Michelle Franco
P: 416-***-****
E: ***************@****.***
Mississauga, Ontario L5E3K1 ca.linkedin.com/pub/michelle-franco/52/647/1b2/
PROFILE OF SKILLS AND CAPABILITIES
Communication Skills
• Ability to apply excellent listening, verbal, written, and communication skills in business and sales
environments, has led to marks of 90%+ in reports, presentations and case study analysis
• Proficient in all social media outlets including Facebook, Twitter, Instagram, and Linkedin.
• Skillful in Microsoft Word, Microsoft Powerpoint, Microsoft Excel.
• Fluent in speaking, reading, and understanding Portuguese.
• Analyzed multiple business reports to successfully produce a SWOT analysis, and marketing
reports.
Time-Management Skills
• Proficient in multitasking by balancing multiple tasks and assignments in a short time frame.
• Managed multiple applications such as TS2, Client View, and Ernex, which resulted in excellent
customer care at the Royal Bank of Canada.
• Managed time appropriately by effectively using a work back schedule.
• Analyzed and completed contact reports, and budget reports.
Initiative & Leadership Skills
• Initiated and created multiple signage for store display which led to an increase in product sales.
• Delegated tasks to group members to ensure that all tasks were completed on time.
Research Skills
• Successfully navigated through Euromonitor to deliver a detailed industry market analysis,
resulting in a final mark of 90%.
• Researched and successfully completed a website analysis on “LuLu Lemon”, which resulted in
a final grade of 100%.
• Completed a comprehensive PMB analysis of “The Keg” in order to develop a complete media
brief, resulting in a final mark of 90%.
• Effectively used Survey Monkey to develop an Online survey, which led to the buying process for
Pringles.
Michelle Franco
P: 416-***-****
E: ***************@****.***
1359 Delco Court
Mississauga, Ontario L5E3K1 ca.linkedin.com/pub/michelle-franco/52/647/1b2/
RELEVANT PROFESSIONAL EXPERIENCE
Sally Beauty Supply & Equipment Sept. 2013 - Present
Sales Associate
Maintained store responsibilities by following the correct security procedures, completing daily duties,
and ensuring all tasks were completed efficiently and in a timely manner.
Consistently achieved sales goals by up-selling, and by suggesting the right product for the customer,
which resulted in more in store foot traffic.
Royal Bank Of Canada Sept. 2010 - Dec. 2012
Cards Specialist
Consistently exceeded sales goals, provided excellent customer service to all clients, and assisted
with the training of new hires, resulting in better call quality.
Key responsibilities included ensuring that sales quotas were being met, taking approximately 70 calls
a day, maintaining client loyalty, and providing weekly peer evaluations.
EDUCATION
Sheridan College Institute of Technology and Advanced Learning
Advertising and Marketing Communications Diploma Jan. 2013 - April 2014
Curriculum includes: Integrated Marketing Communications, Public Relations, Personal Sales and
Development, Media Buying and Analysis, and Copyright and Layout.
Technical Skills Acquired
• InDesign • COMB Navigator • Audacity
• Photoshop • Euromonitor • Nielsen
• PMB Product Data • Infosys • CARDonline
ADDITIONAL INFORMATION
Volunteer Actives Interests
• Participated in the 2011 JDRF Ride for • Hiking, and outdoor activities.
the cure and helped raise over $500. • Reading, traveling, keeping up with current
events, and social media