SEM Consultant

Adam Nelson

** **** ***, ********, ** ***** Phone: 312-***-**** Email: ******@*****.***

Summary

Results oriented professional with proven success in spend analysis and optimization, data mining, project

management, overall process improvement and building relationships with both clients and internal

teams.

Education

B.S., Business Administration, 2006: Northern Michigan University Concentrations: Economics, applied

mathematics and MIS

Qualifications and Skills

Personal: • Microsoft Office

• Strong Interpersonal Skills o Excel (Advanced), Word,

o Positive, well-spoken, excellent team PowerPoint, Access

leader and relationship builder • MS CRM, MS SharePoint

• Excellent analytical and research skills • AdWords and AdCenter Certified

• Outstanding work ethic and organizational • Dart, Marin, Kenshoo and Adobe AdLens

skills • Basic programming skills (VBA, HTML,

SQL)

• SEO strategies, Google Analytics, Blog

writing

Computer/Web:

Employment History Vivaki – Chicago, IL

September 2009 to Present

Independent Contractor/Consultant – 4/14 to Present

• Responsibilities: Providing remote operational support and direction to various internal

departments within the company.

o Managing daily keyword bidding and spend for some of our larger, more complex accounts

o Presenting account teams with recommended optimization strategies via weekly status calls

o Generating full campaign creations from research stage to structure build, keyword and ad

copy development as well as providing recommendations on restructuring existing

campaigns.

Search Operations Manager – 3/12 to 4/14

• Responsibilities: Acted as the single point of contact for multiple agency brands to facilitate

delivery of all elements of search marketing programs.

o Analyzed account performance data, developed various reports highlighting areas for

improving overall efficiency and presented findings along with possible solutions to agency

teams.

o Directed daily work flow of search programs from initiation, to management across

departments and final QA check.

o Internal SharePoint subject matter expert responsible for helping various departments

troubleshoot platform issues.

Search Operations Analyst – 2/11 to 3/12

• Responsibilities: Assisted in all aspects of client requests from project initiation to final quality

assurance before implementation.

o Evaluated ongoing account reports to uncover opportunities for improving overall client

program performance.

o Continually developed best practices and improved departmental processes to gain

efficiencies whenever possible.

Bid Strategist – 9/09 to 2/11

• Responsibilities: Managed keyword bidding and spend on various search engines for a high

volume of accounts in order to optimize their ROI and drive traffic to their website as efficiently as

possible.

o Generated full analysis of data from search engines to determine optimal bid to leverage

individual keywords against goals.

o Helped to coordinate launch of new accounts and all significant changes being made within

program.

• Achievements: Part of a small team that developed the “Vivaki Automation Suite”. This algorithm

has automated a significant portion of keyword bidding/budget management on many types of

search programs, resulting in a 90% improvement in time efficiency.

PolyScience – Niles, IL

August 2007 to July 2009

Regional Account Manager

• Responsibilities: In charge of sales and support for distributors in region encompassing Southeast

Asia and Australia.

o Created, implemented and managed a program designed to increase sales internationally.

o Traveled throughout Asia to give product training to sales and service staff of our various

distributors.

o Worked with planning and production to ensure we could meet customer requirements and

deliver orders on schedule.

• Achievements

o Responsible for $1.1 million in sales revenue in 2008 (over 120% to goal of $900,000)

Auto Glass Specialists – Negaunee, MI

1999 to 2006

Inventory Management, Technician Assistant, Maintenance

• Responsibilities: Managed inventory of glass and other supplies for one of the largest branches in

the company. In addition, set up displays and promotions, assisted technicians with glass

installation, general operational assistance and upkeep of shop and service vehicle fleet.

Other Information

• References available upon request.

• Willing to travel as necessary.

Contact this candidate