Film production, sales, marketing and distribution

Deidra R. Adams ************@*****.*** 310-***-****

SENIOR ACCOUNT EXECUTIVE

Quota-carrying Enterprise Account Executive with a proven track record of various closing, managing $100K–$1M+ enterprise portfolios, building trusted relationships with CIOs, CFOs, CEOs, and CMOs. Expert in selling leading complex, multi-threaded sales cycles, and driving measurable ROI for clients. Consistently exceeds quota (120%+) by aligning technology solutions to business outcomes and expanding long-term customer value—well-aligned with Salesforce’s customer success and growth model.

CORE EXPERTISE

Enterprise SaaS Sales • Strategic Account Management • New Business & Expansion (Land & Expand) • ARR Growth & Renewals •C-Suite Engagement • Complex Sales Cycles • Value- Based / Consultative Selling • Pipeline & Forecasting • Contract Negotiation • MEDDICC / Challenger • Salesforce CRM HubSpot LinkedIn Sales Navigator

PROFESSIONAL EXPERIENCE

Director, Member Services (Enterprise SaaS Sales) InfoTech Research Group Remote 2022–Present

• Manage 35–50 enterprise accounts within book of business, driving consistent growth and expansion.

• Close $1 mil + in annual ARR through new business, upsell, and cross-sell strategies

• Sell a subscription-based membership advisory platform, owning the full lifecycle: onboarding, QBRs, ROI validation, and renewals

• Partner with CIOs and executive stakeholders to align solutions with digital transformation and IT priorities

• Lead complex, multi-threaded sales cycles, including executive presentations, stakeholder alignment, and contract negotiation

• Increase renewal rates by 25–50% through value-driven engagement and customer success alignment

• Consistently deliver 120%+ quota attainment with strong pipeline management and accurate forecasting

Associate Producer (Enterprise Solutions Sales) Brand Star Inc. Deerfield, FL 2021–2022

• Closed ROI-driven enterprise deals (35%+ ROI) by selling digital media and technology-based solutions

• Built strong relationships with marketing and advertising executives (C-suite and senior leaders)

• Delivered consultative sales strategies and promotional storyboards aligned to client business goals

• Managed full sales cycle from prospecting through close, contributing to revenue growth

• Developed and sold strategic proposals, consistently winning competitive business opportunities

Senior Account Executive (Digital & Application Sales) Nature’s Skin & Body Food Remote 2010–2021

• Drove long-term revenue growth through digital platforms, e-commerce, and application-based solutions

• Managed and expanded key accounts, increasing customer lifetime value and repeat revenue

• Generated pipeline through SEO, digital marketing, and outbound sales strategies

• Built relationships with executive stakeholders, supporting business growth and brand expansion

• Led contract negotiations and deal structuring for strategic partnerships

• Delivered data-driven insights to influence executive decision-making and optimize performance

More Experience:

Account Representative: O.R. Surgical Device, Medical Equipment Sales, Los Angeles, CA Medical Supplies Account Executive, Los Angeles, CA Public Relations/Marketing, FOX Television, Los Angeles, CA EDUCATION

Stephens College — B.A., Business Administration

Contact this candidate