YING ZHAO
**-** ** ******, ** mhur st, N ew York 11373 347-***-**** zykw0299@gmai l.c om
JOB POSITION
Goal-driven, versatile, and innovative professional ; interested in pursuing a position within online marketing
and brand development. Adept at promoting products through effective sales channel to increase brand
awareness; complemented with the ability to establish client needs. Knowledgeable of all facets of market research,
supply chain management, promotional strategies, client relations, business growth solutions, and regulatory
compliance. Equipped with strong communication, multitasking, and interpersonal skills. Multilingual in
Mandarin Chinese, English, and Korean. Technically proficient with Microsoft Office Suite (Excel, Word, and
PowerPoint), Adobe Creative Suite (Photoshop and Illustrator), and website-building.
FUNCTIONAL SKILLS WITH EXPERIENCE
Strategic Sales and Marketing
Expertly formulated plans for marketing and branding strategies according to market and competitor analysis
Established diverse industry opportunities and niche market with the use of marketing research tools
Carried out comprehensive research and developed effective marketing campaigns and promotional
strategies with the use of social media, commercials, and websites
Superior Client Service and Relations
Led the establishment of new business opportunities for improving service and product solutions for customers
Took part in designing various industry cases to provide participants with clearer and more effective
business acumen
Directly coordinated with guest lecturers and other Chinese-American business men to determine the needs
of Chinese clients or student in business and culture difference
Staff Coordination and Performance Development
Provided expert supervision for the Email Marketing Team in gathering large quantities of email list and
building customer relationship management (CRM) database for the execution of various transactions
Exemplified strategic leadership in overseeing all sales channels for both China and the United States
Facilitated training for other teachers with emphasis in advanced and systematic ways to provide support in
achieving professional teaching level
Key Contributions and Professional Growth
Accomplished the role of online marketer or project manager in maintaining effective and timely delivery of content-
driven projects
Demonstrated expertise in providing support with the implementation of the Leadership Challenge Training Project
Contributed to the completion of diverse tasks of project assistant clients in groups
Played an integral role in supporting Korean and international students regarding the study of listening, speaking,
reading, and writing
Pioneered the development of a more systematic Grow Study Plan for the Chinese study of international students
WORK CHRONOLOGY
KOREA IN CULTURE EXCHANGE CHINESE LANGUAGE INSTITUTE – SOUTH KOREA
Chinese Teacher and Administration Manager Mar 2009–Mar 2012
SINO-US EDUCATIONAL INSTITUTION – BEIJING, CHINA
Leadership Challenge Training Projec t Coordinator Mar 2008–Mar 2009
EDUCATION AND CREDENTIALS
Master’s Degree in Communication Arts May 2015
NEW YORK INSTITUTE OF TECHNOLOGY, NEW YORK, NY, USA
Bachelor of Arts in British and American Literature Feb 2008
PEKING UNIVERSITY LIBERALS ARTS COLLEGE, BEIJING, CHINA
Leadership Challenge Training Program Chinese Language Senior Teaching Training Program
AWARDS
Outstanding award in social work from Peking University Liberals Arts College