Manager Marketing

AMITKUMAR BODHE

************@*****.***

PROFESSIONAL PROFILE

> A qualified management and brand communication graduate with 8 + yrs of

experience in brand building, digital marketing and positioning strategy

development with reputed MNC's.

> A highly creative, proactive and achievement driven individual with deep-

rooted work ethics and professional aptitude.

> Pivotal role in high impact Advertising campaigns for market penetration.

> A keen media planner, with experience of developing comprehensive

creative solutions for brand.

> Recognized for path breaking contributions in marketing communications

and advertising.

> Earned a distinction as a quick learner and all round performer who can

consistently deliver under strict timelines.

> A highly creative, proactive and achievement driven individual with deep-

rooted work ethics and professional aptitude.

> Excellent planning skills with the ability to accomplish any given task

within stringent timelines.

Skill set includes :

- Marketing Communication - Cross functional team management

- Brand building - Media planning

- Exhibitions

- Online Advertising - Strategic communication

- Innovative Idea

- B2B Marketing - Social Media Integration

- Media Management

- Customer Engagement - Brand Management

- Business Development

- Direct Mailing Campaigns - Market Research

- Web design/micro site

- CRM - Packaging Development

- Brand Migration

- New Product Launch - Customer Database Management -

Catalogues/Brochures

Academics

MBA with Major Marketing under University Of Pune. From SVPM'S Institute Of

Management Baramati.

B.F.A. Applied Art (Four year's professional degree course in Brand

building Advertising & Communication Design) With Elective VISUALISATION

From Sir J.J. Institute of Applied Art Mumbai 2002

Tools / skill sets:

SKILLS TOOLS EXPERIENCE IN

YEARS

Conceptualization, Pen, paper, pencils, markers, 10

Visualization colors

Design documentation Adobe Photoshop CS 5.5,Flash CS 10

& Graphic design 5.5,Illustrator CS 5.5, Corel

draw 13, Microsoft Word

Project management Microsoft Office 2007 8

Work history:

DURATION ORGANIZATION DESIGNATION

May 2011 - till date Henkel Adhesives Associate Manager

Technologies India Private Marketing

Limited communications AG &

AT

May 2008 - April Kirloskar Brothers Limited Asst. Manager CGMS

2011 (Corporate Global

Marketing &

Strategy)

July 2007 - March Testo India Pvt. Ltd. Pune Executive marketing

2008 (German MNC) communication

June 2003 - May 2005 Lotusind Mumbai As a Visualiser

(web/interactive)

July 2002 - April Awesome Brand Solutions As a Trainee

2003 Mumbai Visualiser

Honors and Awards

1) 50th Annual Awards of the Association of Business Communicators of

India (ABCI) For Theme & Exhibition Collateral Design - Nuclear

Energy India 2010

2) Rajjya Puraskar (Maharashtra State Prize) for Best Idea & Concept

Subject - INDIAN ARMY (press campaign)

3) Prizewinner for Best Promotional Campaign for LAKASHYA 2006 at SVPM's

I.O.M.

4) Employee of the month award - 4 awards in one year at KIRLOSKAR

BROTHERS LIMITED

Experience

Associate Manager Marketing Communications AG & AT

Henkel Adhesive Technologies India Private Limited

May 2011 - Till Date

A Subsidiary of Henkel AG & Co. KGaA, Germany, a 15 billion Euro fortune

500 organization. Henkel KGaA is global market leader in Industrial

Adhesives, sealants and surface treatments. Recently listed in the Forbes

list of Most innovative global corporation, Henkel KGaA has 48000 employees

worldwide and counts among the most internationally aligned German based

companies in the Global market place.

Responsibilities:

New Product Launch, ATL, BTL campaign & coordination with media and

advertising agency

. Exploring new opportunities, Activation methods & revenue generation

avenues

. Explore & Implement new methodologies, relevant media vehicles which will

help the business in better lead generation and brand access to

relevant TG.

. Market Analysis, Competition Tracking and Collateral Development.

. Ensuring brand presence at all relevant forums and activation options.

. Evaluating new Agencies/Vendors & ventures for support.

. Periodic Sales visits to understand the challenges and extend & desired

support.

. Keeping track with market Quotes and optimization basis negotiations VS.

delivery.

. ROI Based Approach - ensuring that spends justify the leads generated.

