Deputy General Manager-Sales

DEEPAK BASANTANI

Pocket A-**, **C, Vaishali Appt Kalkaji Extension New Delhi 110 019

Phone: +91-987*******, 011-********; Email:

****************@**********.***

SALES, CORPORATE PLANNING, NEW BUSINESS GROWTH

Business Development ( Strategic Marketing ( Business Acquisition ( Key

Account Management ( Product Promotions

. Attained professional with experience in enhancing sales performance,

generating revenue & expanding market share. 15 years of experience in

formulating & implementing sales planning & marketing strategies and

ensuring profitability of organization.

. Pivotal in setting up promotional campaigns while achieving Revenue,

Profit and Business Growth Objectives while ensuring top line and bottom

line profitability. Proficient in strategy building for new product/

division launch, product positioning and brand management by developing

and leveraging strong relationships with key decision makers.

. Excellent liaison and communication skills with competency in attaining

targets with optimal realization, territory expansion, consolidation of

market presence, market share, positioning and penetration

. Driving new business though global key accounts & establishing strategic

partnerships to increase revenue. Mapping customer requirements &

implementing strategies to achieve client satisfaction, tracking market

dynamics and initiating reinforcements to neutralize competitors' moves

Achievements

. Received Best salesperson of the year 2007 at Pernod Ricard India Pvt.

Ltd for achieving highest volume of scotches in the territory.

. Won a trip to Scotland under the programme 'Scotch ka Maharaja' at United

spirits in 2009-10.

. Distinction of being appreciated for the best ever scotch sales at United

Spirits limited for consecutive year of 2009-10, 2010-11 & 2011-12.

PROFESSIONAL EXPERIENCE

Dy. General Manager - Sales, Since Dec 2013 M/s

United Spirits Limited

. Plan & execute workable strategies which result in enhancing revenue &

sales

. Explore business opportunities and generate needed sales thrust to

capitalize on the available potential

. Overall responsibility for tapping company's performance in the market

and accordingly, designing distribution plans and ensuring effective

implementation of sales promotional activities

. Managing operations with focus on top & bottom line profitability by

ensuring optimal utilization of resources

. Managing P&L operations and identifying market share, gauze market

dynamics and trends

. Responsible for the product management and streamlining procedures to

ensure achievement of targets.

. Strategy formulation and business development plans for the company,

setting up all processes related to product management and creating the

roadmap for the products

. Driving key Strategic Initiatives while identifying and developing new

business acquisition opportunities in order to deepen market penetration

in the allocated areas and enhancing the client base

. Introducing and promoting new products & services. Strategizing for new

product launch, product positioning and brand management by developing

strong relationships with key decision makers.

. Drive Client Acquisition efforts, relationship management for maximum

client retention & revenue enhancement

. I have proved myself as an excellent team leader with motivational skill

and adept in identifying training needs

Sr. Manager - Key Accounts, July 2009 - Nov 2013 M/s

United Spirits Limited

. Developed and enhanced business and carried out seamless marketing

activities to achieve the assigned targets.

. Generated sustainable market share of products and services by conducting

detailed market analysis to find out the latest market trends.

. Implemented revenue generating strategies for sales and business

development across the assigned region.

. Successfully addressed customers' queries & evolved quick resolutions

with minimum turnaround time.

. Maintained active interaction with existing clients to rebuild confidence

ensuring prolonged retention. Explored new business opportunities through

systematic prospecting to generate business enquiries

. Managed key accounts with focused approach and nurture relations with

them for productive business relations

. Strong leadership traits with excellent ability to motivate team and

develop training needs.

Territory Sales Manager, Oct 2004 - June 2009 M/s

Pernod Ricard India Private Limited

. Deftly achieved the sales targets for the Region while implementing trade

marketing and Brand building activities.

. Conducted trials and appreciation programmes for Defence personnel

. Market share / volume and distribution achievement

. Promoted product and consumer awareness by organizing activities like

sampling, promotions, local events etc.

. Effective team leader with demonstrated ability to mentor and motivate

the teams, enhance performance and contribution levels in people

development.

Sales Officer, Aug 1999 - Oct 2004

M/s Glaxosmithkline

. Appointed dealers/ distributors in new/ existing territory in order to

enhance volumes and market share for the development of territory.

. Achieved targets for the designated area through effective implementation

of sales strategies.

. Promoted product and consumer awareness by organizing activities like

sampling, on-premise promotions, local events etc.

. Ensured monthly reporting of objectives and results achieved including

route plan accounting and territory coverage.

. Directed new Key Accounts acquisition, leading to a sale increase from

the new accounts.

. Good team management skills with an ability to motivate the team.

EDUCATION

MBA, Marketing . Shobhit University, Meerut

. Diploma in Sales & Marketing . National Institute of Sales (NIS), South

Extension, New Delhi

. Diploma in Export Management . Indian Institute of Export Management,

Bangalore (Distance Course)

. Certificate course in Information Technology . CMC Limited, Kalkaji, New

Delhi

. Graduate in Commerce . Delhi University

. Senior Secondary . St. Pauls School, Hauzkhas New Delhi

. Secondary . Frank Anthony Public School, Lajpat Nagar, New Delhi

TRAINING

. In house Workshop at United Spirits Ltd. On Business and finance,

Effective leadership, Wine appreciation, Personality development and

communication skills.

. In house training at Pernod Ricard India Pvt. Ltd. On Customer

Relationship Management.

. In house training at Glaxosmithkline as JAWS (Just another Way of

Selling).

. In house training at Glaxosmithkline at the corporate and regional

office, Connaught place and Gurgaon as Simply Better

. Seminar on marketing strategies, and promotion of products by Philip

Kotler at Hyatt Regency, Bhika Ji Cama Place.

PROJECTS UNDERTAKEN

. Study of Sales Force management for TATA TELECOM.

. Study on Managing Key Accounts for MODI XEROX.

. Study on Culture and Business Etiquette's prevailing in SOUTH AFRICA.

Extra Curricular Accolades:

. An aggressive participant in extracurricular activities. Winner of

multiple School level events including Debate, Projects and

presentations.

. Second runner up in the Inter school Relay championship.

. An Active participant in sports at all school activities.

Date of Birth: 6th November 1978

References: Available on request[pic]

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