Marketing Sales
Resume:
SHRADHA KHANDELWAL
*******************@*****.***
EDUCATION
**** *** ** ******** ********** Praxis Business School, Kolkata 5.56/8
**** *** *. *. ***** Institute Of Management 74.46%
2009 Class XII St. Helen’s School, Howrah (ISCE) 90.25%
2007 Class X St. Helen’s School, Howrah ( ICSE) 77%
WORK EXPERIENCE 3 MONTHS
June-14 to Till Date – ICICI Bank Wealth – Relationship Manager
Responsibilities To achieve numbers by offering different mix of banking and investment products
Learning How to present a product on the table
Achievements Meeting my number to a great extent
INTERNSHIP
April-13 to June-13 (90 Days) - Tata Steel Pvt. Ltd. – Intern at FAMD
• Analyze the ARE-1 submission Process and reduce the process time
Responsibility
• Analyze the Documentation Cycle time and design solutions to reduce it
• Understanding the importance of lead time and ways of reducing it in ARE-1 submission process and
Learning
documentation cycle time
• Reducing the process time and designing the Process for implementing it in the IT system of the company
Achievements
• Reduction in the cycle time and setting cycle time targets for the company
LIVE PROJECTS
• Created design for ad campaign for Cadbury Mishti– a product of Cadbury.
•
ABP PVT. LTD Worked on promotional activities in social media as well as physical stores
• Handled the promotional activities in the sweet shop allotted Balaram &Radharaman Mullick sweet shop
• Declared as the winner for putting up the best In- Store Promotional of the activity.
• A Market Research on Ascertaining the prospect and feasibility of setting up a high end training institute for
Market Research
Economics in Kolkata
study on higher
• Understand the factors considered while selecting a training institute and also the existing players and scope of
education in
success in the current market
economics
PGPBM PROJECTS
• Analyzed the present marketing act ivies of WISEOWL Cafe
Integrated
• Understanding its future prospects and the target segment
Marketing
• Preparing a road map for future activities
Communication
• Designed a set of act ivies covering BTL plan, Social Media Marketing Plan and Consumer Engagement
• Measured Brand Image using Brand Asset Valuator and Zaltmann Metaphor Elicitation Technique
Brand
•
Management on Measured Brand Equity using Colombo Morrison Model, Van Westendorp Price Sensitivity Meter and
‘CADBURY Brand Leveragability Model
DAIRY MILK • Performed Brand Valuation using Inter brand Model
• Prepared the literature review on the stationery portfolio of the company
Developed a
•
brand dossier on Developed questionnaire based on a hypothesis drawn from the Literature Review
•
‘ITC Analyzed the findings of the questionnaire using statistical tools
CLASSMATE’ • Reported the summary of the findings.
P OSITIONS OF RESPONSIBILITIES
• Captain (UJJAINI House) - Elicited Participation from the Members and Motivated them to Excel in the
Praxis
Business Intra B-school Events
School • Chair of Praxis “Young Indian” Net -an initiative of Confederation of Indian Industry
AWARDS AND ACHIEVEMENTS
• Participated in various dance competitions and won a few
• Entrepreneurial activity: - Organized a Food stall during E-Week in Praxis Business School and achieved the
maximum sales
L ANGUAGE KNOWN & OTHER INFORMATION
Hobbies Reading, Dancing, Singing
Languages
English, Hindi, Marwari
known
Contact this candidate