Exceptional Marketing Leader
Resume:
DANIEL ARROYO
***********@*******.***
Summary: Exceptional marketing professional, with a Fortune 500 company, experienced in marketing
strategy, web content development, campaign strategies and market research. Strategic thinker with the
ability to solve challenging business issues while meeting the demands of the organization and customer.
Tenacious with a proven track record of fostering and developing cross functional and cross
organizational teams to deliver exceptional results to both partners and organization.
Web Marketing Market Research Field Marketing
Campaign Strategy Vendor Management Cross functional team mgmt.
Public Speaking/Presentation Skills Tele Sales/Marketing Partner/Channel Marketing
Professional Experience:
Microsoft Corporation Redmond, WA 2005 – Present
Sr. Marketing Manager, Pipeline Engines, US CMO 2011 - Present
Manage our unmanaged Partner Tele Channel and Event Tele-Registration teams within the US
Subsidiary using our tele sales/marketing capabilities. This includes partner readiness for competency
attainment at the Gold a Silver level, managing a sales book of business for our Cloud Business Desk and
Learning partners, to driving higher utilization of Microsoft products through our Partner Relationship
Marketing (PRM) engine. This also includes driving event registration for our National Technology
Roadmap Series and MEC Events.
• Drove Silver and Gold competency attainment for over 2 years with YoY scorecard at over 100%
of goal.
• Converted the usage of Ready to Go Marketing assets, digital assets, YoY by over 45%.
• Created a framework that gathered partner insights, both anecdotal and quantifiable for every
conversation had with partners. This insight is used by our leadership team to shape overall GTM
partner strategy.
• Help develop CRM dashboard for tracking several outbound tele motions for both to partner and
to customer campaigns.
• Using tele registration capability, drove a $100M pipeline for CAS and CTM customers.
• Reduced bad data rates by 86% saving $100K.
• Engaged with partners to spearhead the App Builder programs to have developers build
applications on our platform that supported both Windows 8, Windows Surface and Windows
Phone 8.
• Drove MAPS Subscription to over 1,600 in 60 days with a conversion rate of 35%.
• Exceeded annual MCC events goal of over 5,000 and set a new registration record in in June with
over 569 event registrations,
• Drove Event registration to over 40 MEC Tertiary and MEC Scaled Events.
Worldwide Strategic Alliance Manager, WW OEM, Microsoft Corporation 2008 - 2010
Manage the strategic relationship with key platform partners. Accounts included, Advance Micro Devices,
NVIDIA and VIA Technologies. Responsibilities included executive engagement, developing design wins
and design in, product roadmap alignment and management of sales pipeline.
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DANIEL ARROYO
***********@*******.***
• Developed business plans for partners that drove the adoption of Microsoft core products on their
solutions that achieved 18+ % growth year over year.
• Designed programs that grew market share for both organizations. These programs grew the Total
Addressable Market by double digits in developed and developing countries.
• Led sales and marketing efforts with partners and internal key stakeholders to reduce escalations
and dramatically improved Customer and Partner Experience by more than 3 points.
• Managed executive engagement of partners on monthly, quarterly and annual bases. These
meetings ensure alignment with both companies’ product roadmaps and strategies.
• Created marketing strategies that aligned partner roadmaps, and products to key Microsoft
product launches, resulting in a 25% increase of PC sales and a 33% increase of Server sales.
Sr. Industry Marketing Manager WWPS, Microsoft Corporation 2005 – 2008
Established the worldwide government and healthcare marketing team for the WW Public Sector
business. This included marketing plans, branding, and Public Sector strategies. These strategies included
the government industry, plus 7 verticals within government and improved our presence as a thought
leader and innovator to government elites worldwide.
• Drove the worldwide adoption of the Government and Health industries key messages and value
propositions, for our Industry Priority Solution Areas.
• Responsible for leading and providing prescriptive guidance to the government and health
industry marketing community that ensured alignment of objectives and the ROI.
• Managed and provided guidance on breadth and depth campaigns for Small and Mid-sized
businesses which increased our share to from 18% to over 30% Year over Year.
• Drove the first Defense Leaders Forum with NATO HQ, and the BBC. This event exceeded all
success metrics, came in well under budget by over $100K.
Intermec Technologies, Everett WA 2001 -2005
Sr. Manager, Global Creative Services, Intermec Technologies
Senior Marketing Manager leading a team of marketing professionals responsible for demand generation
that supported our supply chain business worldwide. Intermec is a Fortune 500 company and the leader in
Automated Identification and Data Collection and the RFID technologies and serves 70% of the Fortune
1000 with business automation solutions.
• Managed and mentored a marketing team with an annual budget of over $3 million that set the
pace for marketing and sales excellence, demand generation, and sales and customer satisfaction.
• Developed demand generation programs that increased our lead acquisition by over 180% from
2001 to 2004.
• Reduced the average cost of leads acquired from $200 to $95 per lead in 12 months. This was
accomplished by building an integrated digital marketing program.
• Drove web programs that increased web presence by over 200% utilized portals and content
syndication sites to “push” our content to decision makers and decision influencers.
• Delivered comprehensive marketing plans that aligned with our strategic goals. Each action item
had measurable Key Performance indicators and improved our ROI by over 10%.
Manager, Marketing Communications, Bidpath Corporation, Seattle, WA 2000 - 2001
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DANIEL ARROYO
***********@*******.***
Lead Marketing Communications Manager responsible for driving the adoption of Bidpath’s on-line
auction software. Increased leads acquisition by over 24% through aggressive demand generation
programs. Drove and Improved presence and brand identity into the B2B auction marketplace.
• Programs managed achieved a 24% response rate through telemarketing activities designed to
introduce auction companies to on-line auction solutions.
• Achieved 10%+, highly qualified leads using both e-marketing and direct marketing programs.
• Improved return on marketing investment for every marketing dollar spent on demand generation.
This was achieved by building a marketing program that leveraged components from each
marketing activity.
Account Supervisor, Babcock & Jenkins, Beaverton, OR 1999 – 2000
Account Supervisor delivering direct marketing solutions to high-tech and traditional brick and mortar
companies. Developed direct marketing strategies that exceeded clients expectations and managed
account team that developed and created integrated marketing programs. These programs generated
qualified leads for each client in excess of 10%.
Education
B.Sc., University of the State of New York
Kellogg School of Marketing – Executive Program
Awards/Achievements
Top Sub Award US FY 13
Windows 8 launch award - 2012
OEM AAA best sub award quarterly - 2012
Share Builder award – MCC 2011
Microsoft Gold Star Award 2007 – Worldwide Public Sector
Sales and Marketing Service Group Readiness award – Nov 2007
Worldwide Public Sector Marketing Excellence Award – December 2006
Certificate of Appreciation Windows Vista Launch Team – Nov 2006
Served in the United States Army
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