Marketing Manager

Andrew Lee

Professional Experience ************@*****.*** 917-***-**** New York, NY

Marketing Manager – The Splinter Factory, New York, NY 09/13–Present

● Created company websites from concept to SEO and onsite optimization

● Developing email marketing campaign and company blog

● Write and/or edit all creative copy

● Performed market research on local competition by using SWOT Analysis

● Developed CRM system used to track leads and current projects in development

● Implemented and managed Google products (Adwords, Analytics, Webmaster Tools) increasing

traffic by over 50%

● Started Facebook and LinkedIn Pages to increase company awareness

● Taught owner how to use and optimize professional social networks (LinkedIn/Facebook )

Digital Strategist – Think Work Media, New York, NY 09/11–08/13

● Developed step by step procedures to restructure digital project management processes to

ensure smooth work flow

● Led consultant team that created web development and/or marketing plans for clients

● Created SOW and budgets for web and marketing projects

● Designed wireframes based on consulting sessions with clients using MockFlow

● Tracked project budgets and timelines using Basecamp & Harvest Time Tracker

● Coded HTML & CSS for various Wordpress & BigCommerce websites

● Collaborated with web developers and graphic designers to produce web and digital projects

● Controlled HR processes, including evaluation of resumes, hiring, and payroll

● Evaluated, interviewed and hired 10+ freelancers to work on various web projects

Wait Staff – The Water Club Restaurant, New York, NY 06/10– 09/11

● Food Server, Barback, Busboy, Waiter

Market Research Intern – Connecticut Post Newspaper, Bridgeport, CT 02/10– 05/10

● Assisted in creating presentations and thermal maps for sales materials

● Researched demographic and financial data by using web tools such as Salesgenie and AdMall

● Placed banner advertisements on Yahoo!

Education and Undergraduate Experience

Quinnipiac University, Hamden, CT

Bachelor of Arts, May 2010

Major: Public Relations Minor: Marketing

Researcher – Quinnipiac Interdisciplinary Research Study 06/09 08/09

● Participant in a highly selective Quinnipiac Summer research program

● Devised a public relations research plan that used content analysis to determine the image of

Quinnipiac University over a 5 year period

Programming and Software Skills

Google (AdWords, Analytics, Webmaster Tools), HTML, CSS, WordPress, BigCommerce, Constant Contact,

Insightly, Zoho (Projects, CRM, Creator), Basecamp, Harvest Time Tracking, Hootsuite, Notepad++, Adobe

Dreamweaver,Quickbooks Online, Freshbooks, Microsoft Office, Google +, MockFlow, SPSS, MapInfo,

Scarborough Research

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