Sales Marketing

Sarah Shafer

*** ****** ***

Philadelphia, Pa 19128

tel 610-***-**** email: *********@*****.***

Education

Temple University, Philadelphia, PA–Bachelor of Arts in Journalism, Minor in Marketing: May

2010

• Proofreader for Temple Times, 2008-2010

AWARDS

• University Honors for high GPA, Temple University, 2008, 2009, 2010

Skills

Adobe Creative Suite (InDesign, Photoshop, DreamWeaver, and Acrobat)•Microsoft Office (Excel,Word,

Powerpoint, Outlook)• HTML-KIT• Google Analytics and AdWords• SEO• Various administrative

reporting software such as Gelco and Concur•PC and Mac platforms

Experience

Web Editor/ Copywriter, Bare Feet Shoes, Philadelphia, PA December 2012 – present

• Built an e-mail marketing campaign for client and drove sales up 35%

• Manage and maintain voice for entire brand presence on e-commerce site, social media platforms,

fashion blog, and more

• Increase customer engagement by 45% on social media sites by posting new arrivals, outfitting

ideas, and style inspiration

• Garner email newsletter click-throughs by using fresh email concepts, attention-grabbing subject

lines, and effective HTML coding and deliverability

Smile Krafter's, Marketing Assistant, Allentown, PA May 2010-December 2012

• Developed a plan for promoting and advertising a product

• Collaborated with sales team, directors, and other marketing team to issue proposals

• Data entry and mailings to customers

Philadelphia Neighborhoods, Editorial Assistant, Philadelphia, Pa January 2009-May 2010

• Research content, proofread, and edit copy for online website.

• Assist senior editors with planning, development and marketing ideas

Interests

Literature (Chuck Klosterman, Charles Bukowski, David Eggers)• Word games • Blogs (The Hairpin,

Serious Eats, Eat.Sleep.Wear.) • Music (Mumford and Sons, MyMorning Jacket, The Black Keys)

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