Marketing Manager

G.W. (BUDDY) ANSLINGER

**** ******* ******

Dallas, Texas 75225

Home 214-***-**** Mobile 214-***-****

*********@*****.***

SKILLS + EXPERTISE

Strategy/Planning, Partnership/Alliance Development, and Business

Development professional with successful experience in transferring skills

across industries to produce stellar results

. Integrate diverse industry background (finance, strategy, logistics,

government affairs, planning, business development and marketing) to

arrive at creative problem solving

. Possess deep international skill set and cultural awareness in Latin

America, Asia, and Europe

. Identify and exploit new market opportunities, resulting in the

design, development, and creation of profitable partnerships

. Launch marketing campaigns, from contact to contract negotiation to

implementation

. Manage multi-billion dollar airline P&L portfolios around the world

. Lead business development efforts, including brainstorming,

prospecting, and networking, culminating in 40-50% increase in

revenue.

. Develop strategic plans, including annual, 3- and 5-year plans, from

conception to realization, resuting in action plans involving all

departments at the airline

. Handle massive logistical projects, incorporating multiple parts and

numerous departments

. Manage departments and lead 50+ person teams, producing all

deliverables while creating a team atmosphere by focusing on team's

personal and professional development

. Conceptualize ideas, draft and write arguments, develop RFPs, and

pitch for new contracts, business, and endeavors

WORK EXPERIENCE

2013 - Current Vice-President, Airline Network Strategy

InterVISTAS Consulting Group, Dallas, TX

Support extensive network of domestic and international airports with their

air service development needs by incorporating industry knowledge,

utilizing strategic skills and leveraging industry contacts. Develop

strategy for diverse clients (small to large hubs in North America, Latin

America, Europe, Africa, Asia, and Oceania) and devise plans for

implementation. Simultaneously marketing and developing consulting group's

brand and strategy.

. Create full strategy for clients' domestic and international

development plans

. Leverage contacts at airlines to understand airline needs and develop

airports' responses

. Monitor government issues, write policy papers and develop regulatory

positions for client airports, including the development of full route

cases, for affected by laws, taxes, etc.

. Create storyboard and business presentations for client's target

airlines, including P&L's and impact on existing services

. Represent client airports at conferences, headquarters meetings,

government meetings, and numerous other forums

. Develop numerous white papers for airports to explore pertinent issue

for which the client does not have time to work on or does not have

the resources or understanding of the issues

. Actively work to market and grow InterVISTAS to double revenues by

making a strong push

outside of the U.S. and Canada.

. Represent and promote InterVISTAS globally at numerous industry air

service conferences

2009 -- 2013 Vice-President-Global Partner Marketing

e-Rewards, Inc., Dallas, Texas

Worked at a dynamic, innovation-driven e-commerce company, by far the

category leader with revenue greater than $500MM, in a constantly evolving

and changing environment due to the advent of developing technology and new

markets, with new challenges regularly.

Solely responsible for the strategic marketing developmen from inception to

implementation of a network of partnerships with airline, hotel, and retail

loyalty programs around the world to enlist program participants for market

research purposes with no staff to assist.

. Leveraged extensive network to create partnerships in the U.S. and

abroad, with marquis companies such as American Airlines, Southwest

Airlines, United Airlines, and Hilton

. In aggregate, partnerships ranged from 10,000-200,000 members; added

over 3 million members to company programs, resulting in $100 million

in revenue annually

. Maintained open and engaging relationships with partners and would-be

partners/clients beyond initial talks and/or launch; developed long

term mutually-beneficial relationships

. Championed moving the company from domestic player to 38-country

international corporation

. Spent extensive time on partnerships in high need countries/areas such

as Germany, Australia, the United Kingdom, Middle East and Canada,

paying close attention to national industries, trends, and economies

. Responsible for managing all phases of contract negotiations from term

sheets to executed contracts and/or renewals

2004 -- 2009 Managing Director-International Planning and

Scheduling

Continental Airlines, Houston, Texas

Responsible for overseeing tactical and strategic planning and scheduling

efforts for the international division at Continental and Continental

Express Airlines.

. Coordinate scheduling and slots for transatlantic, transpacific, and

Latin/Caribbean fleets, consisting of 104 long haul aircraft and

numerous narrow body aircraft

. Conceived, developed, and implemented extensive international

expansion, resulting in 150% growth in entity revenue to $6.5 Billion,

profits by over 300%

. Successful integration of international planning efforts across 135

cities in 46 countries, with extensive attention to political,

economic, and social ramifications in each country

. Negotiation of numerous financial incentive agreements with

communities, resorts, and foreign countries, resulting in $5-8 million

in additional revenues/cost savings per year

. Considerable contributions in senior corporate special projects,

including new facilities and capital investments, quantification of

third party revenue gains and cost savings, and entrance/exit strategy

development for numerous market scenarios

. Stewardship of air charters, annually delivering $15-20MM in revenue

and $6-8MM in profits

. Business plan development and evaluation and analysis of market

strategy

. Routinely led 50+ departments with multiple geographic and strategic

responsibilities, with great attention selecting team members,

focusing on individuals, and fostering a good work environment,

resulting in little turnover

1997 -- 2004 Managing Director-Domestic and International

Planning

Continental Airlines, Houston, Texas

Responsible for the planning of domestic and international divisions of

Continental and Continental Express Airlines. Position was critical to

company as the company transitioned from a money-losing entity to an

industry leader.

. Revenue increase of 53% to $9.9 Billion during my tenure through

integrated marketing efforts in a highly volatile industry period

. Spearheaded redeployment of underperforming assets in the commuter

division, resulting in 445% growth in revenue to $2.0 Billion

. Successful implementation of business and marketing plans, which

required consensus of 20 department heads and buy-in from key market

leaders

. Development of comprehensive plan to deploy 275 regional jets in

existing and new markets to optimize efficiency and maximize profits

. Planned homes for a steady stream of narrow-body and wide-body

deliveries annually, which included added frequencies to existing

cities and launching service to dozens of new cities in the U.S. and

abroad

. Profitably grew size of existing hubs over 100% in Newark and Houston

and established Houston as third largest hub in the nation among all

airlines

. Established Newark as premier hub to Europe, and Houston as one of the

primary hubs between Latin America and the U.S.

1994 -- 1997 Managing Director - Regulatory Affairs

Continental Airlines, Houston, Texas

Responsible for developing and representing Continental's positions on

numerous bilateral relationships around the world as well as extensive

lobbying efforts in Washington to accomplish company objectives. Successful

lobbying efforts with Commerce, Transportation, and State Departments as

well as U.S. Congress and foreign governments to expand Continental's level

of foreign service led to new routes and frequencies which delivered an

annual $400-600 million in additional revenue

. Communicated Continental positions to US and foreign governments, and

helped Continental to understand government decisions or rulemaking

. Represented Continental at numerous bilaterals talks in Washington and

around the world

. Created route cases on Continental's behalf for new Brazil, China,

Japan (and many others) route authorities, designations, and/or

frequencies

. Developed Continental positions on various filings by other airlines

and airports

.

.

Continental Airlines, Houston, Texas

1992 - 1994 Director-Strategic Planning

1990 - 1992 Manager-International Strategic Planning

1987 - 1990 Manager-Capital/Budget Planning

EDUCATION

Master of Business Administration Bachelor of Science

Texas A & M University Texas A&M University

Concentration: Finance Major: Industrial Engineering

COMMUNITY INVOLVEMENT

Asia Society Dallas Sigma Chi Alumni

Association

University Park (Texas) Dad's Club Texas A&M Former

Students Association

Eta Upsilon Housing Corporation Board of Directors

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