Alicia A. Gregg *** N. Pershing ? Wichita, KS ****8
***********@*****.***
Professional Profile
Dedicated professional with extensive experience in building brand
awareness, customer service, executing sales and business development
strategies that increase revenue, profit and competitive market advantage.
Cultivates long-term, loyal client relationships, builds high-performance
teams, and develops marketing strategies that achieve and exceed revenue
objectives. Decisive and collaborative problem-solver, who thrives on
challenge, easily manages multiple priorities, provides clear vision, and
creates motivated, goal-driven work environments.
Areas of Expertise
Business Development Sales & Sales Management Customer/Client Management
Strategic Planning & Brand Awareness Training / Staff
Execution Development
Team Dynamics / Communication / Negotiation/Conflict
Leadership Presentation Resolution
SEO Strategies Social Media Marketing Website Design
Selected Career Highlights
. Increased targeted website traffic to company and client websites by
over 200%.
. Maintained an 85% close rate with sales and new client acquisition.
. Developed new websites for clients and achieved top 20 listings in
Google/Yahoo search for their demographic and selected keywords.
. Successfully opened two new restaurants at the same time.
. Implemented Bonus programs for staff to achieve higher sales.
. Created company training program to introduce and sell new products.
. Created and Implemented Customer Service and Retention programs.
Professional Experience
The Arnold Group, Wichita, KS Aug. 2014 - Present
Temporary
. Performed quality technician duties by conducting chemical analysis
testing on dry food products.
. Documented all quality tests in compliance with company regulations and
state/federal agencies
. Communicated quality testing results to manufacturing management team.
Impact Marketing Consulting, Wichita, 2009 - Present
KS
Freelance/Owner
. Created opportunities for revenue by reaching new clients
. Consulted with existing clients on website development, collateral
support materials, and internet marketing tactics.
. Developed and built websites for all clients
. Created and implemented online marketing strategies to help company and
clients drive more traffic to websites, via pay-per-click, social media,
SEO strategies, and search engine rankings.
. Determined best business practices to achieve tangible results for
clientele.
Walkers Bar & Venue, Wichita, KS Oct. 2013 -
May 2014
General Manager
. Responsible for all finances and operations, food & beverage cost, labor
cost, staff, marketing
. Establish and implement benchmarks for daily/weekly/monthly sales
. Create sales competitions for the staff to boost product sales
. Organize tasting events for food and beverage pairings
. Manage wait staff, kitchen staff and other department managers
. Hire, train new staff on best practices and company policies
. Keep controlled fun, environment and every customer smiling and well-
taken care of
. Inventory control of food, alcohol and bar supplies
. Update and maintain POS system for food & beverage ordering, control, and
staff
. Plan, market and execute parties for bar events and parties
. Maintain relations with distributors and vendors to introduce new
products and boost existing product sales
. Designed and maintain bar marketing including website and cocktail & food
menus
. Market with radio, social media, and print
. Create relationships with social organizations and local businesses to
increase sales
. Conflict resolution between guests, and/or guests and staff, staff issues
. Create a standard for cocktail and alcoholic beverage recipes
. Oversee kitchen manager and create food menu, catering, and other events
Walt's Great American Sports Bar & Grill, Wichita, KS
2008 - Oct. 2013
Bartender/Shift Leader
. Prepare all cocktails and other alcoholic beverages during shift
. Ran shift reports and managed money needed for shift
. Manage wait staff, bar-back, and door man per shift.
. Train new staff on bar best practices and company policies
. Keep controlled fun, environment and every customer smiling and well-
taken care of
. Inventory control of alcohol and bar supplies, and cleaning as needed per
shift
. Update and maintain Aloha POS system for food & beverage ordering,
control, and staff.
. Help plan and execute parties for bar events and parties
. Maintain relations with distributors as needed to help introduce new
products and boost existing product sales
. Designed and maintain bar website and menu
. Maintain Facebook status updates to help market the bar
. Conflict resolution between guests, and/or guests and staff
Prime Concepts Group, Inc., Wichita, KS 2001 - 2009
Director of Business Development & Marketing
. Oversaw all client projects in direct marketing, internet marketing,
corporate marketing, and web/print production.
. Created and implemented online marketing strategies to help company and
clients drive more traffic to websites, via pay-per-click, SEO
strategies, and search engine rankings.
. Determined best business practices to achieve quality results for
clientele.
. Consulted with existing clients on new product development, collateral
support materials, and internet marketing tactics.
. Researched and implemented proactive marketing solutions using technology
to help leverage time, productivity, and knowledge.
. Created marketing copy for company websites, media releases and other
marketing materials.
. Facilitated new and existing product development strategies for company.
. Planned, coordinated, managed finances, and hosted events for client
training seminars and also company events for existing clients.
. Executed product sales of 32 audio albums, DVD's, books, and digital
training material.
. Hired, trained, and managed the marketing, design, and web development
staff.
Kansas Wesleyan University, Salina, KS 1997 - 2000
Assistant to Dean of Students/Career Services Coordinator
CableVision of Texas, Lockney, TX 1994 - 1997
Office Manager for Kansas Systems
Education & Certifications
Continuing Education Teaching Certification
State of Kansas 1997
Computer Science/Applications Degree
Brown Mackie College, Salina, KS 1995
Associate in Arts, Hutchinson Community College, Hutchinson, KS, 1992
Food Handlers, City of Wichita, 2012
Safe Bar, Kansas Alcoholic Beverage Control Division, 2014
Technical Skills
Pagemaker Dreamweaver Blog Software
InDesign Fireworks Microsoft Office
Photoshop Contribute Adobe Acrobat