Marketing Management

HEATHER FLETCHER

*** * ** ****** **** APT***, SAN MATEO, CA 94401 C: 714-***-**** I ***********@*****.***

OBJECTIVE

SEEKING A DYNAMIC MARKETING OPPORTUNITY IN AN EXCITING INDUSTRY THAT LEVERAGES MY SEVEN YEARS OF EXPERIENCE IN MULTI-

CHANNEL MARKETING (TV, RADIO, DIGITAL, DIRECT, WEB, SOCIAL, MOBILE AND EVENTS) TO MEET AND EXCEED AN ORGANIZATIONS BUSINESS

GOALS AND OBJECTIVES

EXPERIENCE

08/04 TO 12/14 KIA MOTORS AMERICA, INC.

03/14 TO 12/14 INTEGRATION MARKETING MANAGER, MARKETING

● LED MARKETING LAUNCH EFFORTS FOR FOUR PRODUCT LAUNCHES FROM MARKETING

STRATEGY BRIEF DEVELOPMENT THROUGH POSITIONING, RESEARCH, STAKEHOLDER BRIEFING

AND MULTI-CHANNEL CREATIVE AND MEDIA EXECUTION

● FACILITATED CHANGE AMONG THE VARIOUS PARTNERS AND CHANNEL LEADERS TO ENCOURAGE

COLLABORATION TO GAIN MORE DEEPLY INTEGRATED LAUNCH CAMPAIGNS

● IMPLEMENTED AN END-TO-END DATA CAPTURE, MANAGEMENT AND ANALYTICS SOFTWARE

EXPERIENTIAL MARKETING AND CRM TEAMS

SOLUTION COORDINATING BETWEEN THE

SOLVING THE ISSUE OF INACCURATE AND UNTIMELY DATA CAPTURE AND TRANSFER TO OUR

ROI FROM EVENT LEADS AND

LEAD MANAGEMENT SYSTEM ALLOWING FOR INCREASED

IMMEDIATE EMAIL FOLLOW-UP POST EVENT

03/08 TO 03/14 SPONSORSHIPS & PROMOTIONS, MARKETING

● SUCCESSFULLY NEGOTIATED AND ACTIVATED 100S OF SPONSORSHIP AND ENDORSEMENT

AGREEMENTS

● IDEATED, PLANNED AND EXECUTED 24+ SPONSORSHIP PROGRAMS INCLUDING 100’S OF

EVENTS PER YEAR, SELLING AN AVERAGE OF 100 VEHICLES PER PROGRAM

● PROVIDED DISPLAY, COLLATERAL, DATA CAPTURE AND OTHER MARKETING TOOLS FOR THE

REGIONAL MARKETING MANAGERS

EXECUTION OF FIELD INITIATIVES TO OUR

● CREATED UGC CONTESTS, CUSTOM MOBILE AND ONLINE GAMES, RICH MEDIA INTERACTIVE

BANNER ADS AND SOCIALLY ENABLED SPONSOR WEB PAGES ON KIA.COM

● CREATED CUSTOM DIRECT MARKETING CAMPAIGNS TO SUPPORT EVENT PRE, DURING AND POST

COMMUNICATIONS

● DEVELOPED AND PROVIDED CUSTOM CONTENT FOR SOCIAL MEDIA, EMAIL MARKETING,

NEWSLETTERS AND WEB

● PLANNED AND MANAGED THE DEPARTMENT BUDGET COMING IN ON OR SLIGHTLY UNDER

BUDGET FOR SEVEN CONSECUTIVE YEARS

10/05 TO 03/08 PROJECT ADMINISTRATOR, LEGAL

● COORDINATED WITH IT DEPARTMENT TO IMPLEMENT A PAPERLESS CASE MANAGEMENT AND

BILLING SYSTEM ALLOWING FOR MORE ACCURATE AND TIMELY LEGAL BILLING AND CASE

PROCESSING

● PERFORMED LEGAL REVIEWS OF MARKETING CREATIVE AND PROMOTIONAL MATERIALS AS

WELL AS REVIEWING AND REDLINING BASIC SERVICE AGREEMENTS FOR THE COMPANY

08/04 TO 10/05 ADMINISTRATION ANALYST, KIA UNIVERSITY (RETAILER TRAINING)

● INITIATED AND IMPLEMENTED A CERTIFICATION AND RECOGNITION PROGRAM AS INCENTIVE

FOR RETAIL PERSONNEL TO USE THE ON-LINE TRAINING SYSTEM

● CREATED REQUESTS FOR PROPOSALS AND PARTICIPATED IN THE VENDOR SELECTION PROCESS

FOR VARIOUS PROJECTS

EDUCATION

1/05 TO 12/06 MBA

CHAPMAN UNIVERSITY – ORANGE, CA

08/97 TO 05/01 BA: BUSINESS, MARKETING

CALIFORNIA STATE UNIVERSITY – FULLERTON

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