Manager Sales

Paul Jeffrey Hollowell **** Gail Drive. ? Gilbertsville, Pa 19525

610-***-**** ? **************@***.***

Senior-Level Management

Corporate Rental, Asset, Branch, Regional or General Manager

Results-focused, dynamic, and analytical rental industry professional with

experience transforming and revitalizing operations by energizing team

members with a focus on providing exceptional customer satisfaction and

retention. Deliver impressive track record of improving branch and

corporate profit inspiring team focus and synergy. Expertly manage multi-

million-dollar budgets, human resource development, multi-branch locations

and inventory levels by understanding market demand. Maximize customer base

and growth though core business alliance and strategies and by discovering

and capitalizing on new found opportunities. Demonstrate exceptional

leadership, communication, organizational, and problem-solving abilities.

Experience includes material handling, general rental, construction and

emergency generation rentals. Core competencies include:

Human Resource Management and Development ? Investment and Disposition

Strategy ? Sales Initiatives ? Product Mix ? Asset Management ?

Customer Satisfaction ? Policy Development ? Profit Improvement ?

Target Marketing ? Strategic Planning ? Operational Efficiencies ?

Expense Controls ? Incentive Programs ? Forecasting ? Budget Planning

? Inventory Control ? Mentoring

Career History

Toyota Material Handling Northeast, Norristown,

Pa June 2013 to Current

Rental and Used Equipment Manager for three branch Toyota forklift

dealership serving the greater Philadelphia, Delaware and Maryland markets.

Increased rental volumes 45% over previous year's and have sourced multiple

used equipment offerings resulting in increased sales of 50%. First quarter

used volume 75% over plan and 89% profit improvement. These results are due

to continual sourcing of desirable equipment, understanding market demand

and pricing with new relationship within the wholesale market. Synergized

with Branch and Service Managers to improve branch rental operations and

have assisted in the success of our Capital and Customer Service

Representatives. Growing fleet offerings to meet untapped market demand.

H.O. Penn Machinery, Holtsville, New

York May 2011 to

June 2013

Power Division Rental Manager for five branch Caterpillar dealership in New

York and Connecticut regions. Offerings included generators rentals ranging

from 20 kW to 2000kW, temperature control and industrial compressors.

Responsibilities include directing, evaluating and supervising Technicians,

Sales Representatives and Rental Coordinators. Modified product offerings,

market approach and overall operations to meet untapped market demand.

Results include a 96% increase in overall rental volume during my first

year and overall profit volume improvement of 43.7% after 18 months.

Department recognized during the Caterpillar National Rental Convention in

Nashville, Tennessee in March 2013 for distinguished service to our

community during Hurricane Sandy. Left position due to family reasons and

the opportunity to relocate back to my home in Gilbertsville, Pa.

Modern Group, Bristol, Pennsylvania 1996-2001, 2003-2011

Distributor of construction and material handling equipment (Hyster) in Mid-

Atlantic region serving Pennsylvania, New Jersey, Delaware and Maryland.

Services included new sales, service, parts and rentals. Employed 650

people during peak in 2006 with overall volume of $190 prior to the

elimination of the construction rental division in 2011. Renamed Modern

Group Ltd. in 2009 after merging divisions due to economic decline and

corporate downsizing.

Vice President of Rental Operations; July 2009-January 2011

Assigned to position after corporate restructuring and successfully

managing the Hyster forklift rental division for ten years as Director of

Rentals and Rental Manager. Responsible for managing rental operations for

fifteen repositioned branch locations with a rental fleet consisting of

2200 key assets (3500+ overall) with original equipment value of $70M+

consisting of $23M in Hyster forklift assets and $50M+ of construction

assets.

o Developed and generated asset yield performance indicators showing poorly

executed construction equipment leases and trade packages, non-

centralized purchase strategy, poor equipment mix, lack of disposition

strategy, deficient sales coverage, and lack of market forecasting and

trends.

o Promoted operational efficiencies resulting in immediate expense

reductions of $350,000.

o Developed sales initiatives resulting in increased same year performance

including Preferred Renter Program, Target Account Recovery Program,

Rental Coordinator Spiff and new coverage strategies.

o As a result of the failing economy and unrecoverable losses in the

construction division, Senior Management executed a disposition action

plan. This resulted in the sale of $45M of underwater leased construction

assets and $10M+ of owned assets. This plan resulted in Modern's exit

from the construction rental business resulting in 200+ layoffs over time

and the elimination of my position.

