Design Director, UX, GUI, Industrial, CX, Visual Designer
Resume:
ube urban
User Interface/CX
********@*****.***
objective
A team project manager or lead design director working directly with marketing, manufacturers, engineers, and design team. A position
within the design department specializing in brand development, mobile, UX design, graphic design, product design, front end, and
customer experiences.
employment history
ube's icecream shop (san francisco, ca) 2008 - present - lead designer & owner - Design and custom paint bicycle frames for
companies and private clients. Launched a company and brand from the ground up - playing key roles, and self-promoted to be world
renowned company. O er solutions tailored to customers’ needs incorporating design techniques: gestural sketches, design process,
translating client vision to color, and creating a brand experience for each project. rough personalized products and services for the
clients - I project their emotional connection to the concept and executing the nal . Manage a team of ve people including photographers,
cinematographers, and interns. Instruct team in presentation, marketing, prep work, painting, and client presentations. Increased seamless
collaborations domestic and international businesses, uncovering cultural trends with existing and past products, demographics, and
competitor user markets.
urban design (san francisco, ca) 2008 - present - (coincided with ube's icecream shop) artist & designer - Concept development,
custom vinyl toy design (Kid Robot and Kendama USA), interior design (Wang Tcheng and Method Brewery), commissioned for various
gra ti murals/pieces for private clients/companies (W Hotel), and limited run apparel prints (San Franpyscho and Epique). Played a central
role in de ning and developing a new curatorial vision for Ube‘s Icecream Shop exhibitions and events.
rick lee design (san francisco, ca) 2006 - 2008 - industrial designer - Worked directly with design team, director, and manufactur-
ers to develop furniture pieces from concept to nished product. Conducted R&D; concept renderings, layouts, and orthographics for
clients. Worked on a wide variety of design projects including: furniture, product, graphic, and lighting design. Presented work to clients as
part of a team. Primary client channel distributors: SF MOMA store, EQ3, Macy's, and private clients.
web contracting work (san jose, ca) 2004 - 2007 - user interface designer - Collaborated with companies to produce brand
identity: from webpage interaction and user interface to packaging design and typefaces, with specialization in marketing. Worked with a
web development team to identify users and products through image mapping and storyboarding. Conducted user testing to understand
audience navigation before nal launch of website. Integrated clean design and negotiated clients’ ideas to create a cohesive brand.
ube urban decatur, ga ********@*****.***
jurban designs (san francisco, ca) 2003 - 2005 - brand developer - Worked with small business owners to develop or rebrand
company identity: creating websites, business cards and postcards. Led clients through the process of brainstorming, morphing brand
inspirations to realistic 2D/3D concepts, and product renderings. Assisted companies in reducing carbon footprint and created more
sustainable business practices.
butler enterprises group (san francisco, ca) 1999 - 2003 - graphic design/marketing - Managed branding and graphic design for
a business contracting company, creating hierarchy within content. Created marketing material, front end applications, and improved power
point presentations.
education
- California College of the Arts and, BFA in Industrial Design
- University of California, Berkeley, web development - html, java, unix, and ash
- City College San Francisco, Honors Program (depth in drawing, african american studies, and asian american studies)
skills and related experience
management experience:
- Managed 5 employees for 3 years, ran and operated a successful business for 6 years.
- Collaborated with a number of companies, created successful relationships and met deadlines.
- New product development (team of 5) at HAAS UC Berkeley - research development on driver emoticon project.
- Established relationships with vendors: shipping, marketing, sales, manufacturing, and collaborative companies.
- Maintained business relations with domestic and international companies/private clients.
team management skills:
- Cohesive team management (working with marketing, engineering, and manufacturing in the eld).
- Designing projects that require group cooperation to maintain consistency within group work ow.
- Meeting all phase and project deadlines, supporting workloads within teams.
