Sales Marketing

Skills Summary Career Highlights

Strategic marketing & communications Generated more than $12M in revenue through

planning, including concept and proposal development, email marketing

implementation campaigns and customer sales incentives

Web content development Led a customer sales incentive project,

Internal communications and employee which yielded more than $2.3M in revenue

engagement Initiated an internal communications

Proposal & presentation development campaign, which included intranet

Brand management development, employee training and

Web & print content development engagement

Social media, blogs, SEO & SEM strategy Raised $850,000 following Hurricane Katrina

animal rescue and recovery efforts

Staff and department management

Skills

Software: Microsoft Office Suite, Adobe Creative Suite, Microsoft SharePoint,

Lotus Notes, Convio Nonprofit Technology, Blackbaud Fundraising Software, Nexsure

Insurance Agency Management System, Avid and iMix Video Editing Systems,

Salesforce.com

Web/Multimedia: HTML, CSS, SEO & SEM, CMS (Microsoft Dynamics, Joomla, WordPress,

Drupal), social media platforms

Writing & Editing: Associated Press and Chicago Manual of Style

Additional skills: Social media, email marketing, mobile marketing, SEO & SEM,

integrated direct mail and print collateral with social and online marketing,

website content & development, blogs, Google Plus, Google Analytics

Professional Experience

Marketing Communications Consultant, June 2011 - present

Aquent/Vitamin T (Client: Reef Oil & Gas Companies; February 2014 - April 2014) :

Marketing communications oversight, which includes development of marketing

communications plan and corporate branding standards, employee engagement

initiatives, website redesign, department-wide SOP implementation, vendor and PR

relations, presentations, brochures and prospectuses

All Aboard Benefits (January 2013 - November 2013): Website content development,

SEO/SEM key phrasing and terminology implementation and tracking, client and

prospect letter and email template design

Olympic Services (ongoing): Website redesign, SEO/SEM strategy and implementation,

social media profile development, and marketing strategy planning

World Education Services (ongoing): Website and email content development, email

marketing campaigns, and marketing collateral design

Communications Consultant, January 2010 - May 2011

Mohawk Industries, Inc./Dal-Tile - Dallas, Texas

Developed and managed customer and employee communication initiatives including

concept development, planning, strategy and execution of internal and external

communications collateral.

Contributions:

External communications and marketing strategy

Program execution for the Dal-Tile Industry Challenge, a customer sales incentive

program, which generated $2.3 million in additional revenue with customer

participation at 76%, well above industry standards

Planning and strategy with senior executive team

Concept and brand development

Management of customer sales incentive program

Technology team and vendor liaison

Internal Communications & Employee Relations Management

Redesigned Intranet for Dal-Tile HR

Revamped company's training & development communications to employees through

improved graphic design and incorporating engaging copy

Corporate Communications Manager, March 2006 - November 2009

Roach Howard Smith & Barton - Dallas, Texas

Led all internal and external marketing and communications activities including

strategic planning and implementation, proposal and presentation development,

online content development, public relations and client communications.

Contributions:

External communications, marketing and rebranding strategy

Coordinated with senior staff to develop and execute agency communications plan

supported by PR, marketing, branding, events, sponsorship and sales

Drove and managed an annual budget of $1M for advertising and public relations

activities including press releases, byline articles, white papers, ad content and

design, and key corporate messages

Maintained a key, high-visibility role in company's ongoing branding effort,

including a website redesign, corporate nomenclature and position development on

key industry issues

Generated more than $950,000 in premiums through proposal development and RFP

responses

Maintained and improved company online presence, including SEO and social media

activities, as well as administration and updating agency website and intranet

Internal Communications & Employee Relations Management

Resolved agency-wide communication issue by creating and maintaining company

Intranet

Created library/database of marketing & sales materials (proposals, RFP responses

and brochures)

Development Manager, January 2003 - February 2006

SPCA of Texas - Dallas, Texas

Managed all agency development activities, including strategic planning, donor

relations, proposal development, special events and capital campaigns.

Contributions:

Supervised a staff of 8 employees

Developed grant proposals, coordinated special events/fundraisers and oversaw

sponsorship and donation programs, all of which generated more than $6,000,000 in

agency revenue

Actively participated in animal rescue and recovery efforts following Hurricane

Katrina, then coordinated an email fundraising campaign in support of these

efforts, which yielded more than $850,000

Generated $150,000+ through the design, writing and coordination of a year-end

donor mailing campaign

Grants & Communications Coordinator, January 2001 - January 2003

YWCA of Metropolitan Dallas - Dallas, Texas

Responsible for all aspects of grant proposal development, including research of

foundations and corporate donors, matching the YWCA's needs to donor's interests,

proposal writing, communication with donors, and tracking the status of grant

proposals, website content development and marketing and communications collateral

development.

Contributions:

Yielded nearly $3,000,000 in agency revenue through the development and

coordination of grant proposals

Developed and maintained foundation/grant tracking system

Education

Bachelor of Arts Degree: Liberal Arts . The University of Texas at Austin -

Austin, Texas

Major: English . Minor: Humanities . Sigma Tau Delta English Honor Society

Member

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3512 Mayhew Drive Dallas, Texas 75228 Cell: 214-***-****

***********@*****.*** http://stephanieleslie.jobrary.com/

3512 Mayhew Drive Dallas, Texas 7-214-***-****

***********@*****.*** http://stephanieleslie.jobrary.com/

3512 Mayhew Drive Dallas, Texas 75228 Cell: 214-***-****

***********@*****.*** http://stephanieleslie.jobrary.com/

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