Exceptional Senior Executive

BRIAN FUGERE

**** ******** **, **********, ** ***14 ● 214-500-8156m ● *******@*****.***

President / Chief Operating Officer / Chief Marketing Officer

SELECT ACHIEVEMENTS

• Led all Sales, Strategy and Customer-facing efforts for RemitDATA, a big data healthcare analytics company; responsible for 90%

of P&L for company; drove four straight years of Inc. 5000 growth, including 70% revenue growth since arrival.

• Within 1 year, restored growth to a $96 million digital products P&L after a 2 year decline at a traditional media company.

• Led development of Stryker Imaging’s 2005-2010 Product and Market Strategies. Team of fourteen released 13 product/platform

updates (3 product lines) while launching 3 new OEM products in 2006-8.

• Acquired 2 million members in one year for AOL through targeted, integrated marketing program. Resulted in $450+ million in

annual revenue (800% over plan).

• BS: Cornell University; MBA: George Mason University; Executive Education: Harvard Business School

EXECUTIVE EXPERIENCE

The Estimating Edge, Delray Beach, FL 2014 - Present

Leading provider of software targeted at the construction estimating/bidding function.

President

• Chief executive responsible for all activities of the company.

Recruited by new Private Equity owners to rebuild a 28 year old software company by implementing best

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practices across all disciplines to drive growth and expansion across the target markets.

Immediate impact: revenue and EBITDA above plan; doubled sales team; implemented Salesforce / Pardot /

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Desk suite; upgraded IT infrastructure; implemented development methodology and infrastructures; partnered with

Professional Employer Organization to improve HR and benefits; tripled development team; implemented product

management and marketing functions and processes.

RemitDATA, Plano, TX 2010 - 2014

Leader/category creator of comparative analytics in healthcare revenue cycle management

Chief Operating Officer

• Led all Sales (Partner and Direct), Strategy, Marketing, Product Management, IT, Implementations, Support, Training,

Retention/Renewal and Consulting/Services functions.

Responsible for P&L representing 90% of the company.

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Re-engineered all value delivery processes for partners and end customers from initial contact (BD) through

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ongoing retention and expansion to continue transition from direct sales to channel sales.

Spearheaded expansion into new market opportunities with Insurance companies (Payers), Health

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Systems/Hospitals, Labs, and Consultants.

Chief Marketing Officer

• Led all Marketing, Strategy, and Product Management functions. Drove record sales and renewals in 2011 and 2012.

Implemented a comprehensive Content Marketing program which leveraged Social Media, Freemium

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microsites, and new products to pull demand through our Channels while establishing our position as Thought Leaders

in the market.

Restructured the sales and marketing effort from a direct sales model to a channel model to increase the reach

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of the sales and marketing efforts. Result: 200%+ return on marketing spend and increase in revenue per employee.

Led the selection of a marketing agency, the complete rebranding of the company, and the total re-architecture of all

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marketing programs. Led to record direct sales in 2010.

Developed and implemented a retention marketing program which delivered, for the first time ever, three years of

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above-plan retention revenue.

A.H. BELO Corp, Belo Interactive, Dallas, TX 2008 - 2010

Digital/interactive unit for two traditional media companies; specialized in creating and bringing to market digital products and

services to supplement traditional print and online advertising across multiple industry verticals

Vice President, Marketing and Strategy

• Drove the creation and implementation of a new corporate digital strategy to reinvigorate revenue generation at a

portfolio of traditional newspaper and TV properties.

Drove P&L for a $96M Interactive business selling through 25 media properties. Reversed a trend of declining revenue

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by within a year and restored the P&L to profitability by end of year two..

Incubated new businesses across 16 categories including Mobile, Real Estate, Health, Automotive, Entertainment,

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Self-Serve Advertising, SMB, Paid Search (SEO/SEM), Behavioral Targeting, Local Ad Networks and Recruitment.

• Led a team of Product Managers, Marketers, and Designers to create compelling online and offline products which

leveraged the core content offerings of the media properties.

Identified, developed, and launched 25 new digital products in first year.

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Deployed the first comprehensive Social Media and Mobile infrastructure platforms which resulted in increased user

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engagement across all properties. Led the development of a patent-pending User Value Model which measures the financial

impact of user engagement.

Led the identification of and investment into Sawbuck Realty – Belo was the sole investor in two tranches of an A

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round.

STRYKER Corp, Imaging Division, Flower Mound, TX 2005 - 2008

Developed and marketed software and hardware products enabling orthopedic surgeons to “take their practice digital”

Director, Research & Product Development

• Led all Product and Software Strategy and Development processes while reporting to Division General Manager

Improved products fueled dominant market share expansion to 60% from 40% for Orthopedic PACS market while

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Division profits grew by 90% (2006 to 2007) on an increase in revenues of 28%.

Led year-long selection process of OEM product that generated $12M incremental revenue in first 7 months of sales.

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Most successful product launch in Division history.

Implemented new product development process (including product and software life cycle management) into company

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which emphasized developing a high quality, compelling user experience for each product based on high levels of customer

interaction.

PRIOR PROFESSIONAL EXPERIENCE

AMERICA ONLINE, Dulles, VA 1999 - 2004

The leading Online Service Provider of its time

Director, Broadband Product Strategy & Development

• Researched, created, prototyped, and drove the implementation of core Communications and Connectivity Product Roadmaps

for the 2003, 2004, and 2005 AOL for Broadband product releases.

