Salina A. Lane
702-***-**** (cell)
E-mail:
***********@*****.***
Highly responsible, hard working, dedicated team player who works well
under pressure with minimal supervision. Over 3 years of Ad Traffic
experience managing campaigns for fortune 500 companies.
EXPERIENCE AdGroups.com Atlanta, GA
04/11- 06/12 Operations Manager/ Traffic Manager
. Responsible for trafficking & managing, optimizing
digital campaigns for major advertisers in fields
such as automotive, pharmaceutical, film/
television and major record labels.
. Monitored and reported on scheduled campaigns
using Zedo, DFP/DFA, Point roll, Media Mind &
Atlas
. Assisted with AR and AP activities surrounding
booked campaigns
. Provide editorial and general content management
services for highly trafficked client and company
website using Word Press
. Reported maintenance request to building
management, submitted request for purchase of
supplies of office
. ***Assistant to CEO***
AdGroups.com Atlanta, GA
04/09- 04/11 Marketing Coordinator/ Traffic Manager
. Responsible for trafficking digital campaigns
for major advertisers
. Provide editorial and general content management
services for highly trafficked client website
using Word Press
. Conducted market research to generate leads for
AdGroups.com small business unit
. Responsible for ensuring campaigns are live and
running properly for company clientele
EDUCATION Clark Atlanta University Atlanta, GA
Bachelor of Arts, Business Administration, May 2011
Concentration: Marketing
Cum Laude
HONORS &
AFFILIATIONS Dean's List (6) semesters
Oak Park Elementary School-mentoring and
tutoring
Children's Hospital of San Diego
02, 03, 04, 09
TECHNICAL SKILLS Adobe Photoshop, Microsoft Office (Microsoft Word, Excel,
and PowerPoint), Ad Traffic Serving Software Systems
(Zedo, Double Click), Third Party Ad Tags(Media
Mind, Double Click, Atlas, ect.); Sales Force (basic
working knowledge)