Marketing

Charles H. Davis

Woodland Hills, CA ***** P: 818-***-****

E: **********@*****.***

Portfolio: http://bit.ly/1jsLvPv

Brand Copywriter/Strategist

Core Skill Areas:

. Digital/Offline Strategic Branding

. SEO

. SEM

. CRM

. Social Media

. Blogging

. Mobile

. e-Commerce

Professional Achievements:

. Toyota - Created sustaining brand (entering its eighth year) and

supportive microsites, trade and career fair promotions driving

over 1,000 specialty-skilled engineering applicants through the

pipeline per year

. U.S. Cellular - Developed six-year brand and corresponding career

site, print and collateral messaging providing "living brand"

talking points for an army of recruiters and 10,000 brand

ambassadors

. Microsoft - Developed unique online game discovery that produced a

global brand for 13,000 member Server & Tools unit

. Warner Bros. - Created and oversaw the deployment of box office

leading global campaigns for over 60 films worldwide including

"Arthur" and "Excalibur"

. Orion Pictures International - Created and executed lead-generating

campaigns contributing to over $700 million dollars in pre-sale

distribution financing

. The Saul Zaentz Company - Developed and executed specialized trade

campaign for "Amadeus" to deeply penetrate voter consciousness

leading to 8 Academy Awards

Awards:

. U.S. and International Clios

. Houston One Show

. Society of Illustrators

. C.A. Magazine

. Art Direction

. Hollywood Key Art Awards

. CEA

. American Design

. SIAA

. EMA

. ERE

. HMA

Employment Highlights:

2013-Present

CDMKTG - a branding company, Los Angeles

Brand Copywriter/Strategist

Concept and execution of brand identities and holistic strategies that

create customer advocacy between target audiences and Fortune 500, 200

and 100 organizations.

2000 - 2012

McCann Worldgroup/NAS Recruitment Communications, Los Angeles

Senior Creative Strategist

Pivotal creative team leader in the acquisition of new business,

development/deployment of award-winning emotive branding + content and

the execution of multi-platform, cross-channel strategic marketing for

marquee clients

1998-2000

5300/Marketing Consultancy, Los Angeles, California

Lead Consultant

Market analysis, strategic planning and creative campaigns (including

product and alliance marketing) for national and multinational companies.

Additional Experience:

Davis & Grimaldi Advertising, Hollywood, California

Partner/Co-Creative Director

Creative concept, content and strategy engine behind successful B2B and

B2C marketing campaigns in the following sectors:

. Financial

. Insurance

. Home video

. Interactive

. Publishing

. Retail

. Healthcare

. Theatrical motion pictures

Education:

University of Texas at Austin, B.A. Journalism/Advertising

School of Visual Arts, New York City

The New School, New York City

American Film Institute (Writing for Sitcoms), Los Angeles

Learning Tree University (Web Development), Los Angeles

Continuing - Participation in seminars/webinars re: innovative online

technologies

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