Products contributed to 2003 to 2004 increases in: Revenues ($698M to $1.19B), OIBIDA (($71.7M) to $225M (vs.

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plan of 48M)), Operating Margin ((9%) to 19%).

Created the customer experience for AOL for Broadband members in email and IM, the most frequently used parts of

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the service.

Commissioned extensive in-home and quantitative research, contributing to a product strategy that created a

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compelling member experience.

• Managed all aspects of the Broadband market introduction of AOL Communicator, AOL’s first advanced email and Instant

Messaging experience.

Developed core B2C messaging and artwork to promote the product. Worked with Programming group to identify and

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implement online advertising placements.

• Innovated a new technique that enabled more efficient serving of rich media content to AOL’s Broadband members. Delivered

functionality six months ahead of schedule.

Director, Partner Marketing, New Business Development

• Launched the new AOL for Small Business Product into Partner Marketing channels; acquired over 600,000 new AOL members

and $14 million annual revenue in 1st year.

Developed AOL’s first widely distributed B2B product. Led development of marketing plan; commissioned research;

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hired agencies to develop messaging/packaging; tested pricing and placement strategies.

• Created AOL’s first truly cross-channel marketing program for the Rural Modem Expansion Project; acquired 2 million new

AOL members resulting in over $480 million annual revenue with no dedicated resources – exceeded plan by 800%.

Created and led matrixed team to execute multiple cross-channel acquisition strategies with P&L responsibility.

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• Led development of the AOL Prepaid Internet Access Card; guided development and execution of market research, partnering

strategy, pricing model, online user experience, package and advertising creative.

Director, Partner Marketing, Devices Account Management Team

Drove new AOL registration generation through 50+ partner accounts - completed year 8% over plan despite partner sales being down

over 20%. Expanded AOL CD distribution into previously unexplored consumer products channels (2nd tier mass merchants, pharmacies,

and infomercials).

Technical Manager, Client Connectivity

Created the Client Connectivity OEM Evangelism outreach program - engaged modem and PC manufacturers in partnerships to improve

their products’ compatibility with the AOL Service. Efforts reduced member supports costs by over $1 million and reduced nationwide

AOL service disconnect rate by Directed the expansion of the Client Connectivity Test Lab from 8 to 560 test systems.

DELFIN SYSTEMS, Engineering & Management Services Division, Chantilly, VA 1995 - 1999

Former Intelligence community engineering & management service provider

Team Lead

Analyzed and improved National Space Systems support to wide-ranging Military and Civil operations as Lead of a 10-person team.

Initiated and successfully managed a multidisciplinary project that lead to new employment methodologies for National Space Systems.

Results improved support to military forces by 50%. SSBI dated Spring 1999; held TS/SCI security clearance with CI polygraph.

KENAN SYSTEMS Corp, Cambridge, MA 1995

Former hybrid consulting and telecom billing software provider

Sales Representative

Increased sales volume by 300% in first 3 months; led strategic sales effort that culminated in a $5 million contract. Conducted all

product demonstrations; composed all RFI/RFP responses; coordinated all client relations for the sole Arbor/BP telecommunications

billing software system sales team.

U.S. AIR FORCE, Shaw AFB, SC 1991 - 1995

Intelligence Officer

Graduated from all professional schools as the Honor Graduate and/or Distinguished Graduate. Senior Analyst in charge of monitoring

the command, control, and air defense networks of 19 countries in the Middle East area; directed the daily efforts of 13 officer and

enlisted analysts. First lieutenant ever appointed to lead the 9th AF Command Briefing Team.

AMERICAN POWER CONVERSION, West Kingston, RI 1990 - 1991

Leading manufacturer of Uninterruptible Power Supplies

OEM Sales Account Manager

Teamed with OEM customers to integrate APC Uninterruptible Power Supplies into their product lines. Coordinated all pricing policies

supporting these strategic accounts.

CORPORATE BOARD EXPERIENCE

BOARD OF ADVISORS, GeoMonkey Inc. 2009 - 2011

GeoMonkey is an emerging mobile platform startup online offering location-aware applications for retail commerce and hyper-local

content delivery. Assisted with forming the initial go-to-market product and marketing strategies.

BOARD MEMBER, Sawbuck Realty Inc. 2009

Sawbuck is an innovative startup online realtor offering a best-in-class consumer home search experience. Guided Sawbuck as an

Investor Board Member during their initial expansion from 3 to 10 markets and from 2 to 8 employees.

LOUDOUN YOUTH SOCCER ASSOCIATION 1999 - 2005

President (Volunteer position)

Led the largest youth soccer association in Virginia. P&L responsibility for the $1+ million operating budget and responsible for all

operations of the 1000+ volunteer/13,000+ player league. Drove 50% growth in membership and implemented several new programs

during tenure as President.

EDUCATION

Executive Education – Harvard Business School (2007)

The Stryker Leadership @ Harvard Program

MBA – George Mason University (1999)

#1 in class; 1999 Outstanding MBA Student; Beta Gamma Sigma National Honor Society

BS – Electrical Engineering, Cornell University (1990)

Cornell National Scholar; ROTC Outstanding Cadet - 1987-1989

English Diploma - Phillips Exeter Academy (1986)

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