and online and

increased brand awareness

Analyzed ratings and programming features of competitors to evaluate the effectiveness

of marketing strategies

Managed in-house advertising programs consisting of print and media collateral pieces

Content Writer & Editor 2011 - 2012

Closer Magazine, Bauer Media, London, England

Managed the social media presence of Closer Magazine in a highly interactive manner,

resulting in increased interest in published stories and a marked increase in readership

Wrote and produced compelling investigative and human interest stories, resulting in a

20% increase in magazine readership

Gathered and verified factual information regarding stories through interviews,

observation and research

Production & Marketing Assistant 2010 - 2011

Prime TV, London, England

Helped establish and promote Prime TV in Britain’s media market by planning rigorous

advertising campaigns and promoting the company through B2B engagements

Edited and revised all marketing and production content to guarantee the highest quality

of writing

Wrote original content for the official company blog and monthly newsletter, as well as

blogs focusing on the Asian community

Developed comprehensive marketing plans to promote sales and attract prominent

advertisers for different programs

Developed tools to track and monitor personal sales opportunities, deals-in-progress and

finished contracts

Associate Producer 2007 - 2010

Express News 24/7, Lahore, Pakistan

Established company’s presence on social media networks to facilitate interaction with

viewers and increase interest in broadcast shows

Single-handedly researched and wrote the script for a prime time current affairs

program, which became one of the network's highest rated shows

Arranged and edited interview footage for broadcast using Adobe Premiere

Selected and updated stories and photos for the Express News homepage

Organised material, determined area of emphasis, and wrote stories according to

prescribed editorial style and format standards

Sub editor/Writer/Reporter 2004 - 2007

Daily Times Newspaper, Lahore, Pakistan

Redesigned the newspaper's infotainment section and wrote stories in a sharp, hard-

hitting style, driving up readership by over 40%

Helped newspaper’s circulation increase tenfold, from 70,000 to more than 750,000, by

promoting stories on social media

Assigned, edited and wrote copy, using a customized content management system

Managed the entire editorial process, including working with a national network of

writers, editors, copy editors and designers

Regularly interviewed politicians and celebrities for the weekly Sunday Magazine

Education

M.A. Mass Communications & Media Studies 2010 - 2011

(Journalism, Public Relations, Advertising & Marketing)

London Metropolitan University, England

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