Marketing Social Media

Ismael Brown

**** ******** ** ** *******, GA ****4 ************@*****.*** 904-***-****

Summary of Qualification: Self-starter who’s focused on understanding social interaction and harvesting virtual

communities through online conversations. Outstanding innovator who’s developed several successful creative campaigns.

Skilled expert in executing- go-to marketing campaigns focused on frequency, reach and relevancy to the target audience.

EDUCATION

University of Central Florida Orlando, FL 32816

Bachelors of Science in Marketing

PROFESSIONAL EXPERIENCE

Assistant Marketing Director April 2012-October 2014

Sole Fest, LLC Orlando, FL

• Responsible for earning a total revenue of $72,443.55 to date from a total of 16 shows across Florida

• Created press releases, radio ads and print material for each show and tailored per the location

• Provided leadership & planning to the marketing team and outlined core marketing strategies for the next 5 years

Social Media Specialist December 2011-December 2013

Home Of The Sole, Sneaker Blog Site Orlando, FL

• Utilized Google Analytics and Adwords in order to better position marketing campaigns for our target audience

• Managed content and actively interact with all social media outlets resulting in 1200 plus page views per day

• Organized research and competitive information regarding various social media platforms including Google+ and Instagram

Social Media Intern May 2013- October 2013

UCF Athletics Department Orlando, FL

• Created the #OperationBlackout campaign in which became a national trending topic receiving over 10,000 mentions

• Managed, analyzed & improved social media numbers across 16 brand related accounts and cross functional teams, surpassing

an audience of 100,000 fans

• Raised fan attendance by 2% through “pack the stands” campaigns launched digitally

Marketing Assistant Intern September 2012-December 2012

Micel Financial, CFP Orlando, FL

• Tasked with managing 3 major projects consisting of creating, developing and securing 50 new leads each

• Compiled a database of over 600 prospective clients and reached out to provide warm leads

• Actively managed electronic mailing lists of 4000 prospects in order to disseminate useful financial information to clients

DIGITAL PLATFORMS

More Than A Student

More Than A Student, Documentary Series October 2013-Present

• Produced the idea to document the lives of two college students who have a plethora of responsibilities outside of class

• Oversee the creative direction of each episode and its content to ensure the connection to the target audience

• Each episode averaging 250 or more plus views on YouTube

• Branded the name More Than A Student through multiple avenues such as apparel and social media hash tags

#OperationBlacktop

UCF Athletics June 2013

• Created the social media campaign launched to raise awareness for the new black basketball court

• Targeted over 50 ESPN analysts, over 30 local & national media outlets with special mail packages

• Inside there was a replica of the court, personalized with the recipients twitter handle, a letter from the Athletic Director and sealed

in a black enveloped stamped confidential

• The campaign received national recognition and deemed a trending topic on Twitter with over 10,000 plus mentions including ones

from Stuart Scott and Dick Vitale

B rown, pg. 2

SKILLS

Proficient: Microsoft Word, Excel, PowerPoint, Google Analytics, Adobe Photoshop, WordPress, Wix website editor,

HTML, Apple OS, Redtail CRM, AS400

Social Media Marketing Platform Experience: FaceBook, Twitter, Pinterest, Instagram, YouTube, Google+, LinkedIn,

Hoot Suite, MailChimp

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