Mannan Siddiqi ? MBA Finance

acfs1n@r.postjobfree.com / 91-939**-***** / Hyderabad, India

Senior Financial Analyst with more than 10 Years Cross Functional Experience in Finance Controllership Financial Analysis/MIS/Pricing/SCP/Reporting/Sales Operations & Customer Care.

Key Skills

> Profitability & Variance Analysis > Financial Modelling > Reporting & Analysis > MIS >Pricing

> Month End Close > Plan/Forecast/Budget > Controllership > CBA > SCP

Executive Synopsis

More than 5 years? experience in the areas of Finance Controllership, Analysis, Pricing, MIS & SCP

5 Years? Experience in Reporting, Sales Support and Customer Care

A pro-active and result oriented professional with year after year success achieving objectives within turnaround and rapid-change environments.

A strategic planner with expertise in analysing existing systems & procedures, designing internal control systems & facilitate effective decision-making

Expertise in Forecasting, Budgeting, Variance Analysis, Ad Hoc reporting and Building excel based financial models and tools to maximize profits and mitigate risks, Known for collaborating with senior management to achieve strategic business plans through effective cost management.

Experience Details with Key Responsibilities & Achievements

Finance Controller (Sr. Financial Analyst) Since Mar?13, Germany CSME ?Dell Intl. Hyd, India

Laterally promoted as a Finance Controller, Currently managing a P&L of $250M with multiple go to market plans like (Direct/Online/Chat/Partners & Retail) for Dell Germany CSME

Own & Manage P&L of the business unit, finance partner for the General Manager of the business unit

Oversight of AR/Invoicing activities & Review/Manage Inventory

Manage cost and track/drive operational efficiency. Manage Spiff & Commission Budgets.

Participate in Planning/Forecast activities, Manage the Weekly Outlook process & Approve Sales Quotas

Review & Manage Approvals / Drive KPI?s and Review Sales Commission Pay outs.

Conduct Pipeline and Account level review?s with Management, Business Intelligence and sales.

Participate in Quarter Close activities like MRL/MTR/CFR/Accruals & Deferrals.

Control entire end to end OPEX including Marcom /Vendor funding/Head Count/Sales Compensation.

Enhanced BU Productivity by 20% vs. an average growth rate of 5% by remodelling Head Count to Growth Segments & reducing Support Head Count Ratio

Improved Quota Rollout time to SCO+1 compared to SCO+5 by removing redundant processes and streamlining approvals

Increased Profit drivers visibility vs. a general margin view by developing a KPI Dashboard for focussing on critical profit pools like Software & Services

Enhanced Segment wise Annual Plan Accuracy from +/- (11%) to +/- (7%) by developing a productivity & seasonality based bottoms up model.

Senior Financial Analyst ? Mar?12 ? Feb?13, EMEA CSME -Dell Intl. Hyd, India

Promoted as senior Finance Analyst to Support senior leadership on initiatives to increase revenue, reduce expenses and mitigate risks by developing ROI?s and other financial models.

Support Finance Controller and senior sales management team for EMEA CSME Region (13 Countries)

Served as finance point person for department heads, reviewed financial results & OPEX

Support the forecasting, reporting & pricing processes for the Business Unit.

Involved in a broad variety of Daily/Weekly MIS and Profitability analysis.

Perform financial analysis for decision-making process with focus on growth/profit/liquidity

Month-end closing activities including revenue recognition validations, and cost accrual analysis.

Working closely with cross functions such as marketing/product/supply chain/sales ops

Analyse territory coverage, productivity and pipeline for identifying sales opportunities.

Improved Small Business Enterprise Mix to 32% vs. an average performance of 29% by Launching SB+ Project, where enterprise leads were routed only to skilled queues.

Financial Analyst ? Feb?09 ? Feb?12, EMEA CSB -Dell Intl. Hyd, India

MGMT. INFORMATION SYSTEM & BUSINESS MGMT. SYSTEM (MIS & BMS)- EMEA SMALL BUSINESS

Conceptualize, design and implement MIS reports as required by the management

Work with Business to develop solutions by using variance & trend analysis, sensitivity scenario & CBA.

Responsible for Preparation & maintenance of the MIS Reports on Daily, Weekly, & Monthly metrics

Support Multiple Region?s for month end close activities with detailed analytics & executive presentations

Manage the Weekly BMS, by providing a precise business outlook to leadership by interacting with Sales

Improved Business Outlook accuracy from 90% to 97% by designing segment level, pipeline & productivity based model.

Developed Daily Consolidated Segment & LOB wise MIS reporting for EMEA VP & FD, compared to multiple LOB reports by liaising with multiple departments & automating data refreshes

Planned and Delivered training on functions and features of excel.

