PROFILE
A Product Management professional and leader with a track record of
improving growth and profitability of product lines in mature markets:
. 10+ years of global Product Management experience in different
types of product lines
. Highly skilled in market and competitive analysis, and identifying
growth opportunities
. Extensive experience in product planning, and leading New Product
Development projects
. Passion for positive customer experience, loyalty, frontline sales
support
PROFESSIONAL EXPERIENCE
9/2013 - Present Product Representative
Independent Representation
Represent three Chinese manufacturers of Refrigeration-HVAC, fluid
connectors and fractional motors to penetrate the US market.
Responsible for the business development, product strategy, and sales
operations to achieve sales and marketing goals in the US.
Key Achievements to Date
. Established sales organization and sales team within 4 months
. Exceeded annual sales target for FY 2014
2011 - 2013 Product Manager
Parker Hannifin - Sporlan Division
The Sporlan Division is a manufacturer of residential and commercial
refrigeration and HVAC components with annual global revenue exceeding
$375 Million. Responsible for the product management and marketing of
flow control product lines:
. distributors & distributor assemblies
. ball valves & service valves
. couplings & hose assemblies
Key Achievements
. Increased revenue of couplings & hose assemblies product line by 20
percent and improved gross margins by 15 percent; launched 2 new
coupling products and several hose assemblies
. Reversed declining revenue of premium brand ball valves experienced
since 2007, and created off-shore sourcing plans to launch an
economy brand of ball valves
. Improved margins of service valves and distributors assemblies by
15% through product portfolio optimization and rationalization of
two competing brands
. Developed and managed 3-year product line in response to market
trends and customer needs
. Provided superior product support to Sales, Distributors and
Customers globally
2010 - 2011 Consultant
Independent Consultant
Provided consulting and advisory services to clients in the following
areas:
. Product Management and Go-To Market Strategy
. Market and Competitive Analysis and Opportunity Assessment
. Competitive Product Benchmarking and Next-Generation Product
Target Costing
. Asia Sourcing
Industry Served: Automotive, Electrical Household Appliances, Power
and Hand Tools
1995 - 2009 Held 6 Progressive Positions Delphi Corporation -
Electronics & Safety Division
At its peak in 1999, Delphi was the largest automotive supplier with
sales exceeding $27 Billion; sales of the Electronics & Safety
Division exceeded $6 Billion
2008 - 2009 Consultant, Product Management (Mentor, Competitive Cost
Modeling)
Responsible for developing and implementing product initiatives to
improve 6 underperforming product lines in Asia and N. America as part
of the corporate plan to exit Chapter 11 Bankruptcy.
Key Achievements
. Achieved profit and growth objectives of all of the 6 product lines
in the near-term
. Created 3-year Best-in-Class product pipeline and Go-to-Strategy
for each product line
2004 - 2007 Consultant/Senior Analyst, Competitive Benchmarking &
Analysis (CBA)
Responsible for providing performance analyses of Business Units to
the Divisional President and served as internal consultant for CBA,
product management & cost reduction, and new market entry.
Key Achievements
. Delivered and presented objective performance analyses of product
lines against market potential and competition to executive team to
make critical "hold" or "exit" decisions
. Improved margins of "hold" product lines by 8 percent through
product CBA projects
. Successfully enabled product business units' strategic entry into
the emerging growth markets of China and India with market-oriented
products backed by Go-To Market Strategies
2002 - 2004 Business Development & Marketing Manager, Commercial Vehicles
Sales Group
Responsible for developing a profitable and growing portfolio of
products for a newly established Commercial Vehicle (CV) Sales Group
Key Achievements
. Successfully launched a portfolio of products based on product
extensions for quick market entry
. Exceeded revenue and profit objectives in first and second year of
operations
. Developed and executed a longer-term CV-specific product pipeline
with product teams to ensure continued success in the CV market
. Gained brand recognition within 6 months; built dealer & customer
loyalty in 12 months
2000 - 2002 Product Business & Marketing Manager, In-Vehicle Audio Video
(IVAV) Products
Responsible for product business and marketing functions of the new
IVAV product line
Key Achievements
. Successfully developed and launched the IVAV product line within 9
months
. Achieved revenue, profit level and market share that exceeded
marketing plan objectives
. Recognized for using market-based approach and understanding
customer needs (VOC) to define product specifications, value
proposition and to determine product positioning
. Built strong dealer relationships and created a center to support
positive end user experience
1997 - 2000 Division Competency Lead, Market/Competitive Intelligence
(MC/I)
Responsible for managing the division's global team of M/CI
professionals, and providing M/CI analysis to support strategic, high
impact decision making at the divisional level
Key Achievements
. Established M/CI global organization as a core competency staffed
by trained M/CI professionals
. Provided accurate and timely M/CI analysis to support key product
and business decisions
. Served as a member of divisional strategic planning staff
1995 - 1997 Regional Lead, Market/Competitive Intelligence (MC/I)
Responsible for leading M/CI competency for the Asia-Pacific Region
(based in Singapore)
Key Achievements
. Successfully developed and staffed M/CI competency in the region
within 4 months
. Enabled Regional Office to develop strategic and business plans
with M/CI analysis and Regional Sales to develop sales tactics and
achieve conquest sales
ACADEMIC ACHIEVEMENTS
. MBA Finance, Michigan State University, E. Lansing, MI
. BA Economics (with Honor), Michigan State University, E. Lansing, MI