Sales Marketing
Resume:
Linda M. Schultz
*********@*******.***
Seasoned Marketing Manager and Writer
Creative Strategic Planning / Team Leadership / Innovative Communication
Executive Profile
More than 15 years of on-the-ground experience developing and implementing
marketing plans for clients, corporations and non-profit organizations.
Proven and unbeatable project management and organizational skills. Able to
visualize the long-term and get daily tasks accomplished.
Possess a valuable blend of creative and analytical skills that produce new
ideas to drive profitability and growth. Responds best in a challenging,
complex environment focused on client service.
Relevant Career Successes
Creative and Strategic
Built focused, interdepartmental work teams to implement written marketing
plans and track progress for several organizations to maintain focus, drive
growth and increase revenue.
V Produced a brand strategy to increase year over year merchandise sales
67% in four years.
V Saved over $50K by restructuring the approach to merchandising and
membership during the World Equestrian Games.
V Initiated web strategy changes for funds, increasing assets under
management.
V Increased traffic to www.steinroe.com by 50% using a trivia contest.
V Led efforts to bring customer access to account transactions from 5
clicks to 2.
V Brought an entirely new direction and angle to all sales materials for
the Van Kampen UIT division to increase sales by 25% and improve
salesperson morale.
Relationship Management
Built and maintained sponsor and vendor relationships to increase
profitability and improve brand image in the marketplace.
V Signed and renewed sponsor contracts worth more than $2 million over
five years.
V Developed partnerships to reduce overhead for programs and projects by
40%.
V Improved member satisfaction with the annual convention increasing
profits by 15%.
V Initiated vendor relationships for graphic design, print and writers
decreasing expenses by 28%.
V Responded with a management team to RFPs and to up-sell current
clients by 22%.
V Obtained 12 new clients in 6 months to teach horse riding in an
extremely competitive environment.
Leadership
Worked with multiple departments and external agencies to improve
communication, functionality and internal morale.
V Managed staffs of up to 12 including externals and technology teams
with all 50+ of their clients' web sites and 70% of the division's
revenues.
V Found lost time and free work with department restructuring and
increased billable hours by 10% and client retention by 80%.
V Built a successful mentor program at Lincoln Park HS as Community
Representative on the Local School Council against the doubtful minds
of others.
V Assisted with rebuilding efforts in NYC after 911 with self developed
short courses for small businesses on marketing and client
relationships.
Writing and Editing
Wrote and edited copy to drive action and increase reaction to ads and
communications.
V Published author of Better Rider, Better Ride a fitness book for adult
riders of horses.
V Modernized the content and appearance of all marketing materials and
communications to members to improve membership retention and avoid
marketing myopia of CEO.
V Conducted competitive intelligence and industry analysis and
researched news and articles for emails and quarterly newsletters.
V Led the development of business rules for 1-to-1 marketing of mutual
funds.
V Wrote materials on complex investment topics for the 250,000
shareholders of a major mutual fund provider.
V Developed standardized sales letters that increased sales activity by
30%.
V Wrote the RFP for the Spa Hyatt commercial website to drive product
retail sales.
Budget and Fiscal Management
Developed and managed budgets and found ways to implement plans with little
to no budget available.
V Worked with IT to reduce manual functions and improve efficiencies and
reduce staff.
V Compromised with other managers to provide high levels of customer
service with a smaller annual budget.
V Handled daily activity for a $2 billion 401(k)-pooled fund with no major
reporting errors for 3 years.
V Managed my own consulting business for many years.
Career Path
College of DuPage / Adjunct Faculty
United States Dressage Federation / Director of Marketing
Stratiss International / Senior Consultant
Family Office Exchange / Sr. Vice President of Marketing
Smith Bucklin & Associates / Sr. Online Manager
Stein Roe Mutual Funds / Sr. Marketing Communications Specialist
Education / Certifications
Certificate in the Liberal Arts / Writing University of Chicago
Certificate of Merit / Proofreading American Management
Association
MBA - Marketing Keller Graduate School of Management
BA - Journalism Northern Illinois University
Series 6, 63 Licenses Liberty Financial Companies
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