Administrative Assistant Marketing

ANKITA PATEL

(C) 647-***-**** *************@*****.***

SUMMARY OF QUALIFICATIONS

Strong leader with over 3 years of experience in coordinating/leading marketing activities, events and group

facilitations

Ability to gather and analyze information to generate solutions to problems in dynamic, fast- paced environments

Experienced in developing solid marketing strategies, designs, plans & objectives with a focus on smooth

execution

EDUCATION

Humber College Sept. 2013 – Sept. 2014

Post Graduate Certificate Program – Event Management (Honours)

Ryerson University Sept. 2009 – June 2013

Bachelor of Commerce – Business Management Program

Specialization: Global Management

WORK EXPERIENCE

Event Planner, Can U Parapan May 2014 – Aug.

2014

Toronto 2015 Pan Am/Parapan Am American Games Organizing Committee

Team leader for the Site and Logistics subcommittee

Assisted with securing sport equipment from suppliers, i.e. volleyball nets and balls, boccia sets

Created and managed a master critical path, income statement and event itinerary on an ongoing basis

Used Photoshop CS6 to design promotional logos/posters

Created and executed marketing tactics as a promotional tool for the event

Conducted regular safety checks at the event site to examine the potential risks and hazards

Administrative Assistant, Y.E.S.S Program (Youth Enhancement Support Services) Sept. 2011 –

2013

YMCA Employment and Community

Created and managed marketing materials to raise awareness of the Y.E.S.S program

Distributed flyers and contacted group homes, youth shelters to recruit clients

Communicated with potential employers and persuaded them to increase participation for the Y.E.S.S program

Analyzed and updated Excel spreadsheets to track program statuses, revenues, and expenses

Organized and advertised miscellaneous activities for the program, i.e. Guest speakers, educational seminars

Job Fair Organizer May 2013

YMCA Employment and Community

Lead job fair events for various clients from planning to execution

Created and designed advertising material, such as posters, flyers and job listings for the event

Analyzed hiring trends, demographics, etc. to better target potential employees for client

Advertised the event to colleges and universities, community centres, and online job listing websites

OTHER RELEVANT EXPERIENCE

Marketing Coordinator- Humber College, Toronto, ON Jan. 2014 – April

2014

Analyzed popular event trends in Toronto to aid in developing marketing strategies for the event

Executed marketing tactics to better raise awareness of the event

Conducted promotional advertising at the location of the event, i.e. Liberty Village, Toronto

Designed logo/brand concepts, posters, club cards, invitations, social media pages using Photoshop CS6

Event Coordinator- Humber College, Toronto, ON Sept. 2013 – Nov. 2013

Designed and promoted the event through social media, poster ads, and word of mouth

Conducted surveys to gather data on consumer dietary preferences

INTERNAL

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