Senior Public Relations Manager
Resume:
Michal
Julia
Rabinowitz
Malibu
Road-
Malibu,
CA
90265
55
East
9th
Street
Apt
9B-
NYC
10003
(310)
467-
2877
******.**********@*****.***
EXPERIENCE
EILEEN
FISHER
New
York,
NY
Senior
Public
Relations
Manager
January
2014-
Present
Create
press
strategies,
campaigns,
and
media
placement
strategies,
which
include
print,
TV,
and
web.
§
Oversee
social
media
presence
and
voice
for
Facebook,
Instagram,
Twitter,
.
§
Approve
all
celebrity
opportunities
and
partnerships,
external
partnerships
and
collaborations,
as
well
as
charity
requests.
§
Building
relationships
with
key
partners
both
internally
and
externally.
§
Manage
a
team
of
3
internal
Eileen
Fisher
employees
as
well
as
several
external
agencies
in
the
US,
UK,
and
Canada.
§
Responsible
for
the
creation
and
execution
of
the
Eileen
Fisher
local
PR
store
program,
which
is
where
we
craft
regional
press
plans
§
for
local
store
markets,
and
roll
them
out
throughout
the
year,
this
includes
hosting
events
in
each
market
and
traveling
to
regions.
Manage
all
corporate
social
responsibility
press
strategy
and
execution.
§
Share
out
key
information
on
PR
activities
on
a
weekly
basis
to
all
wholesale,
marketing,
and
retail
teams.
§
Responsible
for
the
PR
and
Social
Media
budgets,
this
includes
having
monthly
meetings
with
the
finance
teams,
in
order
to
ensure
§
that
all
press
activities
are
within
budget.
Maintaining
relationships
with
key
media,
editors,
press,
bloggers,
and
influencers
in
all
markets
throughout
the
US.
§
Ermenegildo
Zegna
New
York,
NY
Public
Relations
Manager
March
2012-
January
2014
Coordinated
ready
to
wear
and
accessories
for
national
and
regional
publications
for
Ermenegildo
Zegna,
Z
Zegna,
and
Zegna
Sport.
§
Cultivated
relationships
with
various
media
outlets
to
secure
valued
press
coverage.
§
Traveled
to
Milan
for
men’s
runway
fashion
shows
and
meetings.
§
Worked
with
celebrity
stylists
and
publicists
to
coordinate
VIP
dressing
and
gifting
in
the
U.S.
§
Placed
sample
orders
for
US
collection
based
on
seasonal
trends
and
budget.
§
Oversaw
ordering
and
distribution
of
ready-
to-
wear
press
materials
including
press
kits,
look
books,
and
videos
to
U.S.
press.
§
Compiled
comprehensive
analytical
media
reports
of
editorial
coverage
and
distribute
reports
to
U.S.
and
Milan
marketing
teams
on
§
a
weekly,
monthly,
and
quarterly
basis.
Managed
budgets,
and
invoices
for
the
public
relations
team,
including
advertising
buys.
§
MAJOR-
PR
Los
Angeles,
CA
President
July
2010-
March
2012
Freelance
project
coordinator
in
conjunction
with
MHA
Media.
Projects
included:
•
o Montblanc,
Restoration
Hardware,
Pomellato
Jewelry,
Kimberly
Ovitz,
Martin
Margiela,
Nicole
Miller,
and
Nonoo
Salvatore
Ferragamo
New
York,
NY
Senior
Public
Relations
Coordinator
May
2008-
June
2010
Coordinated
Women’s
and
Men’s
ready-
to-
wear
and
accessories
press
for
photo
shoots
taking
place
in
the
U.S.
§
Facilitated
celebrity
requests
directed
from
the
Milan
office,
and
worked
directly
with
celebrity
stylists
to
maintain
longstanding
§
relationships
with
the
brand.
Traveled
to
Milan
for
women’s
runway
fashion
shows
and
meetings.
§
Worked
closely
with
the
marketing
team
in
Milan
to
develop
a
cohesive
brand
image.
§
Responsible
for
timepiece
and
eyewear
press
in
the
U.S..
§
Coordinated
sharing
of
sample
collection
between
trunk
shows,
events,
and
press
shootings
both
in
the
US
and
abroad.
§
Responsible
for
budgets,
invoices,
expense
reports,
and
travel
for
public
relations
team.
§
Bulgari
New
York,
NY
Public
Relations
Assistant
July
2007-
May
2008
Arranged
consignments
and
carnet
lend
outs
for
publications,
movies,
and
VIP
requests
.
§
Responsible
for
cataloguing
and
overseeing
inventory
of
press
samples
in
the
PR
safe.
§
Worked
closely
with
the
high
value
jewelry
department
to
obtain
pieces
from
worldwide
locations
for
shoots
and
events.
§
Helped
coordinate
spring
accessories
preview
including
overseeing
the
invitations
and
RSVP’s
for
appointments.
§
Collected
press
clippings
from
US
magazines
and
newspapers
for
international
archives
in
Italy.
§
Mailed
out
invitations
and
coordinated
market
appointments
for
Basel
World
2008.
§
EDUCATION
Fashion
Institute
of
Technology
New
York,
NY
A.A.S.
January
2008
(Fashion
Merchandising
Management)
SALES
EXPERIENCE
Longchamp-
Sales
Associate
New
York,
NY
100%
Kids-
Sales
Associate
Cedarhurst,
NY
Infinity-
Sales
Associate
Cedarhurst,
NY
INTERNSHIPS
Gucci-
Public
Relations
Intern
New
York,
NY
September
2006-
July
2007
ACTIVITIES
UJA
Federation
Young
Patrons
2012-
Present,
The
Guardians
of
Los
Angeles
Member
2010-
Present,
Junior
Associate
Member
of
the
MoMa
2010-
Present,
New
York
Public
Library
Young
Lions
Member
2008-
Present,
New
York
Road
Runners
Club
2008-
Present.
INTERESTS
Business,
Fashion,
Surfing,
Snowboarding,
Tennis,
Travel,
Philanthropy,
Yoga,
Pilates
SKILLS
Proficient
in
Word,
Excel,
PowerPoint,
Outlook,
Quickbooks,
AS400,
ACT!,
Cision,
Adobe
Photoshop
for
both
PC
and
Mac
Languages:
Spanish
and
Hebrew
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