- Working in cross-functional teams, comfortable putting forth ideas
- Team based research, sharing knowledge and resources, constructive criticism, and documentation.
design and process:
Concept development, research, interviews, storyboards, marker/computer sketches, renderings, ergonomics, models, brand identity,
interior design, user experience, decision making, ethnographic observational research, process for inventing, testing concepts, re ne
concepts, and identifying the problem to solve.
research:
Observational research, storyboarding, human factors, ergonomics, material studies, competitor research, brainstorming, designing from
research, biomimicry (inspiration from nature), sustainability, trend spotting, product development in a realistic context, user needs
assessment planning, analyzing consumer preferences, and evaluating market viability for product and services.
layout:
Digital photography, color correction, resolution adjustment, printing (paper types, color correction, and formats), color studies, ow charts,
image mapping, building a brand, orthographics, exploded views, presentations, process books, product specs, landing pages, front end,
drawings web and mobile applications.
language:
Fluent in English, moderate in Illocano (Filipino dialect), and some Spanish.
execution:
- Visually and verbally telling a story within a service/product.
- Conducting interviews, brainstorming, observational research, and documentation of design process.
- Model making, communicating ideas through quick gestural sketches, rendering realistic 3D products to presentation.
- Graphic design, brand identity of companies: fonts, layout hierarchy, packaging, product/service explanations, customer exp., and UX
- Following schedule deadlines, managing work ow, resolving problems, and working under time constraints.
exhibitions:
- IDSA SF Design Week, Chrome Bag Works, Metier, Kid Robot, B&B Italia, City Beer, Mission Bikes, Lower Haters, Huckleberry Bicycles,
...W Hotels Worldwide, SF Bike Expo, International Contemporary Furniture Fair New York, Astro Studios (w/ Bike Design program of
...CCA), Inter-Bike Las Vegas (won best paint job and most photographed)
volunteering:
- Taught a design and manufacturing class at College Track SF, a er-school college preparatory program, a catalyst for change for
...under-resourced high school students who are motivated to earn a college degree
ube urban decatur, ga ********@*****.***
- Cycles Bikery of Oakland California, in uenced inner-city high school youth of Ube's Icecream Shop process and inner workings.
- Community Partnership Program - volunteered to teach and work with 5th graders. Taught design principles, integrated their concepts
...and ideas to create a real life structure within their play area.
- Participated in Organization of Black Designers’ “Design your own Sneaker Program” - teaching high school students how design and
...produce a custom design of their own for production.
- 19th Annual Development of Design and Industry alumni Portfolio Night at San Francisco State University - reviewer and q&a design
...board, mentored junior and senior college students to improve portfolios for industry.
- Junior - Senior alumni reviewer for 2 years at California College of the Arts industrial design program.
- Produced custom kendama for Wiz Kalifa, submitted to musician a er being displayed at Kid Robot.
3d cad programs:
Alias Studio Tools, Alias Sketching Studio, 3d Studio Max, operating Fused Deposition Modeling machine, 3D printing, some SolidWorks.
2d programs:
Adobe Photoshop, Adobe Illustrator, Adobe Lightroom, Adobe Indesign, rendering and presentations, Vellum Graphite (orthographies),
photography (perspective, lighting, and composition), Microso Power Point, Excel, and Word.
programming/platforms:
Basic HTML, networking technologies, printing platform, comfortable with Mac and PC platforms.
model making:
Machining processes: lathe, drill press, 3-axis milling machine, large/small disk sanders, rotational sander, large scale router, table saw, jig
saw, laser cutter, vacuum former, ne tuning tools, airbrushes (HVLP paint guns). Creating/forming cast molds, excellent panting
techniques, rapid prototyping including model mockup, material exploration, and concept prototypes.
primary references
ricardo gomez
company affiliation
San Francisco State University - SFSU mentor and teacher
position contact
Industrial Design Chair Instructor SFSU 415-***-****
********@****.***
yu yamamoto
company affiliation
Loop, Moto-Champ, Grounded + more magazine coverages
position contact
writer + photographer 415-***-****
********@*****.***
peter diatoni
company affiliation
COG Magazine magazine artworks + article
position contact
photographer + writer 414-***-****
*****@******.***
jefferson mcCarley
company affiliation
Mission Bicycles colloborations + sponsored projects
position contact
general manager 415-***-****
je *****@**************.***
jay gospodnetich
ube urban decatur, ga ********@*****.***
company affiliation
City Paints vendors + sponsored projects
position contact
owner + general manager 415-***-****
***@**********.***
steve jones
company affiliation
Plantain Studios, INC teacher + friend
position contact
graphic designer + professor 510-***-****
*****@*************.***
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