Marketing Management
Resume:
Tad Leahy
Tampa, FL 33609
********@***.***
BUSINESS WRITING
Experience and Skills
• Proactive and versatile business writer, researcher, analyzer, and editor
• More than 15 years meeting diverse writing challenges within the marketing communications
departments of major professional services firms, and for leading finance publications
• Extensive background in identifying and writing about companies that excel within different
process areas, and leveraging that knowledge to accommodate clients’ changing business
conditions
• Clarity and creativity in assimilating, organizing and producing cohesive content from diverse
sources of information, and recognized as a “quick-study” on emerging business issues
• Proven ability to produce compelling responses to RFPs, through lessons learned providing
writing support for more than one hundred business proposals
PwC
Tampa FL
Proposal Writer
Marketing & Sales July 2011-September
2013
Wrote and edited PwC Advisory proposals with potential firm revenue of $2 million to $50 million.
Collaborated with PwC’s National Pursuit Team to identify win themes and key differentiators.
Interviewed proposal team leaders and internal subject matter specialists to understand clients’ underlying
issues and to customize content to the specific needs of each prospect. Crafted clear, compelling messages
in the PwC brand style. Highlight: Achieved a 70% win rate over a two-year period.
PwC
Tampa, FL
Lead Writer/Editor
Writing and Editing Services Team March 2010-July
2011
Wrote thought leadership content for PwC’s Banking and Capital Markets sector. Produced articles on
emerging tax issues, liquidity management and finance effectiveness. Became a proposal writer for a
$200 million marketing initiative that targeted companies dealing with Foreign Account Tax Compliance
Act (FATCA) compliance issues. Highlight: Worked side-by-side the proposal manager on a Citi Group
FATCA proposal, providing writing support and editing to the team. The proposal was a $50 million win
for PwC.
PwC
Tampa, FL
Lead Writer/Editor
Global Best Practices Nov 2006-March
2010
Researched, analyzed and produced content about innovative companies that demonstrated best practices
within business process functions such as budgeting and planning, cost management, business process
management, supply chain management, change management, and performance measurement.
Interviewed PwC partners to develop relationships with key stakeholders and gain insights into emerging
trends and issues. Mentored other writers to develop their business knowledge and analytical abilities.
Highlight: Created a Balanced Scorecard that became the go-to measurement tool for our team’s
performance.
Business Finance magazine
New York, NY
Contributing Editor January 1999- Nov
2006
Wrote feature articles about finance effectiveness for finance managers and Chief Financial Officers
(CFOs). Interviewed subject matter experts in the areas of budgeting/ planning, cost management,
business performance management, business process management, benchmarking. Focused on content
that helped finance managers better understand how to become a strategic player in their organization.
Became an authority on business performance management (Google: Tad Leahy). Highlight: Wrote a
book entitled: Better Budgeting: A Manager’s Guide, published by Contentcan, London, available on
Amazon.com.
AIM Funds
Houston, TX
Marketing Writer and Copy Supervisor September 1992-January
1999
Wrote ads, brochures, newsletters and marketing materials for a top 20 mutual fund company. Explained,
in clear terms, major investment concepts such as dollar-cost averaging, asset management, retirement
planning. Coached and mentored two marketing writers. Highlight: Winner of 1993 Silver Quill Award of
Merit, Multi-Page Publications.
ADDITIONAL WORK EXPERIENCES
Journalist, Registered Representative magazine and Personal Investor magazine, Irvine CA
Marketing Writer, American Funds, Los Angeles, CA
Copy Supervisor and Speech Writer, Federated Investors, Pittsburgh, PA
EDUCATION
Denison University, Granville, OH
Bachelor of Arts, English
The Pennsylvania State University, State College, PA
Masters of Education, Recreation Administration
Contact this candidate