Herbert Koelble
***** ******** **** **** • Charlotte, NC 28277
*******.*******@*****.*** • 704-***-**** or 704-***-**** (mobile)
Sales Management & Business Development Professional
New Market Channels Sales Management Brand Development
Over 15 years of B2B sales, marketing and business development experience, delivering profitable
solutions for increasing sales, attracting new and maintaining current customers, and building a solid
corporate identity. Special talent for increasing market share in commercial & industrial distribution, retail
and OEM channels.
Excellent organizational and management skills demonstrated in building and leading a motivated national
sales force and customer service team. Negotiated large deals and contracts with retailers, distributors,
OEM’s, and the US Military. Earned reputation for being high-energy, enthusiastic, efficient, and hands-on.
Master’s Degree in Administration and Marketing; fluent in the German language.
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Strategic Marketing & Sales P&L Responsibilities
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Corporate Brand Development Industrial & Retail Channels
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Team Building & Leadership Margins, Pricing & Promotions
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Forecasting & Budgeting Key Account Sales
Examples of Customers Served, incl. Fortune 500 Companies:
• Grainger, Sears, Textron, Asplundh, Verizon, AT&T, Graybar, Home Depot, McMaster, WESCO,
U.S. and Canadian Military, Lockheed Martin, HD Supply, LL Bean, REI, Sports Authority.
Professional Experience:
Business Development / National Sales Manager Zarges, Inc. (2013-2014)
Subsidiary of German company, a manufacturer of aluminum packaging solutions for industrial and military
applications.
• Business development and sales management
• Research and identify new vertical markets
• Manufacturer’s reps and dealer support
• New channel development for industrial markets
• Overhaul of company website
• Marketing plan and execution
• Trade shows
• Reporting to the President in Germany
VP / Director of Sales and Marketing Jameson LLC (2001-2013)
Manufacturer of hand tools, portable lighting and hardware for the electrical, utility, telecom, arborist, OEM,
and military markets.
Accomplishment: Tripled sales and substantially increased profitability and EBITDA.
Business Development:
• Directly managed company’s highest value customers.
• Developed and executed successful business plans and strategies.
• Established accurate sales forecasts for 5 vertical markets and 100+ products.
• Determined best product price to maximize margins and profits.
• Actively participated in product development and new product launches.
• Decided on and participated in trade shows.
Team Leadership:
• Hired and led 11 professionals in sales, marketing, and customer service.
• Engaged and motivated 7 independent rep groups.
• Primary interface with manufacturing, product development, finance, HR.
Corporate:
• Member of 6 person Senior Management Team, reporting to President.
• Directly involved in sale of Company to two Private Equity Firms over 4 years.
• Promoted to VP in 2007
Business Development Executive K-Consulting (1996-2001)
Specialized in supporting smaller European companies in establishing a U.S. subsidiary or expanding the
US market presence.
• Executed various business development projects through market research and analysis,
promotions, major account sales, promotions, product development, pricing, and trade shows.
• Developed in domestic and international market for residential water filters. Resulted in sales of
US$3+ million over 18 months.
• Successfully supported national distributor in specialty vertical markets, such as institutional, OEM,
NGO’s, government.
Previous Positions held:
• Director of Sales and Marketing at Katadyn USA, Inc.: Managed the US start-up of Swiss based
manufacturer of water treatment for recreational and commercial water filtration. Turned company
profitable within 12 months.
• Market Analyst at Cerberus / Arrowhead Enterprises, Inc. (today a Siemens Company), a
manufacturer of intrusion and fire alarm systems.
Education:
Master’s Degree in Administration & Marketing: Connecticut State University
Bachelor’s Degree in Management & Business: Purdue University, Indiana