Manager Sales
Resume:
NUNO BAPTISTA MIRANDA
***** ******* ******, ******* *****
****.********@*****.***
MARKETING MANAGER
Innovative marketing manager with 12 years of experience in global brand
and portfolio development for leading companies such as L'Oreal and Sovena.
Extensive history driving brand growth in global markets, with experience
in Europe, Africa, and Latin America. Able to deliver creative marketing
strategies targeted to key demographics. Utilize consumer research and
market analysis to ensure competitive positioning and market share. Skilled
at developing advertising, promotional, and packaging campaigns that
capture awareness. In-depth knowledge of social media and online marketing
as tools for consumer targeting. Multilingual - fluent in English, Spanish,
and Portuguese. Authorized to work in the U.S. without sponsorship on an L2
Visa with an EAD.
CORE COMPETENCIES
. Brand Portfolio Strategy & Management
. Advertising, Promotions & Packaging
. Innovation
. Relationship Building & Influencing
. International Market Penetration & Localization
. Regulatory Compliance & Legal Matters
. Product Development & Launch
. Brand Positioning
. Sales & Marketing Team Leadership
. Above-the-Line & Below-the-Line Campaigns
. Staff Coaching, Mentorship & Motivation
. Budget Management
CAREER HISTORY
Marketing Manager, Latin America - Sovena
2009-2014
Senior Brand Manager, International Markets - Sovena
2006-2009
Senior Brand Manager - L'Oreal
2004-2006
Brand Manager - L'Oreal
2002-2004
PROFESSIONAL EXPERIENCE
SOVENA, Sao Paulo, Brazil & Lisbon, Portugal
2006-2014
Marketing Manager, Latin America (2009-2014)
Directed all market branding activities, strategies, and operations for
this E1 billion top global leader in olive oil products. Managed above-the-
line, below-the-line, and PR campaigns. Worked with Bunge, the importer and
distributor, on sales, logistics, and client negotiations. Supervised one
administrative and operational team member.
Selected Achievements:
. Boosted market share from 3% to 12%, rising from 1,500t to 10,000t, while
increasing gross margin per ton by re-launching the brand and
implementing a consumer-focused strategy.
. Elevated market awareness from 38% to 74% between 2008 and 2013, with
preference rising from 1% to 14%.
. Launched revolutionary online, mobile, and social media strategies,
including building Andorinha - which sells only in Brazil - into the 2nd
largest fan community of all global olive oil brands.
. Attained the 4th highest interaction rates on Facebook for all FMCG
brands in Brazil.
. Differentiated Andorinha from other products by launching the "pop up"
pourer, a breakthrough that allowed consumers to control pour. Gained an
exclusive supplier agreement to prevent competitor copies.
. Improved brand accessibility for Brazilian customers by developing a
character that was featured on a major television show.
. Guided the company to win the 2010 DBA award in the UK for Andorinha
packaging, and the 2012 Golden Lamp advertisement award for the Andorinha
campaign.
Senior Product Manager, International Markets (2006-2009)
Led brand development for Andorinha in Brazil, Hacendado in Spain, and the
Pastorinha Composto product in Africa. Oversaw marketing, social media,
events, campaign management, social media, logistics, and negotiations.
Collaborated with the brand owner of Hacendado, Mercadona, to recommend a
brand marketing structure. Conducted monthly sales and competitor analyses.
NUNO BAPTISTA MIRANDA
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****.********@*****.***
SOVENA, continued:
Selected Achievements:
. Directed launch of the new Pastorinha hybrid seed oil / olive oil product
in the African market, centered on Angola - establishing a new market
segment and generating new sales for the portfolio.
. Built the Composto product to account for 12% of total portfolio sales
volume for Africa.
. Delivered market growth at 200% the standard market rate for the
Andorinha brand in Brazil, resulting in higher market capture and
consumer relevance.
. Built Hacendado into the #1 brand in the Spanish market, gaining a
dominant market position in the largest producer market of olive oil in
the world via a unique commercial strategy and major marketing
initiative.
. Transformed Hacendado from a standard private label brand to a premium
brand with a strong price point and competitive value.
. Partnered with Mercadona to successfully boost distribution for
Hacendado.
L'OREAL, Lisbon, Portugal
2002-2006
Senior Product Manager (2004-2006)
Managed product positioning, marketing, and branding for Dermo Expertise,
Portugal's top skincare brand. Spearheaded the launch of Men Expert in
Portugal. Coordinated above-the-line campaigns, directing major market
activities in TV, press, and outdoor marketing. Managed below-the-line
activities, involved in POS materials development and implementation.
Collaborated with POS promoters to orchestrate product trials. Directed all
product launches, product packaging translation, and approval. Prepared
sales forecasts, communicating with sales, logistics, and budget teams as
needed. Supervised one junior product manager.
Selected Achievements:
. Drove a revolutionary expansion into products for the male market by
spearheading launch of Men Expert - transforming a major investment into
a highly successful new revenue stream with massive media coverage.
. Introduced the first internal launch campaign for the Men Expert product
line, featuring elevator decorations, personal messages, gifts, and more.
. Raised the brand standard for Dermo Expertise, Portugal's market leader
in skin care, through re-packaging.
. Increased brand visibility for Dermo Expertise while improving perception
as a premium brand by designing an innovative new shelf display.
Product Manager (2002-2004)
Planned and directed launch of Body Expertise and Solar Expertise, two new
L'Oreal brands. Executed market entry strategies and campaigns.
Selected Achievements:
. Instrumental in positioning the Portugal market for Solar Expertise as
the highest in Europe on launch, with 10% market share within a year.
. Leveraged proactive, competitive strategies to gain an advantage for the
Solar Expertise launch, combined with branding that focused on the
innovative, industry-first product features.
. Grew market share for Body Expertise, gaining a #2 position in the body
skincare market within 2 years through launch and communication of high-
value products such as Perfect Slim and Stretchmark Corrector.
. Improved product differentiation and reinforced branding via a product
sleever for Body Expertise, which repeated a powerful image consistent
with the above-the-line campaign. Practice adopted internationally.
FORMAL EDUCATION
Master of Economics
Nova School of Business & Economics, Lisbon, Portugal
Also enrolled in a 6-month exchange program in the Czech Republic. Details
on request.
LANGUAGE SKILLS
. English
. Spanish
. Portuguese
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