Marketing Account Executive

JOVAN BUCKLEY

*** ***** ****** **** ****, North Barrington, IL 60010

617-***-**** ************@*******.***

PROFILE

Dynamic, result-oriented marketing professional skilled at initiating and developing strong business relationships

by building trust and mutual respect between an internal marketing and strategy team, and clients. Able to

provide an overall understanding of the client’s ultimate marketing goals to create an internal sense of

ownership within each medium that will maximize the effectiveness of the client’s overall marketing strategy

and media plan.

EXPERIENCE

2004 – 2011 BLITZ MEDIA, Boston, MA(2009-2011)

Account Director-Wendy’s

Managed all media and marketing strategies for Boston, NYC, Long Island, New Jersey,

Philadelphia, as well as smaller markets throughout New England, New York, Pennsylvania,

and Tennessee.

Developed and implemented local franchisee marketing plans to compliment national

marketing initiatives.

Continually monitored and created grass roots marketing for both rated and non -rated

markets.

Constantly managed all markets and mediums to ensure consistent messaging in all

Wendy’s markets.

Developed and implemented a reconciliation plan to monitor and ensure adequate point

deliverables for each medium.

Worked and built relationships with all local media partners to ensure and increase overall

marketing exposure.

BLITZ MEDIA, Boston, MA(2008)

Project Account Director-Wendy’s

Managed all media and marketing strategies for Boston, NYC, Long Island, New Jersey,

Philadelphia, as well as smaller markets throughout New England, New York, Pennsylvania,

and Tennessee.

Developed and implemented local franchisee marketing plans with new budget

contributions based on major market broadcast buys and their reach into each franchisee’s

market for NYC, Long Island and New Jersey.

Maximized the smaller market franchisees’ current grass roots marketing programs by

increasing their media exposure through additional marketing dollars placed locally.

Provided recommendations for the most efficient and effective reach for smaller market

franchisees based on their local marketing goals.

Constantly managed all markets and mediums to ensure consistent messaging in all

Wendy’s markets.

JOVAN BUCKLEY

204 North Signal Hill Road, North Barrington, IL 60010

617-***-**** ************@*******.***

BLITZ MEDIA, Boston, MA(2007)

Project Account Director-Comcast

Managed all media and marketing strategies across New England.

Managed multiple consumer marketing campaigns and helped build a larger B2B marketing

campaign to medium sized companies across New England.

Planned and implemented the marketing campaign for the launch of the Comcast/Spring

partnership across New England.

BLITZ MEDIA, Boston, MA(2004-2007)

Project Broadcast Media Buyer

Executed media plans through local radio and television buys for Comcast, Tweeter,

Wendy’s, and multiple ski mountains across New England, Colorado and Utah.

Utilized our local vendors to increase our client’s local marketing efforts thus increasing

their overall marketing effectiveness.

Continually communicated internally with Broadcast Supervisor and other departments to

ensure consistency and complimentary message delivery across all media formats .

1996-2004 CBS RADIO/INFINITY BROADCASTING, Boston, MA(1999-2004)

Senior Account Executive-WBCN, WZLX

Managed a client list in excess of $2.5M for WBCN.

Managed all Blitz Media clients for WZLX.

Increased Blitz Media client spend on WZLX from $500,000 to $1.2M in one year.

Constantly monitoring other station clients to create complimentary partnerships both on -

air and promotionally to maximize my client’s exposure through non -traditional means.

Created a trusting partnership with Blitz Media that allowed me to work directly with clients

to further their local marketing efforts through new and innovative marketing programs.

CBS RADIO/INFINITY BROADCASTING, Dallas, TX(1996-1999)

Account Executive-Texas State Networks, Texas Rangers Radio Network

Created programs for statewide advertisers utilizing promotional and advertising campaigns

with 147 affiliates in 117 markets across the state of Texas.

Prospected and developed new advertising accounts, consistently exceeding sales goals .

Worked with management on new programming to increase the number of potential

clients.

Worked with individual affiliates when client’s marketing goals needed localized

promotional support.

EDUCATION

UNIVERSITY OF OKLAHOMA, Norman, OK

Bachelor of Science, Marketing, 1991

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