Senior Vice President / General Manager, Marketing Executive

JASMIN MANNER

480-***-**** linkedin.com/in/mannerjasmin ******.******@*****.***

MARKETING EXECUTIVE CONSUMER PRODUCTS GLOBAL BRAND MANAGEMENT

Extensive P&L responsibility for international and domestic brands. Proven

track record of delivering market share and profit growth in both mature

and emerging markets. Decisive leader with ability to develop and deploy

business, segment, channel and brand strategies. Recognized for outstanding

results in innovation management and complexity and cost reduction. Ability

to lead and motivate high-performing cross-functional teams, including C-

level interactions. Fluent in German, English, command of French and

Spanish.

P&L Ownership Global Marketing Integrated Marketing

Strategic Planning Innovation Management Beauty Care

Team Leadership Brand Building Complexity Reduction

PROFESSIONAL EXPERIENCE

HENKEL CONSUMER GOODS, INC. (HCG), SCOTTSDALE, AZ

2007 - PRESENT

Formerly Dial Corporation, division of Henkel, a $22B company,

headquartered in D sseldorf, Germany.

Senior Vice President & General Manager, Personal Care North America, 2011-

present

P&L responsibility for $850MM Personal Care Business Unit with oversight

for Personal Cleansing and Deodorant categories. Leading brands include

Dial, Right Guard, Tone, Coast, Dry Idea and Pure&Natural. Managed team of

29 through 5 direct reports for Consumer Marketing, Trade Promotions,

Marketing Services and Visual Brand Communications. Dotted line

responsibility for Finance, R&D, Demand Planning and Manufacturing.

. Drove strategy to deliver record earnings in one year, improving EBIT by

33% while increasing brand equity investments. Business unit received

prestigious management board '2012 Country of the Year award'.

. Architected dramatic turnaround of profit development through cost

improvements, price increases and trade efficiencies. Gross profit

increased 4.7 pts versus previous year.

. Initiated and led cross-functional team to identify, execute and track

over $20MM in cost-savings projects.

. Developed portfolio pricing strategy across the business unit, generating

1ppt in profit vs. previous year.

. Drove supply chain improvements through SKU rationalization, improving

service level by 2%. Closely monitored inventory levels and improved cash

net working capital ratio by 3.2 pts.

. Created new innovation strategy for under-performing hand soap business,

increasing sales by 15%.

. Reorganized Marketing and Sales Planning with flatter hierarchies to

enhance people empowerment, which accelerated innovation process,

improved forecasts and created winning team attitude.

Vice President Marketing, Personal Cleansing, 2007 - 2011

Developed and executed strategic business plan and all aspects of Marketing

for Personal Cleansing business unit. Managed both innovation and base

operation for all cleansing brands, spanning across five highly competitive

categories: Body Wash, Bar Soap, Liquid Hand Soap, Hand Sanitizer and Hand

& Body Lotions.

. Built and executed three-year business plan, delivering 23% CAGR sales

growth and 12% CAGR profit growth.

. Launched # 1 innovation in personal cleansing category in the US between

2008-2010.

. Rose HCG personal cleansing market share from #4 position to #2 position

behind Unilever, surpassing P&G.

. Repositioned and relaunched the Tone brand with new packaging, formulas

and the first integrated advertising campaign in 16 years, resulting in

22% growth in the most profitable body wash category.

. Launched the first facebook based fully integrated digital campaign for

Dial For Men that company nominated for Cannes Lions International award

in category of 'best use of social media marketing'.

. Conducted frequent Top-to-Top reviews with key customers. Developed Wal-

Mart strategy and plans with efforts being awarded with Wal-Marts vendor

of the quarter in 2009 and 2010.

Vice President Sustainability, 2007

Led cross-functional team and kicked off process for development of

strategies to incorporate sustainability into all planning and functions,

including product development based on lifecycle analysis.

JASMIN MANNER PAGE TWO

PAGE TWO

HENKEL, D SSELDORF, GERMANY

1998 - 2007 Global

supplier of brands and technologies with leading market positions worldwide

in three business sectors laundry & home care, cosmetics/toiletries and

adhesive technologies. Operates with 50.000 employees in 170 countries.

Marketing Director International - Strategic Business Unit Hair Color, 2003

- 2007

Managed $500MM strategic business unit 'hair color' worldwide and staff of

9.

. Achieved turnaround after only one year and grew sales 38% in three

years.

. Built 3-year pipeline of color initiatives, maximizing value of

international color brands and resulting in a market share gain of 3 pts

to all-time high European share of 28%.

. Implemented most radical sku reduction and packaging standardization

program in history of cosmetics division, resulting in gain of 3 pts

profit contribution.

. Introduced first value hair colorant under St Algue in France and

Schwarzkopf in Germany, achieving 7% market share in launch year,

becoming the most successful hair color launch in the market in the past

decade.

. Identified and developed next generation of product sublines for Palette

brand, catapulting Palette to become #1 selling color brand in total

Europe ahead of L'Or al Excellence.

. Appointed lead marketing contact for all Colipa and regulatory issues

regarding hair; coordinated new warning regulations for all colorants

worldwide.

Senior Brand Manager International, Strategic Business Unit Hair Care, 2001

- 2003

Brand management of $200MM division of Schwarzkopf Hair Care brands,

including Schauma, Glem Vital, Schwarzkopf and Bonacure. Led cross-

functional teams and managed 3 direct reports.

. Relaunched brand family with increased price positioning, achieving all-

time high market share for Schauma in Germany, which widened the gap of

this #1 shampoo brand to its nearest competitors by 1.5%.

. Successfully launched a treatment line under Schauma, building 4% share

of the category in the first year.

Brand Manager International, Strategic Business Unit Hair Color, 1998 -

2000

. Restaged Country Colors brand, turning around business in a declining

ammonia-free hair color marked.

. Conducted SWOT for Palette brand and reworked positioning and claim,

leading to 32% net sales growth in relaunch year.

KPMG, D SSELDORF, GERMANY

1996 - 1997

Global network of professional firms with 145.000 employees, providing

Audit, Tax & Advisory services.

Junior Management Consultant

. Redesigned sales process of global glass manufacturer, effectively

applying business process reengineering.

. Developed and recommended action plan for new profit center structure of

a public transport company, which was successfully implemented, helping

to acquire two additional projects.

ADDITIONAL EXPERIENCE

Foreign Aid Consultant, Autl n de Navarro, Mexico

1998

. Consultant for allocation of donations from Germany.

. Trainer at the University of Guadalajara for courses in 'Strategic

Planning'.

EDUCATION

MBA, Institute of Business Administration, Majoring in International

Management.

Universit de Nice - Sophia Antipolis, France

Diplom-Kauffrau (Graduate School of Management), Concentrations in

Marketing and Strategic Planning.

University of T bingen - T bingen, Germany

Guest student year, Kenan Flagler Business School, University of North

Carolina - Chapel Hill, NC

Bachelor of Science (Diplom-Betriebswirt)

Business Academy - Mannheim, Germany [pic]

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