Marketing Expert

Franchesca Vasquez

** ** ** ****** ***. A*** Miami, FL 33172 Phone: 786-***-**** E-Mail: ******************@*****.***

Skills & Expertise

Seven years experience in developing successful advertising campaigns, media buying, brand management, and measuring their

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results to ensure effectiveness of all initiatives/components involved in its life cycle.

Capable of managing and prioritizing multiple projects simultaneously; highly organized and detail-oriented.

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Extensive experience supporting and managing creative teams, business operations, building partnerships with vendors and

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clients while ensuring customer satisfaction.

Expert Windows and Mac user with extensive knowledge of Microsoft Office (Word, Excel, PowerPoint and Outlook).

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Excellent presentation skills and executive presence.

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Strong written and oral communication skills in English and Spanish.

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Education

Florida International University May 2015

GPA: 3.97

Masters of Business Administration (MBA)

Florida International University December 2012

Graduated Honors: Cum Laude

Bachelors of Business Administration (Major: Marketing)

Work Experience

AvMed Health Insurance – Medicare Sales & Marketing September 2014 to November 2014

Specialty Marketing Event Coordinator / 12 Week Contract

• Developed, planned and implemented outreach efforts and activities, as well as grass-root marketing strategies for the AvMed

Medicare product line.

• Maintain and develop new contacts with local affinity groups, community organizations, and community outreach leaders via seminars

and local community events.

• Identify prospective members by geographic region for various sales events in order to increase company market share and

sustainability.

• Liaison with providers in order to effectively market them and their facilities to our members.

• Keep track of budget and total expenditures for all Broward and Miami-Dade events; suggest and implement cost-cutting methods for

future and upcoming events.

• Coordinated, planned and hosted all events for new and existing Medicare members of AvMed Health Plans.

Latin Builders Association Charter High School June 2013 to August 2014

Marketing Manager & Marketing Teacher

• Developed targeted advertising campaigns to generate awareness and lead to student recruitment.

• Established advertising campaign goals and timelines while managing all schedules and working with the graphic designer and

copywriter to come up with creative for radio, newspaper, website, email blasts, and direct mail.

• Approved content and copy for ad campaigns such as: radio commercial, newspaper, website, and direct mail.

• Designed and maintained an iPad driven paperless classroom.

• Coached the 2013 DECA chapter, whose members placed amongst the top six out of hundreds in the county.

• Named the 2013-2014 Rookie Teacher of the Year

Mc ! Solutions January 2012 to June 2014

Sales & Marketing Manager

• Lead all campaign development efforts for all accounts in the agency, managed the advertising campaigns life cycle and schedule

distribution.

• Ensured that campaign efforts were focused on aiming towards specific target segments based on geographic placement and

demographics.

• Managed the in-house creative team, warranting that creative would satisfy clients’ goals, objectives and brand.

• Determined market position by monitoring competitive expenditure reports and market assessments.

• Supported in creating and executing business development initiatives and sales strategies.

• Coordinated business development efforts to obtain new clients.

• Played a key role in the formation and growth of a start-up company.

Delta Media, Inc. October 2011 to April 2013

Sales & Marketing Coordinator

• Negotiated contractual agreements with vendors on behalf of clients.

• Managed and coordinated the successful execution of all campaigns and their necessary rotations for media placement on behalf of

all clients.

• Created and analyzed competitive expenditure reports.

• Advised on available Out-of-Home media options for national and international markets.

Miami Dade County Public Schools August 2007 to October 2011

Marketing Coordinator – Adult & Career Technical Education

• Planned, organized and assisted in the execution of marketing campaigns year round.

• Implemented advertising initiatives and branding strategies to target prospective students.

• Created/produced collateral material to help promote Adult Education Programs, such as flyers, signs and brochures.

• Worked with in house creative team to come up with radio and TV commercials, newspaper ads, social media, email blasts, website

content, and any other forms of advertising initiatives.

Volunteer Experience

Film Recording & Entertainment Council September 2007 to Present

Event Logistics Coordinator

• Promote, organize, develop and execute events, including the Annual Star Gala.

• Direct and manage the promotional efforts via social media and email marketing.

• Drive initiatives to generate sales of membership packages for prospective customers.

• Organize networking events designed for industry professionals to meet and build business developments.

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