Director of Rental Operations and Rental Manager; April 1996-June 2001,

July 2004-July 2009

Successfully integrated forklift rental operations of Modern Handling

Equipment Co. of Pa and Modern Handling of NJ into an eleven branch market

share leader in Hyster forklift rentals. Increased fleet offerings to over

1000 units with a value of $23M to a diverse clientele including

stevedoring, pharmaceutical, warehousing, construction, agriculture, green

initiatives and manufacturing.

o Directed and synergized Rental Coordinators, Capital Sales and

Aftermarket Reps efforts to increase revenue 65% to $6.8M and profit 55%

to $1.7M or a net profit of 29.6% from April 1996 to 2001.

o Re-established department as dominant material handling supplier in tri-

state area from July 2004 to November 2008 driving a company record gross

profit of $7,024,555 with a net profit of over $2.3M (32.6%) three years

in a row for a net increase of 35.3% from 2001 levels. Full P&L

responsibilities

o Reduced maintenance costs to 17% of rental revenue from the former 23%.

o Awarded Al McCully Award in 2000 and 2006 as Modern Group's Manager of

the Year.

Fleet Manager/Light Equipment Sales Manger; Modern Equipment Sales and

Rental; Aug 2003-July 2004

As Fleet Manager successfully managed and perfected equipment mix on $35M

of construction rental inventory by developing analytical data. Light

Equipment Sales Manager; Increased sales 20%+ by promoting territory

coverage through sales call discipline using internal and external data.

YALE LIFT TRUCKS OF FLORIDA, TAMPA, FLORIDA. Aug 2002 to Aug 2003

Territory Sales Manager: Developed client based and sold complete line of

Yale Lift trucks and residual allied equipment lines. Salesman of the Month

award for December 2002 with 40% ITA market share.

RENTAL SERVICE CORPORATION, NAPLES, FLORIDA 2001-2002

Directed daily operations and accounted for P&L performance. Coordinated

efficient system of scheduling to maintain delivery timeline, ensure

productivity, and maximize customer satisfaction. Acquired and coached

talented team to build cohesive organization capable of attaining corporate

objectives. Left due to pending corporate restructuring and branch closure.

TAYLOR RENTAL CORPORATION, SUNRISE, FLORIDA 1986-1996

Supplier of light construction, homeowners, special event and retail rental

products to a five branch region in the Ft. Lauderdale area. Supervised a

staff of 50 full-time employees with $4.5M in rental volume.

Area Manager/Branch Manager

Perfected equipment mix resulting in increased utilization. Implemented

operational procedures and territory coverage models that increased rental

volume 45% during my tenure as Area Manager. Managed financial

transactions, human resources, marketing and credit.

SILVERMAN'S, SOLON, OHIO 1980-1985

PAINT DEPARTMENT MANAGER responsible for all facets of product display,

customer service and ordering inventory from outside vendors. Worked and

attended college full-time simultaneously.

Academic Credentials & seminars

Bachelor of Science in Marketing: Dyke College, Cleveland, Ohio

Associate in Arts: Cuyahoga Community College, Warrensville Heights, Ohio

o MHEDA-Rental & Used Equipment Management Conference, Growing the Rental

Business (presenter)

o MHEDA-Net facilitator (Rental Operations),AED Foundation-Three Steps to

Better Rental Practices

o Participated in multiple Caterpillar operational training programs.

Participated in Caterpillars Flagship Program up to the time of my

departure.

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