Sales, Marketing, Business Development, Regional Management

SAMEER S. GOKHALE

+91-932******* Email: *************@*****.***

*, ******* ****** *.*.S., Sector No. 2, Charkop, Kandivali (West), Mumbai-

67

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PROFESSIONAL PROFILE

Dynamic, results-driven individual with diverse, progressive experience of

around 20 years in the Industrial marketing which includes a rich exposure

to handling Industrial Business Operations. He has exemplary qualifications

and has had hands-on in CRM. An analytical thinker with strategic planning

skills, capable of developing innovative approaches for driving business

profitability in a senior management role. Has established a proven track

record for creating a wide and lucrative network of customers, channel

partners and agents that greatly enhance the inflow of revenue. Conversant

with FoxPro, C++ and operating knowledge of SAP, MS Office, Excel and

PowerPoint, he has the right interpersonal skills to forge healthy business

relationships with Corporate, Government Organizations, Industries and

Contractors. An active member of the Indian Institute of Materials

Management. A motivating leader with demonstrated capacity to build high-

performing cross-functional teams. Effective and articulate communicator

with ability to establish rapport with people at all levels.

CAREER SUMMARY

Since Jun'09 Biecco Lawrie Ltd., Mumbai, Maharashtra

Regional Manager- Marketing

< Conduct strategic planning for the region using customer/team feedback,

market trends, analysis of product portfolio and Key accounts for

consistent business inflow and evaluating strategies for pricing & supply

terms.

< Achieved a target of 10.14 crore against the set 12 crore, with

achievement of 84% for Panels and 77% for Spares and a Gross Margin of

30% average earned against above business.

< Achieved a sales turnover 12%, 57% and 200% higher than Eastern, Northern

and Southern Regions respectively.

< Awarded for Best Presentation on Market analysis and Strategy planning.

< Spearhead entire gamut of Regional Operations, with keen focus on product

sale, market research and market analysis.

< Actively involved in Court Case matters including representation on

behalf, of the company.

< Qualifications and exposure to finance ensure deft supervision of all

administrative activities, costing, budgeting and strategic pricing,

policy execution, monetary control & cost reduction/ austerity measures

among other financial activities, servicing support, legal or

administrative issues etc.

< Deft at providing support for Procurement and Product Inspection at

Vendors site for TPI Jobs.

< Believes in building relationships with Key Accounts and team alike for

mutual growth in business on long term basis.

< Ably support team on revenue generating activities such as technical

presentations, consultant approvals, project tracking, customer tapping,

negotiations, material supply, payment collection. Tracking the entire

process till the closure of the file.

< Achieved highest sales turnover coupled with optimum revenues, ensuring a

minimum gross margin of 30% p.a. against the turnover.

< Initiated additional business fields such as retrofitting the old product

with latest version, servicing and AMC by convincing the Management to

focus on such service sector jobs, where the organisation can make big

profits with minimum investments.

< Mobilized Third Party Inspection division which works on through a

private Firm which was a big plus for the organisation as normally such

tasks are given only to Government companies.

< Developed new business of Turn Key Electrical contracts for specific

product and customers via a JV with suitable SME, with procurement and

execution in vendor's scope and Techno-commercial matters in BLL scope.

< Initiated business development activity in Western Region for servicing /

complete overhauling of Rotating Machines of 1500 HP & above, which

ensures secured bottom line.

Nov'06 to Jun'09 Ravin Cables Ltd., Mumbai, Maharashtra

Deputy Manager Marketing- Regional Head

< Liaised with the decision makers for product presentation and

negotiations

< Developing Key Accounts and developed Dealer / Agents Network, supporting

them with planning for order and pricing strategy apart from marketing

activities and R&R activities.

< Analyzed and implemented effective MIS for inputs to Management and Team

for trend analysis and strategical decisions.

< Accountable for sales target, developed a substantial business base and

seven Key customers. Initiated and executed a Conference and Factory

visit of around 50 consultants (CEEAMA) for major project approvals.

Nov'04 to Oct'06 Finolex Cables Ltd. Mumbai, Maharashtra

Assistant Manager- Marketing,

< Supported the team by initiating in sales promotion activities gaining

Brand approval from Electrical Consultants, Architects & other

authorities.

< Actively executed Sales promotion scheme for Retailers, enhancing brand

awareness and retailers approach.

< Built rapport, enhanced the vision & put in efforts to shift the paradigm

towards approach of business of distributors and thus established long

term win-win relationships with four Channel Partners and appointed total

7 partners.

< Key Customer Development for Consistent order inflow, to ensure secured

bottom line. Achieved one of the Highest Turnovers in value and volume

across country for 1 qtr.

< Achieved Target by building relationships with Corporate Houses,

Builders, OEM's & Panel Builders.

< Credited for tapping business prospects and convert them in LRP order to

optimize business revenues.

Oct'01to Nov'04 Havell's India Ltd, Mumbai, Maharashtra

Sales Engineer

< Proved mettle as Team lead for market penetration and business

development for Low Voltage Distribution System (MCB's/ ELCB's/ DB's) and

related products for Western Suburbs (3 main dealers) and South Mumbai.

< Achieved targets through effective prospecting of Builders, Construction

Houses and Contractors among other procurement authorities.

< Created a Brand Awareness and competed with niche brands, achieving

appreciation for exceeding sales and collection target, doubling the

monthly target twice in 2003-04.

< Planned and executed contractors, dealers and consultants meet and

presented a product in CEEAMA annual conference.

< Initiated a concept of "Lead Sharing" and secured understanding with

contractor / consultant for doing business with the company upon award of

project.

Aug'00 to Jan'01 D. J. Malpani Group, Mumbai, Maharashtra

Officer- Materials

< Enhanced productivity through integrated approach and latest techniques;

appreciated for interdepartmental synchronization for optimized results.

< Credited for designing and implementing Item Codification System, Cost

Centers and introducing rate contracts, frozen discount structure and

vendor evaluation techniques to create seamless procurement processes.

< Gain rich exposure to Material Requirement Planning System with modern

approach towards Materials function.

Oct'95 to Apr'00 KSB Pumps Ltd. (Sinner) Nasik,

Maharashtra

Engineer Materials (Group Leader - Indirect Materials and

Capital Items)

Jan'95 to Sep'95 Asian Electronics Ltd, Nasik, Maharashtra

Trainee Engineer - Materials

SCHOLASTICS

1998 Bachelor of Commerce, Yashwantrao Chavan Maharashtra Open University

PROFESSIONAL TRAININGS

1994 Diploma in Electrical Engineering, Government Polytechnic, Nanded,

Maharashtra

2001 Graduate Diploma in Materials Management, Indian Institute of

Materials Management, Bangalore, Karnataka

1999 Bachelor of Engineering, Indian Institute of Industrial Engineering,

Mumbai, Maharashtra - 1st Phase

2001 M.B.A (Marketing), Pune University, AIMBA, Sangamner, Maharashtra

2010 M.B.A (Finance), Pune University, J.D.C. Bytco College, Nashik,

Maharashtra

1997 Central Excise Certificate Course, Nasik Ojhar Chapter of Cost

Accountants.

Pursuing Export Management Course (Diploma), Indian Institute of Export

Management, Bangalore.

IT SKILLS

Conversant with FoxPro, C++ and operating knowledge of SAP, MS Office

including Excel / PowerPoint.

PERSONAL DETAILS

Driving License: MH15 201********, Valid till Jun'2023

Passport Details: L7361436 - Valid till Feb'2024

Interests: Watching TV, Playing Computer Games and Social Work.

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