Michael Starkweather
President of Sales and Operations
North Ridgeville, OH
**********@*****.*** - 440-***-****
Sales and Operations Leadership position
WORK EXPERIENCE
President of Sales and Operations
FX Fitness - Westlake, OH - March 2014 to November 2014
Revived a struggling operation with a rebranding and emphasis on customer experience
• Strategic implementation of sales and operational procedures across multiple sites
• Continuous evaluations to improve quality while decreasing cost
• Introduced an additional revenue stream using current customer base
• Increased new sales 140% while increasing retention by 70%
Area Manager
LA Fitness - Westlake, OH - January 2013 to March 2014
Managed and directed 23 operations managers across 3 states
• Established relationships with contractors and vendors for maintenance and repairs
• Trained and developed new managers on the 7 areas of operational focus
• Surpassed expectations on retention and customer service
President
Live Fit - Westlake, OH - September 2008 to January 2013
Developed a business plan for a niche market and secured private funding
• Successfully launched and expanded to an additional 3 locations within 18 months
• Implemented sales and marketing plans continuously evaluating to improving brand awareness
• Adapted sales and service strategies based on the demographics of the different markets
• Negotiated the sale of company for a net return of 1150% on investment
Personal Training Sales Director
Golds Gym - Westlake, OH - December 2006 to August 2008
Hired and developed a personal training staff for a new big box club
• Trained and development of sales staff
• Ranked #1 sales manager for 16 months straight during 2007-2008
• Created multiple internal marketing tactics to grow the existing customer base
EDUCATION
NCO Leadership Academy
2004 to 2008