Sales Representative

Nick T. Serrao

***** *** ******* ****** ******** Valley, CA 92708

714-***-**** email ********@*****.***

SUMMARY

Sales Professional experienced with Prospecting for new business, Territory Management, and selling to Retailers

and Distributors.

DOGTRA COMPANY- Torrance, CA

National Sales Manager February 2011 - Present

• Responsible for sales of electronic dog collars throughout the United States.

• Responsible for double digit increases in sales for 2011 and 2012.

• Acquired large new accounts; Academy Sports, Petco, Dr’s Foster & Smith etc...

• Management of existing accounts and distributors: Bass Pro, Cabela’s, Gander Mountain etc...

• Manage independent rep agencies.

• Responsible for calling on smaller independent accounts: Sporting Goods, hunting, and pet stores.

• Responsible for selling to K9 police agencies, Military and the Pentagon.

TRACTEL COMPANY – Baldwin Park, CA May 2007 – April 2010

Western District Sales Manager

• Responsible for coordinating sales efforts within the Western United States.

• Selling building material, handling products, hoists, jacks, and measurement tools to rigging and

industrial distributors.

• Manage independent reps in territory with direct reports.

DIMPLEX – North America -manufacturer of electric fireplaces April 2006 – February 2007

Territory Manager

• Implemented an existing dealer network strategy to gain maximum market penetration.

• Aggressively recruited and established hearth dealer accounts.

• Implemented all sales strategies and programs.

POLARIS POOL SYSTEMS - Vista, CA April 2004 – February 2006

Sales Representative

• Responsible for sales of pool cleaners, salt systems and automation systems to pool distributors, builders

and retailers in Orange County, San Bernardino and Riverside Counties.

• #1 in Greatest Percentage Distribution Growth for 2005.

• #1 for Greatest Distribution Dollar Increase for 2005.

SCOTT’S COMPANY - Marysville, OH Sept 1999 - April 2004

Sales Merchandising Manager

• Responsible for sales of home garden products to major (Lowe’s and Home Depot) home improvement

centers in Orange County, CA

• Product line included: Ortho, Miracle-Gro, Roundup, and specialty brand products

• Supervised, hired, & trained Merchandisers

• #1 in Sales (out of 12 reps) in the Region (at 120% of objective), 2000

• Increased sales 26% in newly acquired territory for 2002

EDUCATION

California State University Fullerton - Bachelor of Arts

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