Consumer Products Good/Logistics/Marketing/Sales

Henry Donerlson **** Plantation Dr., East Point GA 30344

404-***-**** **********@*****.***

Consumer Sales Management Executive

Expertise: Consumer Sales Management-Category Management-Logistics

Management-Marketing

Driven Consumer Package Goods sales management leader with diversified

experience and knowledge in introducing brands to market and branding

product, developing and expanding brands via leveraging various sales

techniques; developing new ways to market through various challenging data

usage analysis.

Brand Profit & Loss Management Forecasting

Category Management

Client Management Project Management

Sales

Brand Placement Training

Employee Leadership

Selected

Accomplishments

. Led company to seek TSA Certification; Increase Revenue 75%; New Business

increase 55%

(Increase Transportation; Developed Company Branding; Increased company

Foot Print)

. Instrumental in opening new territories with major targeted customers

through several marketing channels-Social Media, trade shows, IRI,

Nielsen data. Non-traditional outlets

Procter & Gamble; Kraft Foods; Donerlson Donerlson Inc.

. Achieved 100% brand objectives for distribution, new product and

corporate sponsored events Procter & Gamble; Donerlson Donerlson Inc.

. Orchestrated several new CPG initiative including representing

discontinue brand presentations with C- level decision makers. Procter&

Gamble; Kraft Foods; Donerlson Donerlson Inc.

. Consultation with CPG clients on business decisions which grew brand

market share with right product mix through merchandising and cross

merchandising. Procter & Gamble; Kraft Foods

. Pioneered BEST IN CLASS shipping methods for National accounts Indexing

143% six month period. MOVING TO SET COMPANY RECORD Kraft Foods

. Strengthen customer satisfaction by proactively managing customer and

company sales plan, while developing and enforcing work flow process to

make a win-win outcome. Procter & Gamble; Kraft Foods; Donerlson

Donerlson Inc.

. Led promotions with Kroger produced an increase in dollar sales of $10

million within a six month window. Procter & Gamble

. Leadership proven success track record on consumer packaged goods

products. Produce net new business, increase sales, market share,

exceeded company objectives for quarterly planner. Managed category

brands that were ranked number 1, 2 or 3 respectively. Procter & Gamble;

Kraft Foods

CAREER PROGRESSION

Best Warehousing and Transportation

Center Inc.

Vice President of Sales Logistics ---

-2011 to Present

Responsible for sales-new business growth and Cold Calling

Participate in C level company meeting; Trade Shows; C level presentations

Coordinated company strategic planning, developing systems solutions for

logistics programs

Help to develop various logistics programs and opportunities; Assisted in

P&L for client projects.

Donerlson & Donerlson Inc.

Executive Director/Consultant CPG-2008 to Present

Managed, marketed and direct international and domestic consumer products.

Direct sales for the US, prepare, present power point presentations on

coffee, Diana number 1 salted snack, beverages, coconut water and soft

drinks. Nostromo, tuna from Italy represent.

Leadership--- Develop entire method of going to market

Donerlson &

Donerlson Inc.

Principal-2003

to Present

Embraced entrepreneurial opportunity, launch a non-profit (501-c-3)

organization specializing in seminars for the homeless and inmates coming

out of incarceration. Average 28 students per seminar;(Diversity, Sexual

Harassment, Business Etiquette, Interviewing Skills and Job Placement).

Seminars are designed to reintroduce individuals to the community.

Additional activities include seeking grants at state and federal level,

budgeting, forecasting, making presentations to homeless shelters and

prisons. Leadership-Develop entire business plan

Toshiba

Business Solution

Major Account Manager, TAB-

Division -2008 to 2010

Managed and delivered large global printing and imaging solutions service

programs through the sale of the following brands: Toshiba, Hewlett

Packard, Lexmark, Kip, Riso and software. Data base of Hospitals, Church

Organizations, Medical Offices, Government Accounts, Tax Services and

schools in territory. Lead the charge in developing Toshiba church print

program. Offered and conducted solution base type of selling thru fact

finding. Train new sales representatives.

Revenue Gains-Instrumental in securing sales 85% net new sales, 10% current

base and 5% expansions.

Kraft Foods

Supply Chain Customer Service Manager

1997 to 2003

Supervised order management (AS400 software), implementing orders, checked

and corrected preliminary reports. Communicated order cuts and new items

directly to buyer; handled customer complaints. Discuss price increase and

decrease with client department management. Changed shipping locations and

ordered samples regional. Consolidated several purchase orders for

customers to get the best shipping price. Initiate tracking method for

truck pickup and delivery of customer orders. Travel to client headquarters

to make presentations on logistic change within the industry; supported

major and national customer retail, Along with food service support;

Promoted three times while in role as supply chain manager; $9 million

quarterly region.

New Direction for Supply Chain-Kraft Developed work flow plan for 120

order management employees

History Making - Delivered the best in class in my region by indexing ahead

of the company shipments.

Procter & Gamble Distributing

Company

Account Manager 1980

to 1996

Developed and maintained business at retail and headquarters (Kroger team)

along with training zone managers and zone coordinators business reviews

and conceptual selling strategies.

Developed strategy to meet quarterly shipping objectives; Trained new sales

representatives, summer interns and Inroad students. Managed health care,

beauty care and grocery brands to national accounts;

Directed sales plan to 12 individuals-base Georgia, Virginia and North

Carolina.

Increased brand awareness in all three key accounts by selling set

supervisors on family grouping of brands. Total number of Kroger

accounts 226. Increased number of facings at Kroger on Folgers Special

Roast Bag and 12 oz. Folgers Instant by one facing on a 20-ft. set and four

facings on a 24-ft. set. Payout on 24 ft. set would be two extra cases on

12 oz. bag and two extra cases on twelve 12 oz. Folgers Instant Coffee.

This encompassed 23 stores with 24-ft. sets that resulted in additional

1330 units. The payout for the 20-ft. set was an additional 1680 unit.

Education & Additional

Highlights

Clark Atlanta University

Central Michigan

Bachelors of Arts in Mass Communication

Master of Science Administration

Awards

Toshiba Business Solution

Exceeding Quota 223%

First Data Corporation

Exceeding Company Objectives

Kraft Foods Sales Region

of the Year

Procter & Gamble Distributing

Company-Salesman of Year

Goodyear Tire and Rubber

Company---Monthly Sales Objective

Organization Membership

Solution X Change

Advisory Logistic Board Member Atlanta Tech

College

South Fulton County Stakeholders Board

Member

CSCMP

East Point Civil Service Board

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