. Create Knowledge hub for the region for Brand as function.

. Overall branding and advertising campaigns (Ideation/case study and

visual appeal)

. Brand positioning strategies.

. Exhibitions handling, sales support - seminars / Customer Training

Seminars / Technology Day

. Create new application videos/animation for better and effective sales

kit.

. New product micro site development.

. Responsible for all packaging designs.

. Responsible online leads management.

Assistant Manager Corporate Global marketing & Strategy - Kirloskar

Brothers Limited

May 2008 - April 2011

As an Asst. manager CGMS worked on various brand building advertising

campaigns as well as Marketing communication projects. The salient

contributions / responsibilities include: Various Advertising campaigns,

Exhibitions, TV commercials, Radio jingles, Product catalogues, Information

CD Rom, Websites, Micro sites, Visual merchandising exercise, Corporate

events, Internal as well as external communication, Strategic brand

building plans, Innovative gift article concepts, Product as well as

Industrial photography etc.

Project includes:

. CSS/CMS/Flash base web portal design concept/micro sites, Interactive

Multimedia design concept.

. Worked for online advertising campaigns.

. Worked for all Print media as well as TV commercial Advertising campaign

Executive Marketing Communication - Testo India Pvt. Ltd.

July 2007 - March 2008 (9 Months)

Testo is a world Leader in the Testing & Measuring Instruments & Testo

India Is a 100 % subsidiary of Testo AG Germany. My role was to Prepare

case studies for Testo India, Developing Brand building media plan &

campaign road map for various medias, Prepare Strategic Action Plan for

Direct mailing campaign & Advertising communication, Finalizing Exhibition

plans & schedule, Design various advertising layouts, Improving quality of

corporate stationary and catalogues, Finalizing Expo - booth design,

Activities for understanding end users opinions & suggestions, Finalizing

various Gift-Articles, Negotiations with media partners etc.

As a Visualizer - Lotusind Pvt. Ltd. Mumbai (Advertising/web/interactive)

June 2003 - May 2005 (1 Year 11 Months)

My work profile included: capturing user requirements, and analyze it for

visual design. Developing new Ideas for CD Rom design, Communication

design, Interface Design, Responsible for Various layouts, color-schemes,

space compositions, Online brand campaign etc.

As a Trainee Visualiser - Awesome Brand Solutions, Mumbai

July 2002 - April 2003 (10 Months)

Awesome brand solution is a advertising firm. My work include:

Advertising, Brand development, online advertisement, Designing, Lay outing

etc.

Interests:

Photography, Painting, Trekking, Innovative Ideas, Chess

Professional & Academic Projects

MBA Summer Project. (Duration 2 Months)

Subject - Research on Internet media from the point of view of

Interactivity the active ingredient in the Marketing mix. (At lotusind

Communications)

Advertising Campaigns In Print Media For

Nortan antivirus, Johnson & Johnson, Braso (metal polish), Ten sports,

Eveready batteries,

Indian Army, Bajaj electrical.

T.V.Commercials (ACADEMIC)

Axe body spray, Nortan antivirus, social awareness, Kirloskar pumps

Multimedia (E- learning) CD Rom for child education: age group 7 to

9 yrs

Corporate Identity designs for

Saathi kitchenware, Sanskruti publication, Akshar Bandh Publication,

Cyclone Multimedia,

Empire wines, Atul auto, Kirloskar Brothers Limited.

3D animations/modeling - (worked on idea only) (ACADEMIC)

For 3d animation my subject was NIKON FM10 steel photography camera for

product design/3D modeling. My short film shows all the external as well as

internal features of Nikon fm10 camera.

Display designs (ACADEMIC)

Cafecorn, Sweet water

Packaging Design & Innovative Media Design For

Nortan antivirus, CoCofresh, TexStyle, Empire wines

Worked on Brand launching Project of EMPIRE WINES

Brand design & Development, launching of product, Brand positioning

advertising campaign, & Innovative media design

Photography - Industrial as well as Product Photography, Outdoor Creative

Shoots.

Personal information

Date of birth: 30 May 1980.

Place of birth: Koregaon, Dist - Satara, Maharashtra, India.

Passport number: L9335990

Mobile: +91-888*******

Spouse name: Pradnya Amitkumar Bodhe.

Seeking challenging assignments in marketing from reputed growth oriented

organization

Contact this candidate