Manager Sales

Simone Quartarone ** Hopkinson Crescent, Ajax, ON

Cell #: 905-***-****

EMPLOYMENT HISTORY

January 2005 to Specnet Ad Sales Brampton, ON

February 2014 Account Manager

• Purchase and negotiate television commercial airtime for various clients.

• Simplify the process for Canadian based advertisers interested in local spot cable.

• Working daily with Canadian advertising agencies and negotiating the best possible rates for

various television campaigns.

• Provide research results, costs, ratings and various other requests.

• Oversee all administrative duties such as credit application, trafficking of commercial material,

makegoods and monthly review of billing.

• On-going campaign maintenance

June 2001 to Mindshare Canada Toronto, ON

July 2004 Media Supervisor

• Keeping the client informed on market place trends and seeking out broadcast opportunities

which may prove advantageous to their business

• Responsible for the management and development of two Broadcast Negotiators and a Media

Coordinator.

• Direct Buying Responsibilities – 2 brands – Canadian spot markets plus US and Canada cable

networks. In addition responsible for the quality control of the Broadcast Negotiators (US spot

markets).

• Campaign Optimization – directly responsible for my groups efforts in the following categories:

Direct Response Television rate optimization by buying period.

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Investigating and recommendation of new station tests and revised market buying

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strategies.

Tracking Report Review – monitoring metric such as spot clearance, inquiry volumes and

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CPI and putting forth recommendations on how buys can be optimized when results are

considered in relation to weekly sales and new members.

• Review and recommendation (where appropriate to client business) of broadcast media

opportunities.

Administration:

• Responsible for ensuring that Clients’ broadcast traffic process runs smoothly.

• Coordination of weekly DRTV Tracking meeting with client (including formatting and pre-

analysis of report by group) and preparation of go-forward recommendations.

• DDS Maintenance – responsible for ensuring that my group keeps the clients estimates in DDS

current and discrepancies are cleared within the client contractual window.

• Oversee management of monthly “pre-pay” and regular billing requirements with Account

manager.

• On-going plan updates for use in weekly spending “variance report”.

January 31, 2000 to Columbia House Scarborough, ON

June 2000 Manager, Media Planning

• Direct involvement with the implementation of marketing strategies in Print media as well as

New Member Acquisition programs.

• Planning Print media for Insertions into publications, Newspapers & Co-op advertising for the

Music Club, Video Club and Video Library Program.

April 1999 to Genesis Media Toronto, ON

January 2000 Buying Manager

• Purchasing and negotiating of all Direct Response media

• Analysis and maintenance of all Direct Response campaigns

• Assisted in developing strategic media plans for all Direct Response clients

• Built and maintained excellent client relationship with all Direct Response clients

• Oversee the weekly trafficking

• Successfully managed a Direct Response Assistant Buyer

• Effectively investigated all new opportunities and keeping abreast of new developments relating

to Direct Response Media

March 1998 to 20/20 Direct Toronto, ON

April 1999 Media Supervisor

1. Median Planning and budgeting

2. Media buying for all multi-media (infomercial and short form)

3. Scheduling, affidavits, monitoring results

4. Per Inquiry reports

5. Preparation of disbursement for invoice payments

6. Liaise with telemarketing centers

7. Traffic/scheduling/tape distribution

8. Acquiring telecaster approval numbers

November 1982 to Quality Music &Video/Special Products Scarborough,

ON

1997 Media Manager

• Responsible for setting and executing media budgets

• Responsible for the development of media plans and schedules for all retail campaigns

• Approval of all Radio and Television airtime purchased

• Responsible for the monitoring and analyzing of per inquiry buys and selective buys purchased

(post buys) – measuring gross rating points and cost per points

• Responsible for making product adjustments within a campaign according to sales performance

• Responsible for the preparation of all per inquiry sales reports for Radio and Television stations

on a national bases.

• Approval of disbursements and payment of invoices for all Radio and Television stations.

EDUCATIONAL BACKGROUND

College: SENECAL COLLEGE OF APPLIED ARTS AND TECHNOLOGY

(1982-1985) Business Administration/Marketing Studies Diploma

(1980-1982) SENECA COLLEGE OF APPLIED ARTS AND TECHNOLOGY

General Business Diploma

High School Cardinal Newman Catholic High School

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