Victor Baker, CPM
770-***-**** *******@*****.*** 1995 I Powers Ferry Rd. Atlanta, GA 30067
SUMMARY OF QUALIFICATIONS
Highly skilled in developing and implementing successful business plans for high-impact product offerings with
a confident selling approach and rapid delivery of high-growth revenue results.
Influential communicator with strong interpersonal talents in translating client requirements into simplified
business terms and benefit summaries that drive executive decision-making and account retention.
Professional expertise in the negotiation and execution of complex contracts and agreements with top
management, major vendors, and key decision-makers.
Experienced in achieving peak team performance, penetrate competitive markets, maintain optimal customer
satisfaction and meet aggressive business objectives.
Prospect, develop and close prospective customers and maintain an actionable sales plan that ensures attainment
of assigned revenue targets.
Build strong relationships with existing large accounts to foster contract renewals and expansions managing
strategy implementation that serves long-range sales initiatives.
KEY STRENGTHS
Sales Lifecycle Management Roadmap Creation Competitive Market Analysis
New Business Development Strategic Planning Skills Visionary Leadership
Revenue Generation Contract Negotiations Client Relationship Management
PROFESSIONAL PROFILE
Innovative Business Solutions June 2013 -
Present
President/Product Management Consultant
Define and improve product requirements ensuring market competitiveness while meeting consumer needs
throughout the entire product lifecycle.
Provide the knowledge, strategic direction, and leadership to set a long-term strategy consistent with client’s
brand promise.
Apply appropriate measurements to track product successes and feedback data and lessons learned into the
product development and enhancement processes.
Manage Product Projects. Collaborate with various internal and external groups to deliver new products and
enhancements that are on schedule and within budget. Monitor development progress and make priority
calls and tradeoffs.
Provide business planning guidance and counsel to senior management to support overall company
objectives and communicates with other internal groups regarding product and market planning.
Work as the main point of contact with client's partners, marketing mix, and suppliers for their mobile,
marketing, and loyalty programs.
First Data Corporation June 2006 – August
2013
Senior Account Executive
Managed client relations, budgets, production timelines, and projects from inception to completion
needed to produce sustainable revenue growth while working with several of our core clients including
McDonalds, Cinnabon, and Auntie Anne’s who each generated over 5M in volume in the Southeast Region.
Continuously exceeded sales quota each year while selling First Data’s Financial Services product suite
to banks and financial institutions including marketing and prepaid solutions, mobile commerce solutions,
and Instant Cash.
Operated as the point person between cross functional teams, including as project manager, to meet the
needs of our clients in regards of improving ROI. Lead special projects within the product management
ecommerce and mobile division for the global E4 gateway, Google Wallet, and Mobile Pay products.
Lead development team and also operated as project manager for the mobile product POGO including
working with developers, sales, marketing, customer service, and finance.
Projected solid presentation skills, as well as, contract negotiation skills while communicating to senior
management internally and externally.
Expert qualifications in identifying and capturing market opportunities to accelerate expansion, increase
revenues, and improve profit contributions.
EDUCATION
North Carolina A&T State University, Greensboro, NC
Bachelor of Arts: Business Administration/Marketing