Marketing Manager

Claudia Paval 916-***-****

*******.*****@*****.***

SUMMARY

Insightful, results-driven marketing leader with successful track record in a fast-paced environment. Proven ability to develop strong credibility

with clients and to become a knowledgeable articulate expert and leader to drive business results. Enjoys a large network of connections in the

consulting communities with tools and support readily available. Proficient in all Microsoft and Adobe desktop publishing and design programs

as well as Salesforce.

CORE PERSONAL STRENGTHS

Effective leadership team development and cross-functional collaboration skills across organizational and client boundaries .

Strategic insight and perspective, combined with tactical creativity and pr agmatic execution capabilities.

Proven ability to integrate technical, business and operational staff into successful marketing teams and business plans .

Development and implementation of strategic and highly complex integrated marketing/communications programs across multiple

audiences.

Exceptional Analytical and Communication Skills Strategic Solution-oriented Fast Learner Detailed Assertive Creative

Process-oriented Independent Self-starter Strong Organizational Skills

MANAGEMENT SKILLS

Manage multiple projects with competing deadlines, complex requirements and outside resources, which cross different divisions to produce

the most effective communications.

Ensure market positioning and key messages are adhered to.

Manage communication projects, including tracking, reporting status, project budgets and measurement of return on investment.

Analyze processes and strategies relating to increasing efficiency, quality, cost -control principles, workflow, accuracy and reduction of

complex production processes and products, providing recommendations for improvement.

PROFESSIONAL EXPERIENCE

Business Development, Federal Programs, ERM April 2012 to present

Federal market national leadership role. Aggressively identify opportunities, develop focus, and provide tactical business solutions. Develop

federal marketing programs and systems. Develop, build, and maintain key business relationships within current and potential partner

organizations. Develop and maintaining industry networking relationships. Attend relevant industry functions. Develop and execute marketing

strategies and action plans resulting in new business and produce maximum market penetration. Present solutions to executive levels of

organizations, and prepare formal teaming agreements and non-disclosure agreements. Work closely with corporate and technical resources to

develop communications, solutions and materials to support clients in the Federal market. Lead capture activities for o pportunities in the federal

arena. Manage large, multimillion program pursuit projects from kick-off to production including development of win themes, strategy, schedule,

outline, technical input, pricing development, and proposal writing.

Federal Marketing, Northern California, gkkworks November 2009 – June 2010

Instrumental in setting up a Federal business development process work flow. Responsible for the development and management o f all Federal

proposals, branding, communications, and marketing collateral strategies and activities. Tracks all efforts as well as wins and losses to help

better position the firm’s future efforts. Timely, accurate, and targeted preparation of responses to solicitations, intervie ws, and presentations for

potential clients. Represented the firm at conferences/seminars and professional organizations.

Business Development / Marketing Manager, Ahtna, Inc. February 2009 – November 2009

Responsible for the development and management of all branding, communications, and mark eting collateral - strategies and activities as well as

corporate proposals. Established corporate standards for formatting and design guidelines, processes, and tools to accomplish it.

S t ra te gi c Pl an nin g Cli en t R el ati on s M a rke t Re se ar c h B ra nd M an a ge me nt

Claudia Paval Page 2

Tracks all efforts as well as wins and losses to help better positi on the firm’s future efforts. Timely, accurate, and targeted preparation of

responses to solicitations, interviews, and presentations for potential clients. Developed content and managed the redesign o f the website.

Leading the implementation of new graphic identity for the firm. Manages updates to marketing collateral, brochures, and website. Represented

the firm at conferences/seminars and professional organizations. Thank you Claudia, I appreciate everything you did for us...we matured quite a

bit in the time you were here to help! I wish you the best, Daniel Graham – CEO, Ahtna Engineering Services

Corporate Proposal/ Marketing Manager, WRMA August 2008 – February 2009

Responsible for the development and management of all corporate proposals, branding, communications, and marketing collateral strategies

and activities. Established corporate standards for formatting and design guidelines, processes, and tools to accomplis h it. Made

recommendations on strategies that supported proposal, marketing, and communication activities. Developed tracking and submis sion processes.

Contributed to the yearly marketing and business plans development. Represented the firm at conferences/ seminars and professional

organizations.

Marketing, HDR Engineering January 2006 – March 2008

Highly innovative marketing leader with proven experience establishing high-performance teams, branding internal and external communications,

improving processes and systems across business units, establishing market place presence, forming strategic alliances, coaching sales teams,

managing budgets and achieving revenue goals. Strong relationship builder able to implement decisions and collaborate with ot hers to develop

and execute strategy. Persuasive communications strategist with the ability to convey critical messages to diverse audiences. Regularly acted as

HDR spokesperson and represented HDR at key industry functions. Excel at analyzing critical business r equirements within or across divisions to

identify potential opportunities and deficiencies and subsequently formulating and executing strategies to address needs. Fac ilitated strategic

capture planning sessions and/or client analysis for larger pursuits. Developed, published, and managed/ monitored the yearly marketing plan,

strategic plan, and marketing budget. Participated in the strategic planning efforts to identify key target clients and emerg ing opportunities.

Facilitated in-house, all staff marketing training sessions throughout the Western U.S. Hired, motivated, and mentored marketing staff.

Proposal Manager, Jones & Stokes (Now ICF International) November 2001 – December 2005

Instrumental in setting up a proposal process work flow. Developed a pr oposal compliance matrix and implemented its use throughout the firm.

Managed proposal efforts which ranged in category from water resources, natural resources, planning, transportation, and envi ronmental

compliance, to public outreach. Lead kick-off and strategy/theme proposal development meetings. Facilitated presentation rehearsals and coached

interview team speakers.

EDUCATION AND TRAINING

Associate in Arts Degree (emphasis on business management on the Dean List for Attendance),

Cosumnes River College, Sacramento, California 1994

Coaching Team Building Skills for Managers & Supervisors Certificate, Skill Path Seminars, Sacramento, California 1998

Diploma in Microcomputer Technology, MTI College of Business and Technology, September 2001

(4.0 GPA on the President’s list)

Successful Pursuit Strategies (training designed to provide a comprehensive overview to the 12 -step Capture Plan process)

September 2007

Train-the-Trainer (training designed to certify marketing staff as instructors in facilitating future marketing trainings)

January 2007

People Styles Training July 2006

Winning Presentations (Theme-Modular Persuasive Communication Methodology Dag Knudsen) July 2006

Marketing 201 (training designed to enhance methods of planning, designing, and del ivering client centered presentations)

June 2006

Marketing 101 (training supports the concept of “Holistic Marketing” by involving the entire company in the marketing effort)

April 2006

S t ra te gi c Pl an nin g Cli en t R el ati on s M a rke t Re se ar c h B ra nd M an a ge me nt

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