George Allen
Sales & Marketing
Shaker Heights, OH
**********@*******.*** - 540-***-****
Recently relocated to area,currently seeking a position in sales & markerting allowing me to utilize my 10
years in sales management,account management and marketing.
Background includes Search Engine Optimization (SEO), Local Listing Optimization (LLO), Search Engine
Marketing (SEM) / PPC, and mobile marketing. Experience training and building sales and marketing teams,
developing SOP’s.
WORK EXPERIENCE
Sales and Marketing Account Manager
Connected Commerce - Sterling, VA - October 2012 to Present
Sales and Marketing Manager
Connected Commerce
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Sterling, VA
October 2012 to Present
Worked as a remote Independent contractor, assisting in launching new DIY marketing platform (CRM) tool
for independent business owners northern VA / Washington /Baltimore area, which enables business owners
the ability to create and launch mobile application, manage social media (ex. Twitter, FB, ect.), Create online
deals (Coupons ), Loyalty programs and SMS text marketing, and influenced SEO.
• Collaborated with Project heads, Engineering
• Spend time test mobile platform for functional errors
• Sourced ISO, which include attend trade shows
• Development and implementation of SOP’s for mobile platform
• Created initially sales training program for new hires
• Cost Analysis
• Market Analysis
• Consumer Analysis
• Sourced ISO, which include attend trade shows
Account Manager / Customer Services Rep
Respond.com - Fairfax, VA - June 2007 to May 2012
Consulting business owners and CEO's on different marketing solutions:
Duties include identifying growth potential within company's targeted markets, which included cold calling on
new potential clients, also worked with existing clients in identifying market trends in order to up sell. Provide
both account management and customer service in deal with technical issues with marketing tools.
• Top Performer 2011
• Coordinated on-site group presentations, as well as online presentation via Join me online.
• Work with IRA and Wire house Advisors in role as Account Manager for Wiser Advisor
• Worked with Contractor.com, Service Magic and Sears with in home section.
• Made 50 -60 cold calls a day, 3-4 presentations per day
• Assisted in training and interviewing of new hires
• Independently increases company’s client base by 50% in 2008 & 2009
• Recipient of company YIOYO award in 2008
• Provide packaged solutions, which utilize the complete knowledge on Company database products and
services
• SEO, LLO, SEM services, digital media, video streaming and print publications
• Maximize customer site behavior using web analytics, matrix and selling performance (Branding)
• Research profitable keywords and develop strategies for high-ranking results in web searches.
• Advocate best practices and new industry trends and opportunities for increased web sales and online
branding.
• Leader in redesigning companies Internal Sales Tool to maximize potential prospects.
• Surpassed quarterly and yearly goals since 2007
• 2009 asked by our sister company Wiser Advisor, to sell and assist Financial Planners along with working
for respond.com
• Increased Wiser Advisors financial target market areas by more than 20% in the first 6 months
• 95% success close rate for new business
• Hit or surpassed monthly goal 99% of time!
• 96% retention rate
• Worked remote for the past 4 years (Company was based in Fairfax VA.)
• Among the top 2 selling managers the past 4 years
New Business Development / Account Manager
Website Pros Inc - Manassas, VA - November 2006 to June 2007
• Worked as a third party representative for Google and Yahoo selling "Pay Per Click Programs", to a diverse
client base
• Daily prospecting for new clients
• Identifying New source to prospect from • Made over a 100 cold calls a day
• Top sale person in a class of 30
• Top 5 sale person companywide ( total 100 employees)
• Managed clients expectations SEO service and time frame for
• Act as a liaison between technology department and client
• Ensure correct tracking is implemented on all keywords and ad
copy.
New Business Developer
International Marketing Solution - Alexandria, VA - July 2006 to November 2006
• Business to Business Sales
• Product launcher for Northern VA & Washington DC Area
• Business to Business sales for Point of Purchase (POP) systems
• Managed 6 person team
Assistant
Football Coach Gannon University - Erie, PA - May 2003 to May 2004
• Assistant Linebacker coach
• Assist the head football coach in preparing and development practice schedule and scouting reports.
• Ensured execution of all aspects of the program
• Assist the Head Coach in the implementation of practices
• Duties included coaching and development of principles and techniques
• Coordinating and heading students' academic table and schedule of academic support.
• Assist in recruiting and other duties as assigned
• Video Coordinator /editor
EDUCATION
B.S in Business Administration
Gannon University - Erie, PA
1999 to 2003