Marketing
Resume:
Vivek Prakash Gujar
Degree Specialization: M BA (Marketing & Finance) & B.E. (E&TC)
Address: C.G. Road, Ahemedabad-380006, (GUJ)
Contact Detail: 088********/989*******, v *********.****@*****.***
CAREER OBJECT IVE
A imed to achieve professional as well as personal growth in an IT/Telecom business domain
w ith performing a dynamic role and leveraging gained expertise & technological skills
CURRENT E MPLOYEMENT (2 Years,
28 Months)
KEY FUNCT IONAL RESPONSIB I L I TY AREAs
~Marketing & Communication~
Organization: Elitecore Technologies Pvt. Ltd., Ahmedabad Since May 2012
Designation: Executive Marketing & Communication Business Unit: IT/Telecom Practice
• Enhance the market presence of product through proper communication via website updates, marketing
& product collaterals,defining proper product messaging & positioning strategies, market research, competition
tracking & analysis
• Creating thought leadership for product and solution through proactively participating in carrying out
activities such as Analyst interaction, media relationship and Award submissions.
•
Role & Maintain and increase the overall visibility of respective product/solution by providing inputs and
Responsibilities: information for media releases, website & online presence of product, advertisements, events related activities
• Enabling necessary inputs/information related to product and solution for business development
activities such as Campaign, EDM, etc. and actively contributing in organizing events / workshops and
performing related activities
• Assisting sales / presales / product management teams by providing necessary inputs as per their
requirements
• Preparing whole product marketing & presales kit of Elitecore’s LTE BSS & Packet Core Solution Offerings
along with carrying out each and every marketing activities the Solution, 2014
• Defining LTE Platform pitch/message along with channelizing E2E marketing activities for well positioning of
the product in the market and latest MWC event, 2014
• Certificate of Appreciation for actively organizing and handling end to end activities for Sales Meet 2012 &
MWC 2013
• Elitecore positioned as Niche Players in Gartner’s MQ for IRCM, 2013
• Elitecore featured among top 16 prominent vendors in BSS space by Heavy Reading, 2013
Key Achievements • Elitecore gets officially nominated for TM Forum's Solution Excellence Award (2013)
• Elitecore has won the “most innovative BSS solutions company” award at the 7th NTA ICT World
Communication Award Ceremony, 2013
• Value Creator of the month (May 2013) for effortless contribution which helped Elitecore bag National Telecom
Award, initiating Media Announcements, campaign on BSS Transformation & facilitating analysts interactions
• Certificate of Appreciation for actively organizing and handling end to end activities for Sales Meet 2012 &
MWC 2013
• Preparing whole sales kit and carrying out each and every marketing activities for Crestel Pay TV Billing
Solution, 2012
• Gathered sufficient product understanding and related market knowledge/analysis
• Learnt the processes and approaches that are followed for each and every marketing/business development
activities and aligned myself to execute it in proper manner
Potential Growth
• Taking an ownership of overall marketing & communication activities of product to ensure proper and
Identification
necessary branding/awareness and leads should be created
• Being proactive and specific in communicating and gathering inputs from cross functional teams/seniors
• Team spirit and how to deliver best job under pressure environment and tough timeline
ACADEM ICS
Passing
Qualification Degree Board/University Percentage Division
Year
MBA-TM
Post Graduation 2012 Symbiosis International University 64.22 First
( M&F)
B.E.
Graduation 2009 Sant Gadge Baba Amravati University 58.00 Second
(E&TC)
XI I HSC 2005 Maharashtra State Education Board 62.83 First
X SSC 2003 Maharashtra State Education Board 74.40 First
SUM MER PROJECT (MBA)
Organization: Redington India Ltd., Ahmedabad
Title: IT Benefits to SMBs & Enterprises
• To identify and filter the value added partners selling high end IT & Networking products to SMBs & Enterprises
• To build the relationship with the partners and educate them about the IT products Ncomputing and SonicWall
Key Deliverables/ and their benefits to SMBs & Enterprises
Learning: • To assist the partners in providing technical help to the end customers
• Data Reporting and analysis of the critical issues regarding the performance of these IT products in Ahmedabad
market
RESEARCH PORJECT (MBA)
Title: Location Based Services
Key Learning: • Business and technical aspects of LBS in telecom domain
• Identifying Challenges and opportunities in LBS
• Learning’s from Global success of LBS
• New revenue generating location based services
PROJECTS UNDERTAKEN
Project on Multiple Regression and Time Series Analysis during MBA at SITM
Project on Design of Frequency Response Display Unit Using Two Ports N/W (B.E.)
Seminar on Tracking and Positioning System Using TDOA Technique (B.E.)
T ECHN ICAL PROF IC IENCY
Languages: C, C++
Softwares: MS Office, SPSS, Matlab, MS Visio
Operating Systems: Windows XP/Vista/7
POSIT ION OF RESPONSIB ILTY HE LD
Member of SPARSH committee under Symbiosis In ternational University
(SITM)
Member of Dance Villa club which comes under Events committee (SITM)
Organizing commit tee member of Technical festival in college (B.E.)
Organizing commit tee member of Blood Donation camp in college (B.E.)
Organizing commit tee member of college gathering (B.E.)
SPEC IAL AWARDS/ACH IEVE MENTS
Won first prize in group dance competition held at PUMBA
Won second prize in group dance competition held at ISBM
EXTRA CURR ICU LAR ACT IV I T I ES
Participated in dance competitions
Participated in Blood Donation camp
Participated in a campaign for helping f lood affected and poor people
HOBBY/INTEREST
Dancing
Playing Cricket
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