Executive Assistant

LAUREN SUESKIND THEODORE

Suffern, NY ***** ***************@*****.*** 917-***-****

SENIOR COMMUNICATIONS EXECUTIVE

Possesses 16 years of experience representing influential multimedia brands. Results driven and collaborative with strong executive

promotion, leadership and project management expertise. Skilled in:

● Multichannel Media Relations ● Strategic Partnerships ● Corporate Social Responsibility

● Brand Development ● Events and Conferences ● Consumer and B to B Expertise

CONDÉ NAST New York, NY 1998 2014

Senior Director, Public Relations SELF magazine (2004 2014)

● Directed all consumer/trade communications and digital PR for media brand with audience of 13 million

● Generated 2+ billion media impressions annually increased annual impressions by more than 15%

● Developed regular television segments/series and placements on Today, GMA, The View, Live with Regis &

Kelly, Access Hollywood, Extra digital outlet placements included Mashable, Digiday, PaidContent

● Launched Workout in the Park Social Game app in 2012 and SELF’s 2013 redesign: Pitched and secured

positive and highly visible New York Times Advertising column articles for both initiatives

● Directed outreach for Workout in the Park attracting 12,000 consumer attendees Women Doing Good with

Jessica Alba and other A list honorees annual Women’s Cancer Handbook cause marketing campaign

● Sourced opportunities for and executed executive speaking engagements/industry award nominations

● Spearheaded contractual partnership with TV Land’s prime time reality show She’s Got the Look

● Sourced, retained and directed vendors including PR firms and production companies

● Recognized with the corporate Marketer of the Quarter Award in June 2012

Director, Public Relations The Condé Nast Bridal Group (2002 2004)

● Supervised consumer and trade public relations for newly created division formed during Condé Nast’s $52

million acquisition of the Modern Bride properties department operating budget: $325,000

● Oversaw all publicity efforts for the 2 top national bridal magazines (Brides and Modern Bride) the Modern Bride

Connection group, consisting of 17 popular regional bridal magazines the leading prom magazine, Your Prom

and the websites Brides.com, ModernBride.com, and YourProm.com

● Planned publicity campaign for launch of new corporate division

● Facilitated positive 9 minute segment on PBS’ NewsHour with Jim Lehrer about the bridal industry

● Promoted partnership tie ins with feature films, including My Big Fat Greek Wedding and The In Laws

● Launched the Condé Nast Bridal Infobank into the most widely referenced statistical resource for the $120

billion bridal industry, sourced by the Wall Street Journal, CNN, AP, New York Times and others

● Oversaw PR for first Wedding March on Madison retail event, garnering 21+ million media impressions

Senior Manager, Public Relations Brides magazine (2000 2002)

● Managed consumer and trade public relations for bimonthly magazine with audience of 6.5 million

● Increased media impressions by 62% to 600+ million annually

● Booked/produced national/local television and radio segments arranged print/digital interviews

● Wrote press releases crafted pitches disseminated information to members of the media

● Publicized special events and creative marketing initiatives, including Bride’s On Location and Marry Me Day

created a broadcast wedding series partnership with The Early Show

● Secured positive front page bridal industry story in Crain’s NY Business, featuring VP/Publisher photo

Media Relations Associate Glamour magazine (1999 2000)

● Managed public relations for monthly consumer magazine with readership of nearly 12 million

● Scheduled interviews for Editor in Chief and Vice President/Publisher

● Coordinated publicity for events including Women of the Year and Top Ten College Women

● Supervised public relations for the Bikini Bus on site real life swimsuit makeovers in South Beach

Corporate Communications Assistant/Executive Assistant (1998 1999)

● Produced Weekly News Brief, a compilation of press coverage on the company and its 17 magazines

● Created press materials library, including media kits, bios, photos/captions and magazine fact sheets

BAYARD ADVERTISING AGENCY, INC. New York, NY 1992 1998

Senior Account Executive

● Supervised all recruitment, career fair and open house advertising services for more than 100 accounts

● Wrote copy, proofread ads, oversaw display ad production and transmitted classified ads electronically

BA, Psychology, BRANDEIS UNIVERSITY Waltham, MA • magna cum laude

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