Sales Marketing

Luz A. Gómez - Lozada B.A. Marketing

Business Development & Field Marketing Specialist

LinkedIn: http://www.linkedin.com/in/luzagomezlozada

** ******** ******, ******, ** K1Y 0S8 Tel: 613-***-**** e: ********@******.***

PROFESSIONAL PROFILE

Tenacious sales driver, generates outstanding revenue gains and increases margin. Earns new business through

relationship development, strategically uncovering client’s buying motivators and delivering solutions that exceed their

expectations. Excels at client retention; always acts as a consultant and resource to customers. Adept in the development

and implementation of marketing strategies that boost brand awareness and increase client engagement. Collaborates with

team members, creating synergy that drives business growth. Outperforms business objectives at trade shows and

promotional events; turns event leads into customers.

KEY PROFICIENCIES

Customer Relationship Optimization Marketing Strategy Development

Client Engagement & Negotiation Skills

B2B Matchmaking & Partnership Channel Distribution Management Business Development

New

Prospecting & Consultative Selling Product Launch & Positioning Event Management & Presentations

SALES & CUSTOMER RELATIONSHIP SELECTED ACCOMPLISHMENTS

Surpassed sales objectives for world-leading company by 110% a 130% for four consecutive years.

Attained excellent customer and stakeholder feedback for providing outstanding service.

Leveraged relationships with key decision makers and closed deals that greatly contributed to sales quota.

Increased client engagement at 15+ events, and 25+ trade shows; at least 40% of leads became customers.

PROFESSIONAL EXPEREINCE

Outsourcing – Freelancer for Small Businesses. Ottawa, Ontario

Business Development & Field Marketing Specialist Assisted small entrepreneurs 2011 – Present

Prospected and developed new accounts for small businesses seeking to penetrate market or to grow sales.

Advised enterprises on best marketing practices to raise brand awareness and engage clients. Assisted entrepreneurs in

finding partnership/alliances.

Represented companies at trade shows and promotional events.

Department of Foreign Affairs and International Trade (DFAIT). Ottawa, Ontario

DFAIT in partnership with Graybridge - Malkam, offers intercultural training to diplomats.

Subject Matter Expert-SME (Consultant) 2011 - 2013

Helped delegates gain awareness of the potential impact their assumptions and behaviours have when living and

working overseas.

Provided diplomats with strategies to enhance cross-cultural effectiveness in business interactions.

Trained participants and assured they were prepared to convey their messages effectively .

World Skills Inc. Ottawa, Ontario

Leading training and coaching organization, partners included community health centres, multicultural associations,

embassies, English language centres and Ottawa Public Library.

PROFESSIONAL EXPERIENCE (CONT’D)

Outreach/Marketing Coordinator Alliance with 20+ organizations 80+ sales presentations 2008 - 2011

Grew the number of attendees to workshops by 30% in comparison to the previous years.

Provided more than 500 new referrals from presentations, conferences and other community events.

Created a client tracking system that enabled client follow-up; audience engagement augmented in 50%.

Strengthened strategic partnerships; tripled presentations and participation at events by the second year.

Led a team of three sponsorship volunteers and secured four major booth sponsors for the Ottawa Community Cup in

2009; subsequently numerous attendees became agency's clients.

Noremtech Inc. Ottawa, Ontario

Environmental Radiation safety consulting services offered to research laboratories, nuclear medicine, pulp and paper,

and mining industries. Noremtech provides the kits to collect radioactive samples, those are tested shortly afterwards.

Account Management Associate Improved client kit supply Clients base increased to 70+ 2004 – 2008

Provided backup support to sales.

Prospected, and passed quality leads to sales force; sales increased more than 25%.

Participated in a customer billing payment plan, resulting in 30% - 50% improvement in payment times, achieving a

better cash flow.

Marketing & Administration Coordinator Attained 80% of customer retention 2001 – 2004

Assured timely collection of samples from nuclear medical equipment and other industrial devices to ensure

compliance with Federal regulations, followed up on requests.

Contributed to the enhancement of customer database; a better retrieval of client information was accomplished.

Tapisol S.A. Bogotá, Colombia

Company specialized in the production, distribution and sale of carpets

Product Marketing Manager Spearheaded market penetration of new product 2000 – 2001

Orchestrated successful product launch and introduced new product to several small businesses and four of the top

retail stores, secured 6 new accounts.

Participated in turnaround business plan, assured that customers were receiving good product and service, client

retention augmented in 90%.

Negotiated with outsourcing partners and developed a cost effective product leading to greater margin gains.

Bayer HealthCare. Bogotá, Colombia

Among the world’s foremost innovators in the development of life science products.

Territory Sales Representative Market penetration of 8 new products 6 major accounts 1993 - 1999

Provided 90+ clients with the appropriate solutions, increased in 20% average sales quotas of medical diagnostic

equipment and pharmaceutical products.

Improved in 35% turnover of healthcare slow-moving products by showing practical merchandising management

techniques to more than 60 drug stores.

Monitored competitors and performance of products in the market and prepared reports on a regular basis.

Expanded major accounts in assigned territory, and generated great revenue for the company.

EDUCATION AND PROFESSIONAL DEVELOPMENT

University Degree in Marketing 1998

(Bachelor of Arts in Marketing)

Jorge Tadeo Lozano University, Bogotá - Colombia

International Marketing Course

2002

Algonquin College - FITT (Forum for International Trade Training), Ottawa

Marketing Communications - Creating your message and taking it to market 2008

Carleton University (Sprott School of Business), Ottawa, Ontario

PERFORMANCE ACKNOWLEDGEMENT

“… Luz has greatly contributed to the increase in number of clients…her excellent interpersonal-skills, and her passion

for seeing possibilities in collaboration, would make her an excellent addition to any team that she joins”

Project Manager

“Luz always delivered clients to my Agency in a timely fashion… I got over several hundred enquiries from prospective

clients about attending our workshops, during the time that she was promoting our program.

…Luz exemplified commitment and dedication in every outreach/marketing assignment she undertook to find the right

kind of candidates”

Stakeholder

Thank you for the amazing service Luz and for all of your support. You are always very helpful.

Client

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