Robin A. Mooney
**** ******** *****, *** *** FORT LAUDERDALE, FL 33304
*********@*****.***
www.linkedin.com/in/robinmooney
Senior Manager with over twenty years of progressive experience in sales
development and maximization. Specialize in creating marketing plans and
performing benchmark analysis along with training, product and tool
utilization to develop broker channels while assisting companies, agencies
and independent brokers in growing their business, client base and revenue
streams.
EXPERIENCE:
independent health insurance broker
Self Employed Duxbury, MA
December 2013 -
. Market and sell health insurance products: Medicare
Advantage, Supplements,
Part D, Final Expense, Funeral Trust, Cancer, Group Retiree
Medical, Dental,
Vision and Life and other ancillary products
. Assist clients with customer service and product questions
VICE PRESIDENT SALES AND MARKETING
GarityAdvantage Brokerage Agencies Norwell, MA
October 2007 - December 2013
. Grew and optimized broker and client acquisition metrics by
over 40% during three
of the past four years with increases of 60% in 2013
. Created and implemented national senior market and
territory expansion plans
to increase independent broker channel representation and
sales of Senior
Health Insurance products: Medicare Advantage, Supplements,
Part D, Final
Expense, Funeral Trust, Cancer, Group Retiree Medical,
Dental, Vision and Life
. Provided strategic direction, quantitative and qualitative
analysis and
implementation expertise
. Recruited, trained and directed 800+ independent brokers
and agencies
nationally
. Directly managed ten internal sales and marketing team
members on product
specifics, sales techniques and broker channel management
. Represented Company at national carrier meetings as well as
sales, recruiting
and training meetings
. Routinely created and presented to large groups, recruiting
and training modules
for both face to face and online presentations
. Managed 25 person broker recruiter/inside sales
representative call center:
Created scripts, managed daily projects, set, monitored and
analyzed quota
and production metrics.
. Acted as personal producer enrolling clients in all product
lines
Sales and Marketing Director
Direct Finance Corporation Braintree, MA
September 2004 - June 2007
. Senior Manager in charge of all marketing activities, departments and
personnel involved in sales, marketing and broker channel development
. Analyzed sales statistics to determine growth potential and made
changes as necessary
. Directed department(s) to achieve objectives established in marketing
and sales strategic plan
. Ensured employee compliance with performance goals
. Grew broker, client and revenue base by 75% during tenure
. Managed 5 person broker recruiting call center
LOAN MARKETING SPECIALIST/ORIGINATOR
First Horizon Home Loan Corporation Hingham, MA
November 2002 - May 2004
. Originated loans and developed client base within the market through
the development and execution of a business plan which included the
management of production goals, marketing strategies, relationship
management and sales tactics
LOAN MARKETING SPECIALIST/ORIGINATOR
Washington Mutual, Inc. Hanover, Massachusetts
November 1999 - November 2002
. Took active role in all aspects of residential and commercial mortgage
origination
. Utilized comprehensive knowledge of programs, underwriting and
personnel to move loans quickly through the system
. Developed and implemented strategic marketing plans in order to extend
territory and client referrals while pursuing key client retention.
MANAGER/SALES REPRESENTATIVE
Tom and Sally's Handmade Chocolates Brattleboro, Vermont
November 1989 - July 1999
. Managed the production, wholesale and retail divisions of this
nationally award winning European style gourmet chocolate company now
owned by Hauser Chocolatier of Westerly, RI
. Assisted in new product rollouts: conception, development of product
and packaging, marketing and distribution.
. Represented company at national trade shows.
EDUCATION:
Northeastern University, Boston, MA
BA Political Science
LICENSES:
Health, Accident and Life, Annuity Licenses - Massachusetts, Rhode Island,
Connecticut and Florida
PROFICIENCIES:
Microsoft Office Suite - Expert (Word, Excel, Power Point, Outlook),
Salesforce, Inside
Sales