PRICING - EMEA SMALL BUSINESS

Handled bid approval requests in adherence with bid pricing policies defined by Segment Finance

Worked with Sales to Set pricing strategies for key accounts & evaluate pricing proposals

Evaluate credit / special terms requests to minimize bad debt risk (Try & Buy /Seed Unit)

Focused on evaluating approval requests on DAM Tool which involved decision making by reviewing Quotes sent by the sales & ensuring that the pricing recommendations are in line with the financial goals.

Align with various sales channels and finance teams to minimize channel pricing conflict.

Worked with marketing to consolidate pricing proposals & analyze product bundle?s for financial impact

Implemented Project for Reducing DAM Volume by 40% through limited empowerment to sales managers.

SALES COMMISSION PAYOUT ? UKI SMALL BUSINESS

Owner of SCP process for UKI Region. Calculating variable pay-out for sales departments in compliance with SCP policies, and data analysis responsibilities (maintaining databases and running various reports)

Focus on controllership by performing regular sanity check; retain needed backup documents & implement SCP plans, Policy and crediting rules. Flag any deviation to management as appropriate.

Maintain all parameters updated in the reporting tools, including targets, guarantees, draws, SRID, headcount movements. Communicate with various departments like Payroll and Sales.

Effectively interact with Accounting (accruals), Payroll, FP&A and Channel Controllers (analysis & review of individual achievements); provide them with accurate and timely information

Interact with Sales population & resolve majority of questions and potential conflicts regarding SCP;

Improved SCP communication time from SCO+7 to SCO+3 by moving SCP calculation & communication from manual excel to automated tool by mapping entire set up of SCP on COINS tool,

Senior Sales Support Analyst (Sales Ops) ?Jan?08 to Jan?09, UKI SB Sales -Dell Intl. Hyd, India

Provided analytical support to UKI SMB Segment. Maintained, Analysed, Interpreted and reported data.

Developed various statistical analyses and reports by collecting, mining and reporting data.

Analysis of business data, providing assessments of trends, identifying and explaining variances from goal

Maintained databases and updates as needed & Created/Distributed routine and ad-hoc reports

Played a key role in improving EMEA wide (13 Countries) NPS by 3% by Designing and Implementing Customer Experience Dashboard for key metrics like (C-Sat, MWDR, Cancellations)

Increased Compliance visibility by developing reporting for key Metrics like P2P & Cancellation

Improved Performance visibility for sales by publishing Weekly performance vs. Forecast dashboards compared to the standard monthly reports by simplifying data connections & phasing targets.

Sr. Sales Support Associate (Sales Ops)?Dec?05 to Dec?07, UKI SB Sales -Dell Intl. Hyd, India

Drive process improvements and facilitate sales with product & process information

Influence sales Behaviours for better CE and reduce COD by conducting Trainings, meetings & 1x1.

Act as Primary Interface between Sales and various other departments like Logistics, Manufacturing facility, Customer Care, Tech Support, Finance and Order Management.

Single Point of contact for Quality issues for more than 200 People in 2 Sites (Hyderabad & Gurgaon)

Created a Platform for cross functional discussion between multiple departments like Technical Support/Sales/Logistics/Collections for Customer Issue Resolution

Improved VM/OOO Compliance from 90% to 100% by publishing regular compliance reports & conducted awareness trainings, and hence improving overall C-Sat Scores.

Published Newsletter?s for highlighting Customer Appreciations & provide process knowledge inputs for creating C-Sat and Quality awareness.

Reduced MWDR rate from 2% to 1.2% & saved $ loss by educating sales on getting order right first time and by educating customer?s on Lead Time?s and also by driving P2P attach rate.

Customer Support Associate ?Mar?04 to Nov?05, UKI Customer Care -Dell Intl. Hyd, India

Interact with Dell Customers for Issue Resolution and maintain the highest level of CE within the SLA.

Keep a record of the customer interaction and issue resolution details

Liaise with Sales/Factory/Logistics for Order Delivery and Order Specification related issues.

Achieved C-Sat scores of more than 80% vs. a target of 75%by providing on call resolution.

Improved AHT Time to 5 Min vs. a target of 6 Min through simplified call logging.

Supported New Hires Ramp UP & Process Documentation for Training

Education & Technical Skills

MBA Finance (Distance) from Sikkim Manipal University ? 2011

Expertise in MS Excel, PowerPoint, Access & Knowledge of SQL Server, SharePoint, Anaplan & Hyperion.

Six Sigma Training & IFRS Training

Reference available on request

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